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Consumer Insight Manager Jobs in Sunnyvale, CA (NOW HIRING)

PlayStation Global

Product Marketing Manager

San Mateo, CA · On-site

$175K/yr

Product Marketing Manager San Mateo, CA (Collab) Key Function and Responsibility of the Role ... Work closely with Data Science, Consumer Insights, and Analytics teams to connect self-reported ...

PlayStation Global

Product Marketing Manager

San Mateo, CA · On-site

$175K/yr

Product Marketing Manager San Mateo, CA (Collab) Key Function and Responsibility of the Role ... Work closely with Data Science, Consumer Insights, and Analytics teams to connect self-reported ...

Toast

Community Manager, Consumer

San Francisco, CA · On-site

As Community Manager, Consumer , reporting into the Consumer Growth team, you will build, grow ... Share insights and learnings with Consumer Growth, Brand, and Product partners to inform strategy ...

New

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Consumer Insight Manager information

See Sunnyvale, CA salary details

$62.2K

$114K

$156.7K

How much do consumer insight manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for consumer insight manager in Sunnyvale, CA is $114,004.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,900.00 and $127,300.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Sunnyvale, CA?

For Consumer Insight Manager jobs in Sunnyvale, CA, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Sunnyvale, CA look for?

The top searched job categories for Consumer Insight Manager jobs in Sunnyvale, CA are:

What cities near Sunnyvale, CA are hiring for Consumer Insight Manager jobs?

Cities near Sunnyvale, CA with the most Consumer Insight Manager job openings:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Sunnyvale, CA as of August 2026, with employment types broken down into 82% Full Time, 17% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $114,004 per year, or $54.8 per hour.

Product Marketing Manager

PlayStation Global

San Mateo, CA • On-site

$175K/yr

Full-time

Re-posted 27 days ago

Job description

Product Marketing Manager

San Mateo, CA (Collab)

Key Function and Responsibility of the Role: 

PlayStation is seeking a strategic and analytically minded Product Marketing Manager, Platform Audience Planning, to help shape the future of audience planning across the PlayStation ecosystem. Reporting to the Director of Platform Marketing, this role will support the development of audience planning frameworks, insights, and recommendations that inform product opportunities, marketing priorities, and platform growth initiatives. 

As part of a highly cross-functional team, this individual will partner closely with Data Science, Consumer Insights, Analytics, and Product Marketing to deepen PlayStation's understanding of current and future audiences. An initial focus of the role will be helping connect self-reported consumer research with first-party behavioral data to develop a more comprehensive view of audience needs, motivations, and opportunities. 

The ideal candidate is passionate about consumer understanding, audience strategy, and data-driven decision making. They are comfortable working across disciplines, translating complex insights into actionable recommendations, and contributing to strategic initiatives that help PlayStation better understand, engage, and grow its audiences over time. 

Key Responsibilities: 

Support Platform Audience Planning & Strategy 

  • Partner with the Director of Platform Marketing Strategy to develop and evolve PlayStation's platform audience planning framework. 
  • Support the development of the current-to-future audience strategy that informs product planning, marketing priorities, and platform growth initiatives across FY26 and beyond. 
  • Help identify audience opportunities, emerging consumer trends, and shifts in player behavior to inform strategic planning efforts. 
  • Contribute to audience planning deliverables, recommendations, and frameworks that support cross-functional decision-making. 

Develop Audience Intelligence & Insights 

  • Work closely with Data Science, Consumer Insights, and Analytics teams to connect self-reported consumer research with first-party behavioral data and platform insights. 
  • Support the development of audience mapping approaches that translate consumer motivations, attitudes, and behaviors into actionable audience segments. 
  • Synthesize quantitative and qualitative insights into clear recommendations for Product Marketing and business stakeholders. 
  • Help identify opportunities to strengthen audience understanding through new data sources, measurement approaches, and analytical frameworks. 

Drive Cross-Functional Collaboration 

  • Partner with Product Marketing, Consumer Insights, Lifecycle Marketing, CRM, Data Science, and Analytics teams to align audience planning efforts across the organization. 
  • Translate audience insights into actionable recommendations that support product, marketing, and business planning initiatives. 
  • Contribute to planning processes by ensuring audience perspectives are incorporated into key business discussions and decision-making. 
  • Build relationships with stakeholders across teams to drive alignment and adoption of audience planning best practices. 

Advance Audience Planning Capabilities 

  • Support initiatives that enhance PlayStation's audience planning and segmentation capabilities. 
  • Help evaluate opportunities to leverage first-party data and audience insights across acquisition, engagement, retention, and lifecycle marketing efforts. 
  • Assist in developing scalable audience frameworks, tools, and processes that improve planning consistency across teams. 
  • Contribute to the evolution of audience planning methodologies and measurement approaches as PlayStation's audience ecosystem continues to grow. 

Required Qualifications 

  • 5+ years of experience in Product Marketing, Audience Strategy, Consumer Insights, Market Research, Analytics, CRM, Lifecycle Marketing, or a related field. 
  • Bachelor's degree or equivalent
  • Experience leveraging consumer research, behavioral data, and market insights to inform marketing, product, or business decisions. 
  • Demonstrated ability to synthesize complex quantitative and qualitative data into clear insights and actionable recommendations. 
  • Strong analytical and problem-solving skills, with the ability to identify patterns, trends, and audience opportunities across multiple data sources. 
  • Experience working cross-functionally with stakeholders across marketing, analytics, research, product, or business teams. 
  • Excellent written, verbal, and presentation skills, with the ability to communicate insights to both technical and non-technical audiences. 
  • Proven ability to manage multiple projects, navigate ambiguity, and drive work forward in a fast-paced environment. 
  • Bachelor's degree or equivalent practical experience. 

Preferred Qualifications 

  • Experience in gaming, entertainment, technology, subscription services, or other consumer-focused digital businesses. 
  • Familiarity with audience segmentation, customer journey mapping, lifecycle marketing, or audience planning methodologies. 
  • Experience partnering with Data Science, Analytics, Consumer Insights, or Research teams to develop audience understanding and business recommendations. 
  • Knowledge of first-party data ecosystems, customer data platforms (CDPs), audience measurement, or marketing technology capabilities. 
  • Experience developing business cases, strategic recommendations, or planning frameworks that influence marketing or product decisions. 
  • Passion for gaming, entertainment, and understanding player behaviors and motivations. 

Success in This Role 

  • Curiosity about consumer behavior and a desire to uncover actionable audience insights. 
  • A collaborative mindset and ability to build strong working relationships across functions. 
  • Comfort operating in evolving spaces where frameworks and processes are still being developed. 
  • Strong attention to detail while maintaining focus on broader business objectives. 
  • A balance of analytical rigor and strategic thinking, with the ability to connect audience insights to business opportunities. 

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