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Consumer Insight Analyst Jobs in Draper, UT (NOW HIRING)

Trove Brands

Consumer Insights Analyst

Lehi, UT · On-site

The Consumer Strategy Analyst is responsible for gathering and synthesizing qualitative and ... Continuously gather and connect evidence across consumer insights, business performance ...

Trove Brands

Consumer Insights Analyst

Lehi, UT

The Consumer Strategy Analyst is responsible for gathering and synthesizing qualitative and ... Continuously gather and connect evidence across consumer insights, business performance ...

Trove Brands

Consumer Insights Analyst

Lehi, UT · On-site

The Consumer Strategy Analyst is responsible for gathering and synthesizing qualitative and ... Continuously gather and connect evidence across consumer insights, business performance ...

Synchrony

SVP, Consumer Bank Analytics

Draper, UT

The SVP, Consumer Bank Analytics is responsible for leading the analytics data strategy and insight generation across the Consumer Bank. This role serves as a strategic partner to Finance & Treasury ...

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Consumer Insight Analyst information

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
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Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Draper, UT as of August 2026, with employment types broken down into 79% Full Time, 20% Part Time, and 1% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution.

Consumer Insights Analyst

Trove Brands

Lehi, UT • On-site

Full-time

Posted 8 days ago

Trove Brands rating

8.2

Company rating: 8.2 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

Job description

We believe our competitive advantage comes from understanding consumers more deeply than anyone else so that we can offer products and experiences that surprise and delight. The Consumer Strategy Analyst is responsible for gathering and synthesizing qualitative and quantitative data across diverse sources-from consumers, markets, academic research, and commercial performance-to develop explanations and models that improve how the organization understands the world. This role is not about simply delivering research, but instead about building and refining the company's understanding of consumers, brands, and markets so that every strategic decision is grounded in a foundational understanding of how people think, choose, engage, and behave.

Key Responsibilities:

  • Design and execute qualitative and quantitative research to deepen understanding of consumers, brands, and markets
  • Build foundational understanding of consumer motivations, decision-making, brand meaning, category dynamics, and market evolution.
  • Continuously gather and connect evidence across consumer insights, business performance, competitors, culture, and emerging markets.
  • Synthesize information into clear explanations, identifying patterns, opportunities, and where new evidence challenges or strengthens existing thinking.
  • Develop frameworks that help predict consumer behavior, identify opportunities, and improve strategic decision-making.
  • Partner cross-functionally to frame critical questions, reduce uncertainty, and bring the consumer perspective into innovation, positioning, commercialization, and strategy.
  • Build and share organizational knowledge so insights compound over time and continuously improve how the business learns and makes decisions.

Required Qualifications:

  • Bachelor's degree in Business, Marketing, Psychology, Behavioral Science, Economics, Statistics, Sociology, Human Factors, Philosophy or a related field.
  • Approximately 2-4 years of experience solving analytical or strategic problems, including through professional experience, consulting, internships, or academic work.
  • Experience gathering and interpreting qualitative and quantitative data to solve complex problems.
  • Strong narrative and communication skills with the ability to elucidate ideas and explain complex concepts clearly and compellingly.
  • Experience using analytical tools such as Excel, Qualtrics, Power BI, Python, R, SQL, and a willingness to quickly learn new tools.
  • Familiarity with a variety of quantitative and qualitative research methodologies, including ethnographies, individual and group interviews, .
  • An eagerness to learn, intellectual curiosity, and the ability to thrive in an ambiguous, fast-moving environment.

What Trove Brands employees say

Pay

Hours and flexibility

Workplace

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