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Consumer Insight Analyst Jobs in Milwaukee, WI (NOW HIRING)

SC Johnson & Son

Brand Manager

Racine, WI

Strategic Analytics: Expertise in leveraging consumer, market, and operational data to generate actionable insights; skilled in advanced analytics, key performance indicator development, and ...

S. C. Johnson & Son, Inc.

Brand Manager

Racine, WI · On-site

Strategic Analytics: Expertise in leveraging consumer, market, and operational data to generate actionable insights; skilled in advanced analytics, key performance indicator development, and ...

SC Johnson & Son

Associate Brand Manager

Racine, WI

$81K - $105K/yr

Support brand portfolio analysis and management by identifying growth opportunities and ensuring alignment with market and industry trends. * Leverage market, consumer, user, and purchaser insights ...

S. C. Johnson & Son, Inc.

Associate Brand Manager

Racine, WI · On-site

$81K - $105K/yr

Support brand portfolio analysis and management by identifying growth opportunities and ensuring alignment with market and industry trends. * Leverage market, consumer, user, and purchaser insights ...

Generac

Senior Platform & Analytics Analyst

Waukesha, WI · On-site

$86K - $108K/yr

You are responsible for delivering actionable insights through a combination of Data Analysis and ... Experience in manufacturing, consumer goods, or industrial sectors. * Familiarity with lean ...

Grey Search + Strategy

General Manager

Milwaukee, WI · On-site

... consumer insight capabilities, gather and analyze voice-of-customer, and deliver impactful integrated marketing plans Strong financial acumen - ability to drive decisions that deliver financial ...

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Consumer Insight Analyst information

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How much do consumer insight analyst jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for consumer insight analyst in Milwaukee, WI is $48.10, according to ZipRecruiter salary data. Most workers in this role earn between $43.65 and $52.64 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
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Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Milwaukee, WI as of August 2026, with employment types broken down into 1% Internship, 79% Full Time, 16% Part Time, and 4% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $100,053 per year, or $48.1 per hour.

Consumer Sales Specialist

Generac

Pewaukee, WI • On-site

Full-time

Re-posted 6 days ago

Generac Power Systems rating

7.0

Company rating: 7.0 out of 10

Based on 66 frontline employees who took The Breakroom Quiz

358th of 495 rated machine equipment manufacturers

Job description

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.


Ready to Power a Smarter World with us?


The Consumer Sales Specialist is responsible for analyzing consumer needs, negotiating and closing deals, meeting sales targets, gathering feedback, educating customers, answering detailed questions about Generac products, and maintaining department expectations. The primary goal of this role is to drive sales of energy solutions and provide excellent customer service to both potential and current customers

Essential Duties:

  • Analyze Consumer Needs: Understand consumer requirements and recommend suitable energy solutions to meet their needs.

  • Sales and Negotiation: Negotiate and close deals, handle complaints or objections efficiently to ensure customer satisfaction and retention.

  • Meet Sales Targets: Regularly achieve sales targets as set by management, demonstrating consistent performance.

  • Consumer Feedback: Gather and analyze feedback from consumers, sharing insights with internal teams to improve products and services.

  • Outbound Calls: Conduct daily outbound calls using predictive or preview mode, aiming to enhance the organization's close rate.

  • Customer Education: Educate customers on the growing home energy industry using a consultative approach to provide informed and valuable recommendations.

  • Department Expectations: Maintain departmental standards, including customer satisfaction, productivity, and adherence to company policies.

  • Product Knowledge: Answer detailed questions regarding Generac products, showcasing expertise and knowledge.

  • Inbound Queries: Respond to inbound pre-sale questions over the phone, providing accurate and helpful information.

  • Other duties as assigned


Minimum Requirements:

  • Associates degree in related field or equivalent experience

  • 1 year related experience within Sales, Retail, Marketing

Knowledge, Skills, & Abilities:

  • Ability to understand consumer needs and provide appropriate solutions.

  • Strong problem-solving skills and the ability to handle objections effectively.

  • Ability to Interpret Data, Analyze Results and Make Recommendations

  • Ability to work with a variety of stakeholders, including consumers, dealers, and contractors

  • Ability to meet sales targets and work in a goal-oriented environment.

  • Strong organizational skills and attention to detail.

  • Ability to work autonomously and as part of a team

Office Environment:

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionallylift upto 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."

What Generac Power Systems employees say

Pay

Benefits

Hours and flexibility

Workplace

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About Generac

Sourced by ZipRecruiter

Industry

Electrical equipment, appliance, and component manufacturing and engine, turbine, and power transmission equipment manufacturing

Company size

1 - 10 Employees

Headquarters location

Eagle, WI, US

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