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Consumer Insight Marketing Jobs in Chicago, IL (NOW HIRING)

Marketing Specialist

Libertyville, IL · On-site

$60K - $70K/yr

This role assists with consumer insight gathering, market analysis, and trend tracking to help identify opportunities for business growth. The Marketing Specialist collaborates cross-functionally ...

Marketing Analytics & Insights * Establish measurement frameworks and key performance indicators ... Lead the consumer marketing control environment and ensure adherence to enterprise policies and ...

Showing results 21-40

Consumer Insight Marketing information

See Chicago, IL salary details

$43.3K

$107.7K

$192.6K

How much do consumer insight marketing jobs pay per year?

As of Sep 5, 2026, the average yearly pay for consumer insight marketing in Chicago, IL is $107,686.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,200.00 and $132,900.00 per year, depending on experience, location, and employer.

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

Manager, Consumer Analytics - NA Adult Care

Kimberly-Clark

Chicago, IL

Full-time

Retirement

Posted 3 days ago

New


Kimberly-Clark rating

8.5

Company rating: 8.5 out of 10

Based on 67 frontline employees who took The Breakroom Quiz

33rd of 545 rated manufacturers


Job description

Manager, Consumer Analytics - NA Adult CareJob Description

Join the team behind iconic brands like Huggies, Kleenex, Cottonelle, Scott, Kotex, Poise, Depend, and Kimberly-Clark ProfessionalAt Kimberly-Clark, it's all here for you-innovation, growth, and the chance to make a real impact.

You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.

Reporting to the Associate Director, Consumer Analytics, this role will lead analyses to support the strategy definition and decision making for the Adult Care Marketing Organization in KC's North American consumer business. The Consumer Analytics Manager is expected to independently conduct large scale analyses in partnership with counterparts from marketing and cross-functional partners to evaluate performance drivers, propose defined acceleration strategies, and support the execution of marketing plans. The Manager will be an individual contributor and the role will be hybrid out of the Chicago, IL office.

About You

In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Job responsibilities include:

  • Collaborates closely with marketing teams and their cross-functional partners to perform analysis, build analytical capabilities, and enable effective decision-making, including:

    • Long-term trend analysis

    • Support of leadership engagements

    • Analysis of business performance

    • Competitive Intelligence analyses

    • Ad-hoc P&L, ROIs, & DPSM analytics

  • Manage multiple large sized projects, analyses, and workstreams simultaneously.

  • Scope and drive execution of advanced analytics work to distill strategic insights for senior business leaders. Data sources include but not limited to market data, pricing data, syndicated data such as POS, Annual & Quarterly reports, earnings call reporting, financial data, and other secondary and primary resources.

  • Drive process to develop materials and present insights and recommendations to senior leaders

  • Lead change management initiatives to support successful implementation.

  • Pressure test sources and meta data definitions, manipulate large data sets, identify insights, and develop workarounds.

  • Develop and test hypotheses around the fact base and provide critical/logical thinking around solutions.

  • 10% travel may be required.

You will be maintaining equipment associated with the production, packaging and distribution of Kimberly-Clark products through preventative, predictive and corrective maintenance work. This role is part of Kimberly-Clark's investment in creating new jobs and expanding its capabilities to produce that are essential to millions of lives around the world, and right here. It starts with YOU.

To succeed in this role, you will need the following qualifications:

  • Bachelor's degree

  • 5+ years' experience in business analyticsor marketing analyticspreferably in CPG with working knowledge of POS/Panel data sources (Nielsen, Circana, etc)

  • Strong analytical and quantitative skills and the ability to independently generate strategic insights from data. Fluent in Excel

  • Critical Thinking and Curiosity - Assess, interpret, translate and integrate learning from multiple sources to reach well-rounded conclusions and recommendations.

  • Business Acumen Understand connection between the company's goals and objectives and individual objectives.

  • Bias Towards Action Performance-driven with a bias towards action; Consistent ability to meet deadlines in a fast-paced environment.

  • Lateral Thinking Find new perspectives and new ways to address challenges

  • Effective Project Management skills.

  • Able to communicationconfidently and persuasively orally and through presentations and written documents; Experienced in presentation development and storytelling in PowerPoint

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see https://www.mykcbenefits.com/ca/newhire

Flex That Works at Kimberly-Clark
We believe great work happens when people come together with purpose. That's why we offer a flexible work model that blends remote work with intentional in-person collaboration - helping you connect, grow, and innovate while maintaining the balance you value.

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print....

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompassesthe experiences of our consumers.When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of local policies.

This role is available for local candidates already authorized to work in the country's role only. Kimberly-Clark will not provide relocation support for this role.

#LI-Hybrid

Salary Range: 116,380 - 143,740 USDAt Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.Primary LocationChicago Commercial CenterAdditional LocationsWorker TypeEmployeeWorker Sub-TypeRegularTime TypeFull time

What Kimberly-Clark employees say

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Kimberly-Clark logo

About Kimberly-Clark

Sourced by ZipRecruiter

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands--and so does the rest of the world. In fact, 25% of people in the world use Kimberly-Clark products every day. We know that these amazing Kimberly-Clark products wouldn't exist without skilled workers, like you. Here, you'll use your skills to make some of the most helpful things for billions of people all around the world - all in a safe, stable, and caring environment. While our products support better lives for billions of people around the world, our company passionately supports the ability for over 45,000 employees to do their best work and enjoy life.

Industry

Manufacturing

Company size

10,000+ Employees

Headquarters location

Irving, TX, US

Year founded

1872