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Consumer Behavior Intern Jobs in Michigan (NOW HIRING)

Consumer insights, positioning metrics, and industry trends (Dunnhumby, Nielsen etc.) * Seasonal ... Knowledge of the retail industry, including category management and customer behaviors * Previous ...

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Develop interactive prototypes demonstrating motion, transitions, and system behavior * Work on ... Passion for automotive, mobility, consumer technology, or industrial design * Ability to think both ...

Consumer Behavior Intern information

What does a Consumer Behavior Intern do?

A Consumer Behavior Intern assists organizations in understanding how customers make purchasing decisions by collecting and analyzing data on consumer habits, preferences, and motivations. They may support surveys, focus groups, or data analysis to help businesses tailor their marketing strategies. Interns often work closely with marketing and research teams to interpret findings and offer recommendations for product development and customer engagement. This role provides valuable hands-on experience in market research and consumer psychology.

What are the key skills and qualifications needed to thrive as a Consumer Behavior Intern?

To thrive as a Consumer Behavior Intern, you typically need a background in psychology, marketing, or business, with strong analytical and research skills. Familiarity with data analysis tools such as SPSS, Excel, or Google Analytics, as well as experience in survey platforms, is highly valuable. Strong communication, attention to detail, and curiosity help you interpret data insights and effectively collaborate with team members. These competencies are crucial for understanding consumer motivations and providing actionable recommendations that drive business strategies.

What is the difference between Consumer Behavior Intern vs Market Research Intern?

AspectConsumer Behavior InternMarket Research Intern
Required CredentialsEnrolled in marketing, psychology, or related fields; some internships may prefer coursework in consumer insightsEnrolled in marketing, business, or social sciences; coursework in research methods is common
Work EnvironmentTypically in marketing departments, consumer insights teams, or advertising agenciesOften in market research firms, marketing departments, or consulting agencies
Employer & Industry UsageUsed by companies focusing on understanding consumer preferences and behaviorsUsed by firms conducting market analysis and competitive research

The Consumer Behavior Intern focuses on understanding consumer preferences and insights, often working closely with marketing teams. In contrast, the Market Research Intern conducts broader market analysis, including data collection and competitive research. Both roles require similar educational backgrounds but differ in their specific focus areas within marketing and research industries.

How to get a job in consumer behavior?

To get a job as a consumer behavior intern, candidates should have a background in marketing, psychology, or related fields, and develop skills in data analysis, research methods, and consumer insights. Gaining experience through internships, projects, or coursework, along with proficiency in tools like Excel or SPSS, can improve chances. Networking and applying to companies with consumer research departments also help in securing such roles.

What jobs can you get with a consumer behavior intern degree?

A consumer behavior intern degree can lead to roles such as market research analyst, consumer insights specialist, marketing coordinator, or brand assistant. These positions involve analyzing customer data, developing marketing strategies, and understanding purchasing patterns, often requiring skills in data analysis tools and consumer psychology.

What are popular job titles related to Consumer Behavior Intern jobs in Michigan?

For Consumer Behavior Intern jobs in Michigan, the most frequently searched job titles are:

What cities in Michigan are hiring for Consumer Behavior Intern jobs?

Cities in Michigan with the most Consumer Behavior Intern job openings:

Merchandising Intern - Summer 2027

Grand Rapids, MI • On-site

Meijer Companies Ltd
Retail • 10K+ employees

Full-time

Posted 20 hours ago

Posted today


Meijer rating

6.2

Company rating: 6.2 out of 10

Based on 1,653 frontline employees who took The Breakroom Quiz

21st of 39 rated national retailers


Job description

As a family company, we serve people and communities. When you work at Meijer, you're provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family - take care of your career and your community!

Meijer Rewards

  • Weekly pay

  • Scheduling flexibility

  • Paid parental leave

  • Paid education assistance

  • Team member discount

  • Development programs for advancement and career growth

Please review the job profile below and apply today!


Meijer offers an 11-week internship program that challenges interns to deliver innovative solutions to real projects that impact the business. Throughout the course of the internship experience, we deliver diverse personal and professional development opportunities that further develop skillsets that can be implemented both during and after the program. The internship program will allow for interaction with other interns and Meijer senior leaders.

The internship program includes:

  • Challenging and impactful projects

  • Final presentations delivered to senior executives

  • Executive Leadership speaker series

  • Professional development and training opportunities

  • Networking and community events

  • Events highlighting key areas of the business

What you will be doing as a Merchandising Intern:

Merchandising Interns will work with one of our Core teams, learning both the strategic and tactical aspects of merchandising and product flow. Interns will participate in various training courses at the beginning of the internship program for technical development, including Excel, MicroStrategy, Dunnhumby, and Nielsen.

The intern may also get exposure to other activities of the function, including:

  • Product flow concepts and the product life cycle process

  • Collaboration with supply chain and logistics

  • Consumer insights, positioning metrics, and industry trends (Dunnhumby, Nielsen etc.)

  • Seasonal category business plans

  • Validation of new item accuracy, item master set-up, and product outdates

  • Conceptual assortment planning, initial line plans, vendor product lines and selection

  • Ad development, proofing and resolving discrepancies

  • Collaboration with Digital Marketing & Category Management teams

Previous Merchandising Intern projects have included:

  • Analyze and optimize the GLP-1 on-demand pharmacy workflow to improve operational efficiency and patient digital experience.

  • Identify and address root causes of out-of-stock issues in key seasonal categories, such as Back-to-School and Electronics.

  • Evaluate Meijer's SNAP program end-to-end to assess the impact of legislative changes, customer behavior, operations, marketing, and reporting.

  • Create a strategy to increase Baby & Kids Apparel penetration and sales through targeted merchandising, retail media, and basket-building opportunities.

Qualifications:

  • Progress toward a Bachelor's degree in merchandising, supply chain, business administration, finance, economics, retail, logistics or a related field.

  • Analytical and problem-solving skills

  • Ability to gather and interpret data from various reporting

  • Knowledge of the retail industry, including category management and customer behaviors

  • Previous retail experience preferred

  • Relationship Skills - can create positive working relationships with customers, team members, leadership, vendors, and office support staff

  • Drive for results - has focus on the bottom line

  • Customer focus - dedicated to meeting expectations of internal and external customers

  • Communication Skills - conveys the right information in writing and verbally

  • Microsoft application experience, with the ability to learn additional systems and tools

Possible career path opportunities:

  • Business Analyst

  • Buyer

  • Category Assortment Planner

  • Merchandise Financial Planner

  • Supply Chain Planner

  • Pricing Analyst

  • Logistics Analyst

  • Digital Merchandising Specialist

  • Digital Category Specialist

  • Indirect Procurement Analyst


What Meijer employees say

Pay

Benefits

Hours and flexibility

Workplace

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About Meijer

Sourced by ZipRecruiter

Meijer is a family business. We believe in treating each other with dignity and respect. We are committed to strengthening the communities we serve. Retailing is a fast-paced business that demands continuous improvement. Meijer is committed to keeping our competitive spirit strong and staying nimble and flexible to win in the marketplace.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Grand Rapids, MI, US