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Consumer Behavior Research Jobs in Ohio (NOW HIRING)

Porvox Speak

Marketing Analyst

Dayton, OH · On-site

$60 - $80/hr

Marketing Analyst responsibilities include tracking advertising costs, researching consumer behaviour and exploring market trends and opportunities. To be successful in this role, you should have ...

KeyBank

Consumer Bank Product/Segment Manager

Brooklyn, OH · On-site

$116K - $216K/yr

The Manager leverages market research, data analytics, and cross-functional collaboration to ... Prioritizing the needs, behaviors, and feedback of customers to guide product decisions and deliver ...

Keybank

Consumer Bank Product/Segment Manager

Brooklyn, OH · On-site

$116K - $216K/yr

The Manager leverages market research, data analytics, and cross-functional collaboration to ... Prioritizing the needs, behaviors, and feedback of customers to guide product decisions and deliver ...

Proctor & Gamble

$29 - $50/hr

We conduct qualitative research to better understand consumer behavior. We answer questions like: What should our brands stand for? Who are our target shoppers? How do we best reach them? How can we ...

Peoples Bank

Loan Ops Consumer Admin I

Marietta, OH · On-site

This includes ensuring actions and behaviors create a positive and collaborative work environment ... Answer calls and research questions from internal and external customers * Add and check back ...

Peoples Bank

Consumer Credit Analyst I

Marietta, OH · On-site

This includes ensuring actions and behaviors create a positive and collaborative work environment ... Perform industry or market research as needed to understand relative competitiveness of price ...

Varsity Tutors

Marketing Tutor

Columbus, OH · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

Varsity Tutors

Marketing Tutor

Cincinnati, OH · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

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Consumer Behavior Research information

See Ohio salary details

$22.4K

$83.1K

$223.5K

How much do consumer behavior research jobs pay per year?

As of Sep 7, 2026, the average yearly pay for consumer behavior research in Ohio is $83,061.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,850.00 and $94,154.00 per year, depending on experience, location, and employer.

What is a consumer behavior research?

A Consumer Behavior Research job involves studying how individuals make purchasing decisions, what influences their choices, and how they interact with products or services. Professionals in this field analyze data, conduct surveys, and use psychological and market research techniques to understand consumer preferences. Their insights help businesses improve marketing strategies, product development, and customer experiences.

What are the typical daily activities for someone in a consumer behavior research role?

In a Consumer Behavior Research role, your daily activities often include designing surveys or experiments, collecting and analyzing large sets of quantitative and qualitative data, and interpreting trends or patterns in consumer actions. You may also present findings to stakeholders, create reports, and collaborate with marketing, product, or UX teams to inform business decisions. The role requires a blend of independent analysis and teamwork, and you'll likely manage multiple projects at different stages simultaneously. This dynamic environment supports continual learning and offers opportunities to shape how products or services better meet customer needs.

What are the key skills and qualifications needed to thrive in the consumer behavior research position, and why are they important?

To thrive in Consumer Behavior Research, you need strong analytical and statistical skills, experience with market research methodologies, and a background in psychology, marketing, or a related field. Familiarity with data analysis software like SPSS, SAS, or R and survey platforms such as Qualtrics is commonly expected. Excellent communication, critical thinking, and attention to detail enable you to interpret findings and present actionable insights clearly. These skills help ensure research outcomes effectively drive business strategy and improve customer engagement.

How to become a consumer behavior researcher?

To become a consumer behavior researcher, typically a bachelor's degree in psychology, marketing, sociology, or a related field is required, with many roles preferring a master's or doctoral degree. Developing skills in data analysis, research methods, and consumer psychology, along with proficiency in tools like SPSS or NVivo, is important. Gaining experience through internships or research assistant positions can also enhance job prospects.

How to get into consumer behavior research?

To enter consumer behavior research, a bachelor's degree in psychology, marketing, sociology, or a related field is typically required, often followed by a master's or Ph.D. for advanced roles. Developing skills in data analysis, research methods, and familiarity with tools like SPSS or R can enhance employability. Gaining experience through internships or research assistant positions is also valuable for building expertise in understanding consumer decision-making processes.

What jobs can you get with a consumer behavior research degree?

A degree in consumer behavior research can lead to roles such as market researcher, consumer insights analyst, marketing analyst, or data analyst. These positions involve analyzing consumer data, understanding purchasing patterns, and informing marketing strategies, often requiring skills in data analysis tools and consumer psychology.

What are popular job titles related to Consumer Behavior Research jobs in Ohio?

For Consumer Behavior Research jobs in Ohio, the most frequently searched job titles are:

What job categories do people searching Consumer Behavior Research jobs in Ohio look for?

The top searched job categories for Consumer Behavior Research jobs in Ohio are:

What cities in Ohio are hiring for Consumer Behavior Research jobs?

Cities in Ohio with the most Consumer Behavior Research job openings:

Consumer Behavior Research jobs near you
Infographic showing various Consumer Behavior Research job openings in Ohio as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 81% Full Time, 11% Part Time, 2% Temporary, and 4% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $83,061 per year, or $39.9 per hour.

Product Research Specialist

Owens Corning

Granville, OH • On-site

Full-time

Re-posted yesterday

Key responsibilities

  • Design, execute, and manage qualitative and quantitative research studies from initial planning through analysis and reporting.

  • Develop customer, market, and user insights that support product development, innovation, and commercialization initiatives.

  • Translate customer needs, behaviors, and market feedback into actionable recommendations for technical and business stakeholders.

Owens Corning rating

7.9

Company rating: 7.9 out of 10

Based on 105 frontline employees who took The Breakroom Quiz

155th of 546 rated manufacturers

Job description

As a Product Research Specialist, you will play a critical role in generating customer, market, and competitive insights that inform product development, innovation, and commercialization across Owens Corning. This role is responsible for designing, executing, and analyzing qualitative and quantitative research that helps teams better understand customer needs, market opportunities, and user experiences.

You will partner closely with Product Development, Product Management, Commercial, and R&D teams to bring the voice of the customer into business decisions and strengthen the organization's user-centered approach to innovation. Success in this role requires strong research capabilities, analytical thinking, intellectual curiosity, and the ability to translate insights into actionable recommendations that drive business growth.

POSITION LOCATION: Granville, OH Hybrid
TRAVEL: Up to 40%

What You Will Be Doing:
  • Design, execute, and manage qualitative and quantitative research studies from initial planning through analysis and reporting.
  • Develop customer, market, and user insights that support product development, innovation, and commercialization initiatives.
  • Translate customer needs, behaviors, and market feedback into actionable recommendations for technical and business stakeholders.
  • Partner with Product Development, Product Management, and Commercial teams to identify customer problems, unmet needs, and growth opportunities.
  • Advocate for user-centered design principles and help integrate customer perspectives into product and process development efforts.
  • Consult with and train cross-functional teams on research methodologies, study design, and insight generation.
  • Connect research findings to business value by identifying opportunities for differentiation, growth, and improved customer experiences.
  • Develop compelling presentations and narratives that communicate research findings and influence business decisions.
  • Monitor customer trends, competitive activity, adjacent industries, and emerging technologies to identify innovation opportunities.
  • Synthesize customer insights, competitive intelligence, and market information into actionable opportunity areas for future development.
  • Support ideation sessions, concept development activities, and innovation workshops with evidence-based customer and market insights.
  • Conduct competitive analyses, product benchmarking, and market assessments to identify opportunities and inform product strategy.
  • Develop and maintain competitive intelligence resources, including product comparisons, market trends, feature analyses, and positioning assessments.
  • Create reports, dashboards, and visualizations that summarize research findings and support strategic decision-making.
  • Support the continued development of Product Research capabilities across the organization through training, coaching, and best practice sharing.
  • Identify opportunities to improve research tools, methodologies, and processes that enhance team effectiveness and business impact.
  • Promote a culture of safety, inclusion, collaboration, and continuous learning.
Qualifications
  • Bachelor's degree in Market Research, Consumer Insights, Marketing, Psychology, Sociology, Human Factors, Economics, Statistics, Data Analytics, Engineering, Product Design, User Experience (UX), or a related field.
  • 0-3 years of experience in Product Research, Consumer Insights, UX Research, Market Research, Product Management, Innovation, or a related discipline.
  • Experience conducting qualitative and quantitative research and translating findings into actionable recommendations.
  • Knowledge of research methodologies, customer interviews, surveys, user testing, and data analysis techniques.
  • Strong analytical and critical-thinking skills.
  • Experience organizing, analyzing, and visualizing data using Excel and presentation tools.
  • Strong written, verbal, presentation, and storytelling skills.
  • Demonstrated ability to work effectively in a cross-functional environment and manage multiple projects simultaneously.
  • Ability to travel up to 40%.
Preferred Qualifications
  • Experience with customer interviews, survey design, competitive intelligence, secondary research, journey mapping, user testing, or product benchmarking.
  • Familiarity with Jobs-to-Be-Done, Design Thinking, Voice of Customer, or other customer-centered innovation methodologies.
  • Experience identifying market trends, emerging technologies, and innovation opportunities.
  • Experience supporting product launches, commercialization activities, or product development initiatives.
  • Familiarity with data visualization tools such as Power BI, Tableau, or similar platforms.
  • Experience influencing cross-functional teams including Product Management, Marketing, Commercial, Operations, and R&D.
  • Experience working within manufacturing, building materials, consumer products, industrial products, or related industries.

About Owens Corning  

Owens Corning is a branded building products leader with three complementary market-leading businesses providing roofing, insulation, and doors primarily for residential markets in North America and Europe. The company operates with an integrated go-to-market strategy and a unique set of OC Advantages - including its iconic brand, unparalleled commercial strength, leading technology, and winning cost position - to help customers win and grow in the market. Owens Corning is committed to helping build better and achieve more through winning partnerships, leading performance, and engaging people. Founded in 1938 and headquartered in Toledo, Ohio, Owens Corning is listed on the New York Stock Exchange (NYSE: OC). For more information, visit www.owenscorning.com. 

Owens Corning is an equal opportunity employer. Except in limited circumstances such as formal apprenticeship programs, Owens Corning does not employ anyone under the age of 18.

What Owens Corning employees say

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About OWENS CORNING

Sourced by ZipRecruiter

Owens Corning (OC) develops, manufactures and markets insulation, roofing, and fiberglass composites. Global in scope and human in scale, the company's market-leading businesses use their deep expertise in materials, manufacturing and building science to develop products and systems that save energy and improve comfort in commercial and residential buildings. Through its glass reinforcements business, the company makes thousands of products lighter, stronger and more durable. Ultimately, Owens Corning people and products make the world a better place. Based in Toledo, Ohio, Owens Corning posted 2017 sales of $6.4 billion and employs 19,000 people in 37 countries. It has been a Fortune 500® company for 64 consecutive years. For more information, please visit www.owenscorning.com. A career at Owens Corning offers the ability to enhance your expertise and achieve your personal and professional aspirations. Through it all, we'll empower you with an environment that encourages open communication and big ideas, competitive pay for your performance, comprehensive benefits, and more opportunities to make your impact.

Industry

Construction materials wholesalers

Company size

10,000+ Employees

Headquarters location

Toledo, OH, US

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