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Consumer Insight Analyst Jobs in Washington, DC (NOW HIRING)

... vendors, R&D, consumer insight managers and business teams. Success in this role includes ... Work with business partners to identify unknowns around which to engineer insightful meta-analyses.

Basic Qualifications 2-4 years relevant full-time experience; preferably in Consumer Insights, Marketing Analytics, or Performance Marketing fields. Experience working on analytics that demonstrate ...

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Consumer Insight Analyst information

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How much do consumer insight analyst jobs pay per hour?

As of Sep 14, 2026, the average hourly pay for consumer insight analyst in Washington, DC is $55.94, according to ZipRecruiter salary data. Most workers in this role earn between $50.77 and $61.25 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.

What are popular job titles related to Consumer Insight Analyst jobs in Washington, DC?

For Consumer Insight Analyst jobs in Washington, DC, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Analyst jobs in Washington, DC look for?

The top searched job categories for Consumer Insight Analyst jobs in Washington, DC are:

Infographic showing various Consumer Insight Analyst job openings in Washington, DC as of September 2026, with employment types broken down into 1% Internship, 1% As Needed, 79% Full Time, 16% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $116,363 per year, or $55.9 per hour.

Sr Manager, Consumer Lending Policy & Analytics

Mclean, VA • On-site

PenFed Credit Union
Finance and Insurance • 1 - 5K employees

$97K - $196K/yr

Other

Re-posted 10 days ago


PenFed Credit Union rating

7.6

Company rating: 7.6 out of 10

Based on 14 frontline employees who took The Breakroom Quiz


Job description

PenFed is hiring a (Hybrid) Sr Manager, Consumer Lending Policy & Analytics at our Tysons, Virginia location. The primary purpose of this job is to own end-to-end development and implementation of credit policy in Consumer Lending products space and conduct credit risk monitoring and analytics. You will explore utilizing AI in your analysis and collaborate in building advanced valuation and risk detection models. You will manage analysts and managers to achieve team’s strategic goals and contribute to setting up strategic goals and agenda for Consumer Lending Policy and Analytics team.

Equivalent combination of education and experience is considered.

  • Master’s degree in business, finance, economics, computer science, engineering, math, statistics, or other quantitative discipline required.
  • Minimum of ten (10) years’ experience in quantitative analysis / modeling, credit policy or credit risk management in the financial services industry.
  • Minimum of two (2) years of direct management experience.
  • Experience in Consumer Lending products including Credit Card, Auto Loan and Unsecured Personal Loan is required.
  • Proven project management skills, ability to manage multiple projects.
  • Expert level skills in various data analysis and visualization tools including SQL, Excel, and PowerPoint are required.
  • Proficiency with statistical tools R & Python and Tableau experience strongly preferred.
  • Excellent written, verbal communication and presentation skills.
  • Curiosity, attention to details, strong critical thinking and problem-solving skills.
  • Ability to work effectively in ambiguous situations, ability to prioritize among multiple projects.
  • Self-motivated and strong interpersonal skills to actively lead and implement ideas in a cross-functional team environment.
  • Experience with AI preferred.
Supervisory Responsibility

This position will supervise employees.

Licenses and Certifications

There are no additional licenses and/or certifications required.

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*

Travel

Ability to travel to various worksites and be on-call is required.

Pay Transparency

The anticipated starting salary range for this role is $97,400.00 - $196,220.00This position is eligible for an organizational performance based annual bonus, subject to board discretion and approval.This position is eligible for an individual performance based annual bonus.

#LI-Hybrid

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned.

  • Develop and manage automated and judgmental decisions within credit policies for new account acquisition and/or accounts on book, including approve/decline, line assignment and/or portfolio risk management.
  • Define risk segmentation, loss expectations and risk premium to support Risk Adjusted Pricing.
  • Collaborate with modeling teams to build and validate risk and/or NPV valuation models using both internal and external data sources, implement models in policy optimization, and/or monitor model performance on an ongoing basis.
  • Drive monitoring and analysis of credit risk for both organic and acquired portfolios, prepare related management reporting package and provide insights on root causes, emerging credit trends and implications on Allowance for Loan Losses.
  • Perform program-level deep dive and change monitoring to drive credit policy optimization and risk mitigation strategies, inform corporate strategic decisions, and improve efficiency.
  • Provide ongoing or ad-hoc risk analytics to support credit or new product expansion.
  • Develop statistical sampling and scoring methods to support judgment decision review program.
  • Collaborate with business line product managers in optimizing marketing campaigns used in account acquisition and/or customer management that align with the credit policies and scoring models.
  • Partner with key stakeholders in various groups (Credit Risk Modeling, Business Lines, Credit Risk Management, Compliance, Operations, Finance and Enterprise Risk Management) to identify areas of opportunity and spearhead initiatives to enable profitable growth while minimizing credit risk exposure and adapting to changing economic and regulatory environment.
  • Manage analysts to achieve team’s strategic goals, training and assisting development of skills and cultivating credit culture.
  • Maintain strong working knowledge of consumer lending related regulations to ensure compliance. Remain abreast of financial regulatory developments in credit risk management and best practices within the industry.
  • Participate in external and internal audits, and regulatory examinations as needed.
  • Identify required data and work with data stewards to understand data source, ensure data quality and retrieve data on a timely basis. Contribute to credit data mart and corporate database designs.
  • Provide thoughtful leadership and foster collaboration towards the attainment of corporate goals.
  • Explore creative ways to incorporate AI into credit analysis and BAU process optimization.
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