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Consumer Insight Marketing Jobs in Colorado (NOW HIRING)

... turning insights into impactful solutions. Reporting to the Senior Director of Marketing ... Prioritize innovation and renovation opportunities based on consumer trends, retailer needs ...

Marketing Manager

Westminster, CO ยท On-site

$89K - $133K/yr

... turning insights into impactful solutions. Reporting to the Senior Director of Marketing ... Prioritize innovation and renovation opportunities based on consumer trends, retailer needs ...

... turning insights into impactful solutions. Reporting to the Senior Director of Marketing ... Prioritize innovation and renovation opportunities based on consumer trends, retailer needs ...

You will leverage data, competitive insights, and performance analytics to inform decision-making ... Understanding of specific laws and rules that govern consumer products. * Demonstrated proficiency ...

New

You will leverage data, competitive insights, and performance analytics to inform decision-making ... Understanding of specific laws and rules that govern consumer products. * Demonstrated proficiency ...

New

You will leverage data, competitive insights, and performance analytics to inform decision-making ... Understanding of specific laws and rules that govern consumer products. * Demonstrated proficiency ...

New

You will leverage data, competitive insights, and performance analytics to inform decision-making ... Understanding of specific laws and rules that govern consumer products. * Demonstrated proficiency ...

New

Customer Marketing Manager

Denver, CO ยท On-site

$100K - $120K/yr

Customer Insights & Feedback Loop * Capture customer insights and feedback to share learnings across Product, Marketing, and Sales. * Help shape messaging, product roadmaps, and GTM strategy.

Brand Manager II

Englewood, CO ยท On-site

$96K - $158K/yr

Partner with Go-to-Market and other cross-functional teams to develop and deploy strategic marketing initiatives; collaborate with the Consumer Insights team and internal agencies to develop ...

Showing results 41-60

Consumer Insight Marketing information

How does a consumer insight marketing professional typically collaborate with product development teams?

Consumer Insight Marketing professionals work closely with product development teams by sharing data-driven findings about customer preferences, behaviors, and market trends. They participate in cross-functional meetings, provide actionable insights from market research, and ensure that new products or features align with consumer needs. Regular communication helps bridge the gap between what customers want and what the company creates, resulting in more targeted and successful products.

What is consumer insight marketing?

Consumer Insight Marketing is a strategy that involves understanding consumer behaviors, preferences, and motivations to inform and improve marketing efforts. By analyzing data from surveys, focus groups, social media, and purchase patterns, companies gain valuable insights into what drives their customers' decisions. These insights help businesses create targeted campaigns, develop products that meet consumer needs, and foster stronger customer relationships. Ultimately, Consumer Insight Marketing helps companies stay competitive by aligning their offerings with what matters most to their audience.

What is the difference between Consumer Insight Marketing vs Market Research Analyst?

AspectConsumer Insight MarketingMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often certifications in consumer behaviorBachelor's degree in marketing, statistics, or related field; often certifications in data analysis
Work EnvironmentMarketing departments, consumer-focused agencies, retail companiesResearch firms, consulting agencies, corporate marketing teams
Employer & Industry UsageUsed to develop targeted marketing strategies based on consumer insightsUsed to analyze market data and trends to inform business decisions

Consumer Insight Marketing focuses on understanding consumer behaviors to shape marketing strategies, while Market Research Analysts analyze data to identify market trends. Both roles require similar educational backgrounds but serve different purposes within the marketing ecosystem.

What are the key skills and qualifications needed to thrive as a consumer insight marketing professional, and why are they important?

To thrive as a Consumer Insight Marketing professional, you need strong analytical skills, a background in marketing or market research, and familiarity with consumer behavior theories. Expertise in market research tools like Nielsen, SPSS, or Qualtrics, along with data visualization software, is typically required. Excellent communication, critical thinking, and presentation skills help you translate complex data into actionable business strategies. These skills are crucial for uncovering consumer trends and driving informed marketing decisions that align with organizational goals.

Manager, Sensory Design & Future Capability

Danone

Louisville, CO โ€ข Hybrid

$115K - $165K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 2 days ago


Job description

Short Intro and About the Job

Danone North America is seeking an experienced, impact-driven individual to join our Research & Innovation organization as Manager, Sensory Design & Future Capability. This role plays a critical part in driving consumer centricity by translating insights into clear, actionable product experiences.

You will lead advanced category learning, define scalable sensory design guidance, and embed foresight into innovation strategies-helping teams make better decisions today while building capabilities for the future. This role requires strong strategic thinking, technical depth, and the ability to influence across functions and levels.

ย 

Key Responsibilities

As a key member of our team, you will play an important role in driving our mission forward. The following responsibilities outline the core expectations and contributions for this position:

Category & Consumer Understanding

  • Lead advanced category learning to identify drivers of liking, preference structures, and consumer decision journeys
  • Lead competitive understanding from sensory lens
  • Translate complex data into clear, compelling guidance for strategic decision-making

Scalable Sensory Design

  • Create and standardize sensory and experience design playbook used across innovation and renovation pipelines in key categories
  • Leverage large internal data sets to uncover new insights, patterns, and strategic implications
  • Champion data-driven, consumer-centered ways of working

Capability Building

  • Pioneer / Adopt new capabilities like AI in day-to-day work
  • Partner with global team in piloting new capabilities in North America. ย 

Leadership & Influence

  • Act as a trusted thought partner to R&I, SIA and Marketing and global UX teams
  • Influence without authority to align stakeholders around shared consumer and product truths

What Success Looks Like

  • Recognized as a go-to expert in sensory strategy and category drivers of liking
  • Scalable sensory design guidance adopted across multiple categories
  • Existing data assets unlocked for greater strategic value

Physical Demands & Work Environment

  • This role is primarily performed in a standard office setting and requires the ability to remain in a stationary position (e.g., seated or standing) for extended periods.
  • The employee may be exposed to moderate noise levels from office equipment and conversations.

The salary range for this position is $115,000-165,000 USD. The exact salary offered will depend on several factors, including the candidate's relevant experience, geographic location, internal equity, and market conditions. ย Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment.This role is considered a "hybrid" position that allows for flexible work, meaning it is a role where collaboration with key stakeholders in Danone Hubs occurs. While you may have the option to work from home on a schedule as agreed to with your supervisor, you are also expected to regularly report to your assigned office location at least 3 days per week.

About You

The ideal candidates will bring a combination of education, experience, and skills that enable them to excel in this position. The following qualifications outline what we're looking for, including both required and preferred criteria:

Education & Experience

  • Master's degree required (PhD preferred) in Sensory Science, Consumer Science, Food Science, Market Research, Psychology, or a related field.
  • 8+ years of experience in consumer research and/or sensory science within CPG or an adjacent industry.
  • Demonstrated experience leading preference mapping, drivers of liking, and advanced consumer insight work.
  • Proven ability to operate at both strategic and executional levels with increasing scope and influence.

Knowledge, Skills & Abilities:

  • Deep expertise across quantitative modeling, qualitative insight, and sensory evaluation methodologies.
  • Strong capability in data mining, synthesis, and translation of large, complex datasets into strategic guidance.
  • Excellent storytelling and communication skills with the ability to influence senior stakeholders.
  • Creative yet rigorous thinker who balances scientific depth with practical business impact.
  • Demonstrated leadership mindset with the ambition and capability to grow into broader enterprise leadership.
About Us, We offer and What's next

Life at DanoneWith approximately 5,000 employees and 13 production locations across the U.S., our vibrant culture and endless growth opportunities are just a couple of the reasons our employees call themselves "Proud Danoners."ย Learn more about Life at DanoneOur BrandsWhen you join us, you'll work with some of the best-known food and beverage brands in the world, including Activia, DanActive, Danimals, Dannon, evian, Follow Your Heart, Happy Family Organics, International Delight, Light + Fit, Nutricia , Oikos, Silk, So Delicious Dairy Free, SToK Cold Brew Coffee , Too Good & Co, and YoCrunch.Our PurposeWe're committed to making a positive impact on our world. Rooted in our mission to bring health through food to as many people as possible, we're proud to be the world's largest B Corp.Learn more about our mission.Our BenefitsOur commitment to making the world healthier starts with our employees.ย 

  • Physical Wellbeing: We pay for the majority of your medical benefits - which include medical, dental and vision - with our competitive 80%/20% cost-sharing model.
  • Mental Wellbeing: Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse. ย 
  • Financial Support: We offer a performance-based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks.
  • Family Care: We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance.

Learn more about our benefits.Equal Opportunity EmployerDanone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.#LI-NORAM

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Employment Type: FULL_TIME