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Consumer Insight Manager Jobs in Baton Rouge, LA

communitycoffee

Brand Portfolio Manager

Baton Rouge, LA · Hybrid

Leverage market research, consumer insights, category performance, and industry trends to identify ... Product Management & Commercialization * Own assigned products or platforms from concept through ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

Collaborate with cross-functional teams to ensure marketing campaigns support direct-to-consumer ... Monitor market trends, competitor activity, and audience insights to inform campaign planning.

SASSO

Marketing Manager

Baton Rouge, LA

Collaborate with cross-functional teams to ensure marketing campaigns support direct-to-consumer ... Monitor market trends, competitor activity, and audience insights to inform campaign planning.

SASSO

Marketing Manager

Baton Rouge, LA · On-site

Collaborate with cross-functional teams to ensure marketing campaigns support direct-to-consumer ... Monitor market trends, competitor activity, and audience insights to inform campaign planning.

2020 Companies

Brand Ambassador

Baton Rouge, LA

$25/hr

Administer consumer surveys and accurately collect market feedback and insights * Distribute ... Build positive relationships with retail personnel and store management * Accurately document ...

2020 Companies

Brand Ambassador

Baton Rouge, LA · On-site

$25/hr

Administer consumer surveys and accurately collect market feedback and insights * Distribute ... Build positive relationships with retail personnel and store management * Accurately document ...

SASSO

E-Commerce Director

Baton Rouge, LA · On-site

This senior-level role will oversee direct-to-consumer e-commerce sales through individual brand ... Manage performance across third-party online retail channels, including Amazon, Walmart, Target ...

SASSO

E-Commerce Director

Baton Rouge, LA · On-site

This senior-level role will oversee direct-to-consumer e-commerce sales through individual brand ... Manage performance across third-party online retail channels, including Amazon, Walmart, Target ...

SASSO

E-Commerce Director

Baton Rouge, LA · On-site

This senior-level role will oversee direct-to-consumer e-commerce sales through individual brand ... Manage performance across third-party online retail channels, including Amazon, Walmart, Target ...

SASSO

Amazon Marketing Specialist

Baton Rouge, LA · On-site

... actionable insights. * Conduct competitive analysis to ensure BCLL products are positioned as ... experience managing Amazon Seller Central accounts, preferably for consumer products or sports ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Baton Rouge, LA

Consumer Insight Manager information

See Baton Rouge, LA salary details

$41.6K

$76.2K

$104.7K

How much do consumer insight manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for consumer insight manager in Baton Rouge, LA is $76,208.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,800.00 and $85,100.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Baton Rouge, LA?

For Consumer Insight Manager jobs in Baton Rouge, LA, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Baton Rouge, LA look for?

The top searched job categories for Consumer Insight Manager jobs in Baton Rouge, LA are:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Baton Rouge, LA as of July 2026, with employment types broken down into 1% As Needed, 80% Full Time, 18% Part Time, and 1% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $76,208 per year, or $36.6 per hour.

Brand Portfolio Manager

communitycoffee

Baton Rouge, LA • Hybrid

Full-time

Re-posted 26 days ago

Job description

Department: Marketing

Travel Required: Up to 25%

Work Type: Hybrid

 

Why Join Community Coffee?

 

At Community Coffee, every cup tells a story. As America’s #1 family-owned and operated retail coffee brand, we blend cherished traditions with innovative thinking to create a dynamic, fast-paced environment that’s as energizing as our coffee. Here, you’ll thrive in a setting that challenges you to grow professionally while making a meaningful impact every day. Join our family and transform your passion for coffee into a rewarding career—where every day is an opportunity to craft exceptional experiences and build lasting connections.

 

Position Overview

The Brand Portfolio Manager is responsible for supporting the development and execution of product, portfolio, and innovation initiatives within assigned product segments. This role partners closely with portfolio leadership to translate brand and portfolio strategies into actionable product plans, ensuring initiatives are grounded in consumer insights, aligned with brand guardrails, and commercially viable.

Working cross-functionally with Brand, Insights, R&D, Sales, Operations, Finance, and Program Management, the Brand Portfolio Manager helps identify growth opportunities, builds and manages the innovation and product pipeline for assigned segments, and supports execution from concept development through commercialization and post-launch optimization.

This role requires strong consumer empathy, analytical rigor, project ownership, and the ability to translate strategy into action in a fast-paced CPG environment. 


Key Responsibilities

 

Innovation & Pipeline Development 

  • Leverage market research, consumer insights, category performance, and industry trends to identify, evaluate, and prioritize innovation opportunities for assigned product segments.
  • Maintain a forward-looking 3-year innovation and product roadmap that supports portfolio strategy, brand priorities, and segment growth objectives.
  • Facilitate ideation sessions and innovation workshops to explore new platforms, formats, blends, flavors, packaging options, and product extensions.
  • Develop product concepts with clear consumer value propositions and support validation through qualitative and quantitative research.
  • Translate approved concepts into detailed product design briefs; partner with R&D to prototype, conduct sensory testing, and refine formulations.
  • Leverage external consultants, suppliers, and co-manufacturers as needed to support product exploration, feasibility, and development.
  • Lead or support consumer testing to validate product fit to concept, overall acceptance, purchase intent, and optimization opportunities.

Product Stewardship & Portfolio Integration

  • Ensure product and innovation initiatives align with portfolio architecture, brand guardrails, segment priorities, and commercial objectives.
  • Support development of positioning, naming, claims, and product storytelling to ensure concepts are consumer-relevant, differentiated, and brand-appropriate.
  • Identify innovation, renovation, line extension, and rationalization opportunities to support segment growth and portfolio health.
  • Partner with Brand and cross-functional teams to ensure packaging, claims, messaging, and in-market execution are aligned, cohesive, and commercially ready.
  • Monitor assigned product segments to identify gaps, risks, competitive activity, and opportunities to strengthen the portfolio. 

Product Management & Commercialization 

  • Own assigned products or platforms from concept through commercialization, ensuring alignment across consumer needs, technical feasibility, financial targets, and brand strategy.
  • Collaborate with Operations, Finance, R&D, and Insights to assess feasibility, cost targets, margin expectations, scalability, and operational readiness.
  • Partner with Program Management to support stage-gate milestones, timelines, decision points, and cross-functional execution.
  • Partner with Sales and Marketing to support go-to-market readiness, including selling stories, launch materials, customer presentations, and internal communication.
  • Track project progress, identify risks or barriers, and help drive timely resolution with cross-functional partners.
  • Ensure product decisions are grounded in consumer insights, business performance, and portfolio strategy.

Performance Tracking & Optimization 

  • Track post-launch product performance, consumer feedback, customer response, and market trends to evaluate product effectiveness.
  • Recommend data-driven adjustments to formulation, packaging, positioning, pricing, claims, or portfolio strategy as needed.
  • Support product lifecycle management, including line extensions, renovations, discontinuations, and ongoing portfolio optimization.
  • Deliver regular updates and insights to leadership on innovation progress, portfolio alignment, commercialization status, and product performance.
  • Promote a collaborative culture of innovation, curiosity, accountability, and continuous improvement across teams. 

*May be asked to perform additional duties as necessary.

Position Requirements

  • Bachelor’s degree required.
  • 5 years in innovation or brand management within CPG.
  • Proven success leading projects in cross-functional environments.
  • Strong analytical, communication, and presentation skills.
  • Experience with stage-gate processes and product lifecycle management.
  • Interest or experience in the coffee industry a plus.
  • Genuine passion for understanding consumer needs and translating insights into successful products.
  • Internal Only: Experience with Community Coffee, even if unrelated, may fulfill this requirement at the discretion of the hiring manager with approval from Human Resources.

 

Foundational Competencies

  • Builds Trust
  • Continuous Learner
  • Customer Centric
  • Effective Communication
  • Integrity
  • Results Oriented

 

Additional Competencies

  • Takes Action
  • Collaborates
  • Resourcefulness
  • Interpersonal Agility
  • Adaptability

Physical Demands/Work Environment

 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to do the following:

Frequently required to taste and evaluate product prototypes and competitive products

  • Frequently required to sit
  • Occasionally required to stand; walk; use hands to finger, handle or feel objects, tools or controls and reach with hands and arms; and talk or hear
  • Regularly required to lift and/or move up to 25 pounds
  • Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus

 

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