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Consumer Insight Manager Jobs in Salinas, CA (NOW HIRING)

... consumer insight. * Lead merchandising strategy for Pebble Beach events; AT&T Pro Am, Concours ... Manage the Open to Buy process with meticulous receipt and inventory discipline * Analyze the ...

Buying Director

Pacific Grove, CA · On-site

$118K - $130K/yr

... consumer insight. * Lead merchandising strategy for Pebble Beach events; AT&T Pro Am, Concours ... Manage the Open to Buy process with meticulous receipt and inventory discipline * Analyze the ...

Business Development Manager

Los Banos, CA · On-site

$77K - $127K/yr

... consumer insights, culinary trends, and category intelligence to support proposed solutions. • Leverage Marketing support for meeting preparation, including collateral development, branded ...

RETAIL MERCHANDISER

Monterey, CA

$15.25 - $18.75/hr

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... practices, insight analysis, and customer targeting that always hit the mark. We do this by ...

retail merchandising

Monterey, CA

$15.25 - $18.75/hr

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... practices, insight analysis, and customer targeting that always hit the mark. We do this by ...

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... practices, insight analysis, and customer targeting that always hit the mark. We do this by ...

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Showing results 1-20

Consumer Insight Manager information

See Salinas, CA salary details

$56.9K

$104.4K

$143.4K

How much do consumer insight manager jobs pay per year?

As of Aug 2, 2026, the average yearly pay for consumer insight manager in Salinas, CA is $104,363.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,000.00 and $116,600.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What cities near Salinas, CA are hiring for Consumer Insight Manager jobs? Cities near Salinas, CA with the most Consumer Insight Manager job openings:
Infographic showing various Consumer Insight Manager job openings in Salinas, CA as of July 2026, with employment types broken down into 1% As Needed, 79% Full Time, 17% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $104,363 per year, or $50.2 per hour.

$118K - $130K/yr

Other

Medical, Dental, Vision, Life, Retirement

Re-posted 23 days ago


Job description

Pebble Beach Retail is seeking an experienced Buying and Merchandising leader to define and execute the strategy for its multi-location retail business. Reporting to the Vice President of Retail, this role will lead a team of six and oversee all product categories, including men's and women's golf apparel, equipment, accessories, gifts, and lifestyle merchandise.

This leader will shape both long-term merchandising vision and near-term opportunities, driving assortment strategy across 17 retail locations-including five Pro Shops, a Kids Shop, Gift Shop, multiple lifestyle stores, a new Ralph Lauren boutique, and eCommerce. The role is responsible for building strong vendor partnerships, identifying growth opportunities, and delivering compelling assortments that drive profitability.

The ideal candidate brings deep experience in high-growth environments and a proven ability to lead with clarity, vision, and accountability. This individual will inspire and challenge the team to innovate, while demonstrating strong critical thinking, decisive leadership, and the agility to succeed in fast-paced, resource-constrained, and ambiguous settings.

Company Background:

PebbleBeach Company, ("PBC" or "The Company") headquartered in Pebble Beach, California, owns and operates the world-famous PebbleBeachResorts, including The Lodge at Pebble Beach, The Inn at Spanish Bay, and Casa Palmero. The Company also operates five renowned golf courses: Pebble Beach Golf Links, home of the 2027 U.S. Open, Spyglass Hill Golf Course, The Links at Spanish Bay, Del Monte Golf Course, and the Tiger Woods designed short course, The Hay.

Its other famed properties include scenic 17-Mile Drive, The Spa at PebbleBeach, Forbes Five-Star certified since 2014, Pebble Beach Golf Academy & Practice Facility, and a diverse offering of culinary and retail experiences. PBC annually hosts premier events such as the Pebble Beach Concours d'Elegance, AT&T Pebble Beach Pro-Am, TaylorMade Pebble Beach Invitational, Pebble Beach Food & Wine and PURE Insurance Championship.

Essential Duties & Responsibilities:

MERCHANDISING:

  • Partner with the VP of Retail to develop and execute the merchandising strategy across all product categories
  • Lead high level assortment planning, including category architecture, SKU productivity, pricing strategy, and seasonal product mix.
  • Work cross-functionally with visual, shops, warehouse and eCommerce teams to ensure alignment on product launches, inventory flow, and sales performance
  • Develop and maintain strong relationships with vendors
  • Strong product sensibility with a deep understanding of the market, future trends, and consumer insight.
  • Lead merchandising strategy for Pebble Beach events; AT&T Pro Am, Concours d'Elegance, the U.S. Open and other.

FINANCIAL ACCUMEN:

  • Collaborate closely & often with the Retail Finance Manager to align on Buying, Planning, Pricing and Inventory strategies.
  • Manage the Open to Buy process with meticulous receipt and inventory discipline
  • Analyze the business to identify opportunities and liabilities, provide receipt/sales monthly projection insights, and deliver margin improvement strategies.
  • Build assortment strategies that align with topside revenue, margin, and inventory strategies.
  • Create and conduct cross category business reviews for market appointments.
  • Strong Microsoft Excel skills are required for this role.

TEAM LEADERSHIP

  • Lead, train, and develop a team of Buyers and Assistant Buyers
  • Strong leadership capabilities with experience mentoring and developing high-performing teams
  • Provide coaching, performance reviews, and career guidance.
  • Foster collaboration and team success.
  • Inspire with clarity, vision and goal setting
  • Open Communication that can adapt to a variety of individual work styles.

Required Skills:

  • Bachelor's degree required
  • 8-10+ years Buying Experience with direct responsibility managing $25M+ in annual revenue
  • 5-7 years' experience leading a team. 2+ of those years leading a team of managers.
  • Proven track record of delivering financial results
  • Experience in multi-brand environments of scale and multiple stores.
  • Experience building an Ecommerce assortment strategy
  • Highly analytical and strategic with strong problem-solving and negotiation skills
  • Preferred experience working in a lifestyle apparel and accessories, focused on premium and high-quality products. Experience in Green Grass is ideal, not required.
  • Strong communication skills as well as negotiation and presentation skills.
  • Proficient in Microsoft Office applications, particularly Excel.

Why work for Pebble Beach Company:

  • Competitive Pay: Salary: $118,000 - $130,000/year plus bonus.
  • Enjoy world-class health and wellness benefits. For Full Time employees, comprehensive medical, dental, vision, and life insurance is available. In addition, our Health and Wellness Center provides employees with unlimited access to a physician and medical team to tend to you and your family's health needs free of cost.
  • Prepare for your future. You will be eligible to participate in our 401(K) retirement program.Pebble Beach Company will match $.75 for every $1 you contribute to your 401(k), up to 6% of eligible compensation. In addition, the company will contribute an amount to your 401K each quarter based on your hours worked, along with a discretionary contribution at the end of each fiscal year.
  • We encourage YOU to be our guest. You will receive discounts at all Pebble Beach restaurants, retail shops, and our Forbes Five Star Spa. In addition, Hotel discounts are also available during select seasons.
  • Play our world-famous golf courses! Enjoy our Employee Golf Privileges including Employee Tee Times, Tournaments, and Company Club.
  • Grow your career with Pebble Beach. We provide opportunities for ongoing learning and development, as well as promotions and transfers to advance your career.
  • Lunch is on us. Enjoy a complimentary meal during your shift in our Employee Dining Room.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.