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Consultative Sales Associate Jobs in Rice Lake, WI

Tax Associate

Turtle Lake, WI · On-site

$51K - $68K/yr

About the Role As a seasonal Tax Associate at H&R Block, you'll begin a career in tax and client ... client-facing or consultative role, such as financial advising, insurance, retail sales, or ...

Tax Associate

Ladysmith, WI · On-site

$54K - $72K/yr

About the Role As a seasonal Tax Associate at H&R Block, you'll begin a career in tax and client ... client-facing or consultative role, such as financial advising, insurance, retail sales, or ...

Tax Associate

Rice Lake, WI · On-site

$57K - $76K/yr

About the Role As a seasonal Tax Associate at H&R Block, you'll begin a career in tax and client ... client-facing or consultative role, such as financial advising, insurance, retail sales, or ...

Consultative Sales Associate information

See Rice Lake, WI salary details

$8

$18

$19

How much do consultative sales associate jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for consultative sales associate in Rice Lake, WI is $18.77, according to ZipRecruiter salary data. Most workers in this role earn between $17.98 and $17.98 per hour, depending on experience, location, and employer.

What is a consultative sales associate?

A Consultative Sales Associate is a sales professional who focuses on understanding a customer's needs and providing tailored solutions rather than simply pushing products. This approach involves building relationships, asking insightful questions, and offering recommendations that genuinely benefit the customer. The goal is to create a positive experience that leads to customer satisfaction and long-term loyalty. Consultative Sales Associates often work in retail, business-to-business, and service industries, where understanding customer needs is key to success.

What are the key skills and qualifications needed to thrive as a consultative sales associate?

To thrive as a Consultative Sales Associate, you need a solid understanding of sales principles, customer needs analysis, and product knowledge, often supported by prior sales experience or relevant training. Familiarity with customer relationship management (CRM) software and point-of-sale (POS) systems is typically required. Exceptional communication, active listening, and problem-solving skills distinguish top performers in this role. These qualities are vital for building trust, identifying solutions, and achieving sales goals through personalized customer engagement.

How does a consultative sales associate typically collaborate with other departments to drive sales success?

Consultative Sales Associates often work closely with marketing, customer service, and product teams to ensure they have a comprehensive understanding of the products and customer needs. Collaboration usually involves sharing customer feedback, coordinating on promotional campaigns, and staying updated on product changes or inventory levels. This cross-functional teamwork helps Associates offer tailored solutions to clients, address concerns promptly, and maximize sales opportunities. Effective communication and relationship-building with these teams are key to excelling in the role.

What is the difference between Consultative Sales Associate vs Retail Sales Associate?

AspectConsultative Sales AssociateRetail Sales Associate
CredentialsHigh school diploma; sales experience; sometimes certifications in product knowledgeHigh school diploma or equivalent; sales experience often preferred
Work EnvironmentShowrooms, specialized stores, B2B settingsDepartment stores, retail outlets, malls
Employer & IndustryElectronics, luxury goods, B2B salesClothing, electronics, general retail
Search & Comparison IntentUnderstanding sales roles requiring consultative skillsGeneral retail sales roles

Consultative Sales Associates focus on understanding customer needs deeply and providing tailored solutions, often in specialized or high-value settings. Retail Sales Associates typically assist customers in a retail environment, focusing on product presentation and quick sales. While both roles involve sales skills, the consultative role emphasizes a personalized, solution-oriented approach.

What skills do you need for a consultative sales associate?

A consultative sales associate needs strong communication and active listening skills to understand customer needs and provide tailored solutions. They should have product knowledge, problem-solving abilities, and the ability to build relationships. Sales experience, patience, and familiarity with CRM tools are also beneficial for success in this role.

What cities near Rice Lake, WI are hiring for Consultative Sales Associate jobs?

Cities near Rice Lake, WI with the most Consultative Sales Associate job openings:

Sales Relief- General Beer Northwest

GENERAL BEVERAGE SALES CO

Barron, WI

$46K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago


General Beverage rating

4.5

Company rating: 4.5 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

411th of 422 rated retail wholesalers


Job description

Description

 About General Beverages Sales Co.

General Beverage Sales Co. (GB) is a business-to-business wholesale distributor of wine, distilled spirits, beer, soda, bottled water and non-alcoholic beverages. Established in 1933, GB has been family-owned ever since. We currently operate in all of Wisconsin's 72 counties as consultants to over 11,000 licensed retail business customers helping them to profitably select, promote, merchandise, and sell consumer products in the beverage category. We proudly employ 900 employees across the State of Wisconsin. Our mission is to be the trusted distributor partner of our suppliers and customers in order to advance our collective beverage business and support the growth of our family of employees.

What Can General Beverage Sales Co. Offer YOU?

  • Company car provided-No driving your own!!!
  • Excellent starting Salary of $46,000 annually.
  • Company Paid Life Ins.
  • Company Paid Short Term Disability Coverage.
  • 2 Health Ins. options.
  • Dental Ins.
  • Vision Ins.
  • FSA and an HSA (with applicable Health Ins option)
  • Voluntary coverages such as Life Ins., Short Term Disability Ins., Voluntary Critical Illness coverage, as well as Voluntary Accident coverage.
  • 401K with Match/Profit Sharing
  • Generous Vacation package.
  • Separate generous Sick Time package.
  • Lifelong learning opportunities to enhance career growth.
  • GREAT PEOPLE, GREAT PRODUCTS, AND A GREAT COMPANY!!

 The Sales Relief position works as part of the sales team, filling in for sales associates on their routes where needed to support the sales team's effort to increase overall sales and company growth. The Sales Relief sells, merchandises, and services all assigned relief coverage accounts, including rotating and positioning of General Beer products. They collaborate and communicate with the sales and delivery teams to ensure products are available and merchandised at retail according to plan and to meet company goals. This position services the Barron/Rice Lake market.


Effective organization and time management skills that efficiently drive execution of pricing, programming and priorities

Open communication style which facilitates good working relationships with retailers and ensures everyone impacted by retail decisions are kept informed

Strong willingness to learn, and develop sales skills

Embraces new responsibilities and environments, adapting to daily market and sales force needs

Competitive, results-driven and committed to best-in-class service

Acts with honesty and transparency and treats others with respect, dignity and fairness

Builds rapport with colleagues and retailers, and is welcoming to all

Minimum of associates degree or equivalent professional work experience 

Ability to lift up to 175 lbs. multiple times per day, and pass a pre-employment lift test  

Must be able to reach, twist, and bend

Willingness to train in industrial lift equipment 

Must possess a valid driver's license

Must pass a pre-employment drug screen

Requirements

Work on assigned routes servicing all accounts that are assigned.  

Stock, fill and merchandise all coolers, shelves, and displays at assigned accounts.  

Build displays ensuring that POS is used in the proper manner and quantity to enhance visibility.  

Install and remove permanent POS within accounts.  

Rotate product at retail to ensure freshness 

Assist with cooler resets within accounts as assigned by the manager.  

Deliver products at the request of the office staff / management.  

When necessary, maintain and operate hand-held computer unit proficiently. 

Perform other duties as assigned by supervisor. 


What General Beverage employees say

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