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Consumer Behavior Intern Jobs in Michigan (NOW HIRING)

Develop working understanding of SOWT, consumer, and competitive analysis and latest marketplace ... Review the corresponding behaviors here. * Actively pursuing Associate or Bachelor degree in ...

Develop working understanding of SOWT, consumer, and competitive analysis and latest marketplace ... Review the corresponding behaviors here. * Actively pursuing Associate or Bachelor degree in ...

Develop working understanding of SOWT, consumer, and competitive analysis and latest marketplace ... Review the corresponding behaviors here. * Actively pursuing Associate or Bachelor degree in ...

Develop interactive prototypes demonstrating motion, transitions, and system behavior * Work on ... Passion for automotive, mobility, consumer technology, or industrial design * Ability to think both ...

Consumer Behavior Intern information

What are the key skills and qualifications needed to thrive as a Consumer Behavior Intern, and why are they important?

To thrive as a Consumer Behavior Intern, you typically need a background in psychology, marketing, or business, with strong analytical and research skills. Familiarity with data analysis tools such as SPSS, Excel, or Google Analytics, as well as experience in survey platforms, is highly valuable. Strong communication, attention to detail, and curiosity help you interpret data insights and effectively collaborate with team members. These competencies are crucial for understanding consumer motivations and providing actionable recommendations that drive business strategies.

What is the difference between Consumer Behavior Intern vs Market Research Intern?

AspectConsumer Behavior InternMarket Research Intern
Required CredentialsEnrolled in marketing, psychology, or related fields; some internships may prefer coursework in consumer insightsEnrolled in marketing, business, or social sciences; coursework in research methods is common
Work EnvironmentTypically in marketing departments, consumer insights teams, or advertising agenciesOften in market research firms, marketing departments, or consulting agencies
Employer & Industry UsageUsed by companies focusing on understanding consumer preferences and behaviorsUsed by firms conducting market analysis and competitive research

The Consumer Behavior Intern focuses on understanding consumer preferences and insights, often working closely with marketing teams. In contrast, the Market Research Intern conducts broader market analysis, including data collection and competitive research. Both roles require similar educational backgrounds but differ in their specific focus areas within marketing and research industries.

What types of projects and responsibilities can a Consumer Behavior Intern expect during their internship?

As a Consumer Behavior Intern, you will typically be involved in tasks such as assisting with market research, analyzing consumer data, and contributing to the design and execution of surveys or focus groups. You may also help in preparing reports that summarize insights on consumer trends and preferences, and support senior team members in brainstorming strategies to improve customer engagement. Collaboration with marketing, product development, and data analytics teams is common, giving you valuable exposure to cross-functional dynamics and the broader business impact of consumer insights.

What does a Consumer Behavior Intern do?

A Consumer Behavior Intern assists organizations in understanding how customers make purchasing decisions by collecting and analyzing data on consumer habits, preferences, and motivations. They may support surveys, focus groups, or data analysis to help businesses tailor their marketing strategies. Interns often work closely with marketing and research teams to interpret findings and offer recommendations for product development and customer engagement. This role provides valuable hands-on experience in market research and consumer psychology.
What are popular job titles related to Consumer Behavior Intern jobs in Michigan? For Consumer Behavior Intern jobs in Michigan, the most frequently searched job titles are:
What cities in Michigan are hiring for Consumer Behavior Intern jobs? Cities in Michigan with the most Consumer Behavior Intern job openings:

Marketing Intern - Fall 2026

MSUFCU

East Lansing, MI • On-site

$16/hr

Full-time

Posted 25 days ago


Job description

Position Summary
As a Marketing Intern, individuals will be provided opportunities for professional growth with challenging assignments, work with a variety of internal and external partners, and gain valuable experience with marketing campaigns for our membership and the communities we serve. Marketing Interns will also have the opportunity to meet with management and leadership within the Community Impact Division to learn about the corporate culture while gaining hands-on business experience. A schedule will be determined around the intern's class schedule.
The MSUFCU Internship Program is designed to support interns in developing career readiness competencies as defined by NACE. Throughout the internship program, interns will gain hands-on experience and enhance essential skills that prepare them for success and career growth. Interns will have the opportunity to develop competencies in career and self-development, communication, critical thinking, equity and inclusion, leadership, professionalism, teamwork, and technology.
Work Location: Hybrid; Headquarters campus in East Lansing, MIWork Schedule: Part-Time 15-25/week; Monday-Friday 8:30AM - 5:00PMPaid Hourly Internship: $16.00/hourDuration: Fall Semester beginning August 26th, with potential to continue into future semesters.
An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.
Essential Duties & Responsibilities
  • Apply understanding of marketing knowledge and gain experience with full marketing campaigns for financial products and services in a corporate environment
  • Attends meetings and draft communications with relevant stakeholders for marketing campaigns
  • Proofreads documents to verify their effectiveness in conveying the necessary message, ensuring consistent brand, quality, and accuracy of information correct as to content, grammar, and spelling, and free of typographical errors
  • Assist with Campaign Plans and new initiative overview documents
  • Develop working understanding of SOWT, consumer, and competitive analysis and latest marketplace trends
  • Observe and develop working knowledge of product/service review, refresh, and bundling
  • Assists Marketing Specialists with special projects and programs
  • Uploads current marketing content such as promotions and campaigns to the intranet
  • Collaborates closely with Digital Marketing and Corporate Communications departments to ensure integrated marketing campaigns
  • Maintains brand standards and ensures consistent branding across various touchpoints and through marketing tactics and campaigns
  • Using assets provided by Creative Services department, designs limited marketing materials
  • Communicates effectively across Community Impact division
  • Ensures that all materials comply with federal, state and local regulations and legal requirements
  • Represent the Credit Union at campus and community events
  • Perform other duties and assist other employees, as assigned

Job Requirements
  • High School Diploma or Equivalent required.
  • Core Competencies that must be demonstrated by all include Communicate, Navigate Change & Evolve, Solve Problems & Make Decisions, Plan, Prioritize, and Achieve, and Collaborate. Review the corresponding behaviors here.
  • Actively pursuing Associate or Bachelor degree in marketing, public relations, communication, journalism, or a related field of study.
  • Outstanding verbal and written communication skills.
  • Thorough understanding of current marketing methodology and practices
  • Proficient in M365 programs.
  • Comfortable with public speaking and engaging with customers.
  • Good research and analytical skills.
  • Ability to prioritize your workload and meet strict deadlines.
  • Willingness to attend corporate events after hours and on weekends.
  • Comfortable with public speaking and engaging with customers.
  • Good research and analytical skills.
  • Displays high level of integrity.
  • Seeks continuous learning and improvement through feedback and other means.
  • Ability to work successfully in a team-oriented environment.
  • Open to change and to considerable variety in the workplace.
  • Accepts responsibility and is accountable for high-quality results.
  • Displays high level of creativity and innovation.
  • Fosters a positive, energizing, fun, and diverse environment.
  • Careful attention to detail.

Physical Demands & Work Environment
  • May be required to remain in a stationary position for an extended period of time.
  • Ability to operate standard office technology, equipment and tools, which may include many hours of computer and phone usage.
  • Occasionally needs to move about inside of office area
  • Exposure to potentially hazardous condition, i.e. robbery. Receives detailed instructions and procedures to be followed to minimize the exposure
  • This position is able to work in hybrid or onsite working arrangements.

Disclaimer
  • Please note this job description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and MSU Federal Credit Union reserves the right to change this position description and/or assign tasks for the employee to perform, as MSUFCU may deem appropriate.
  • MSUFCU is an affirmative-action, equal-opportunity employer.
  • To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.