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Community Relations Director Jobs in Santa Rosa, CA

Shelterforce Magazine

Policy Director

Santa Rosa, CA · On-site

$113 - $124/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Reporting to the Executive Director, the Policy Director directs Generation Housing's on housing ... Community relations and public leadership (25%) * Build and maintain productive relationships with ...

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All JobsCommunity Relations JobsCommunity Relations Director JobsCommunity Relations Director Jobs in Santa Rosa, CA

Community Relations Director information

See Santa Rosa, CA salary details

$26.8K

$80.8K

$137.8K

How much do community relations director jobs pay per year?

As of Aug 20, 2026, the average yearly pay for community relations director in Santa Rosa, CA is $80,801.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,100.00 and $96,200.00 per year, depending on experience, location, and employer.

What does a community relations director do?

A Community Relations Director is responsible for building and maintaining positive relationships between an organization and the communities it serves. They develop outreach programs, coordinate events, and facilitate communication to promote the organization's image and goals. This role often involves partnering with local groups, managing public relations, and handling community feedback to ensure mutual understanding and cooperation. Their work helps foster goodwill, address community concerns, and enhance the organization's reputation.

What does a community relations director do?

A community relations director manages the relationships with the populations and communities surrounding the company or organization. This position differs from a public relations director in that a community relations director focuses on cultivating positive relationships with local residents and businesses. For example, a community relations director at a hospital may develop informational programs at an area recreational center about preventative health measures recommended once you reach a certain age. Job duties include organizing local events, attending community meetings, and creating programs for community outreach.

What are the key skills and qualifications needed to thrive as a community relations director, and why are they important?

To thrive as a Community Relations Director, you need a background in public relations, communications, or marketing, often supported by a relevant degree and experience in stakeholder engagement. Familiarity with CRM platforms, social media management tools, and event planning software is typically required. Excellent interpersonal skills, strategic thinking, and cultural sensitivity help build strong community partnerships and foster positive organizational reputation. These abilities are essential for effectively representing the organization, managing community initiatives, and driving public engagement.

What are the main challenges a community relations director faces when building partnerships with local organizations?

A Community Relations Director often encounters challenges such as aligning organizational goals with those of potential partners, navigating differing priorities, and overcoming limited resources or budgets on both sides. Additionally, building trust and maintaining clear, consistent communication with diverse stakeholders can require significant effort and diplomacy. Success in this role relies on adaptability, strong relationship-building skills, and a proactive approach to identifying mutually beneficial opportunities.

What is the difference between Community Relations Director vs Community Outreach Coordinator?

AspectCommunity Relations DirectorCommunity Outreach Coordinator
CredentialsBachelor's degree in communications, marketing, or related field; experience in public relationsBachelor's degree often preferred; experience in community engagement
Work EnvironmentStrategic planning, overseeing teams, high-level stakeholder interactionsExecuting outreach programs, event coordination, direct community engagement
Employer & Industry UsageNonprofits, corporations, government agenciesNonprofits, community organizations, educational institutions

The Community Relations Director focuses on strategic relationship building and managing communication efforts at a higher level, while the Community Outreach Coordinator handles direct community engagement and event execution. Both roles require strong communication skills and community knowledge but differ in scope and responsibilities.

What degree do you need for community relations director?

A community relations director typically needs a bachelor's degree in fields such as public relations, communications, marketing, or a related area. Relevant experience in community engagement, strong communication skills, and knowledge of local issues are also important for the role.

What is a community relations director?

A community relations director is responsible for building and maintaining positive relationships between an organization and the community it serves. They develop outreach programs, coordinate events, and communicate the organization's goals to foster goodwill and support. Strong communication skills and experience in public relations or community engagement are essential for this role.
More about Community Relations Director jobs

What are the most commonly searched types of Community Relations jobs in Santa Rosa, CA?

The most popular types of Community Relations jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Community Relations Director jobs?

Cities near Santa Rosa, CA with the most Community Relations Director job openings:

Community Relations Director jobs near you
Infographic showing various Community Relations Director job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 73% Full Time, 23% Part Time, 1% Temporary, and 2% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $80,801 per year, or $38.8 per hour.

PUBLIC & COMMUNITY RELATIONS MANAGER

Graton Resort & Casino

Rohnert Park, CA

$152K/yr

Full-time

Posted 8 days ago

Graton Resort & Casino rating

8.6

Company rating: 8.6 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

8th of 164 rated casinos

Job description

Position Summary:
The Public & Community Relations Manager (PCRM) develops effective and consistent internal andexternal communication strategies. Champions earned media campaigns targeting regional and nationaloutlets. Collaborates with Human Resources leadership to create compelling internal communications thatalign team members with company direction. Works with all forms of media, including press releases,media alerts, digital campaigns, print materials, social media, audio/video, and more. Serves as brandambassador and host for media, celebrities, and influencers, managing all on-property VIP experiencesand activations.
Essential Functions:
1. Responsible for redefining hospitality at Graton Resort & Casino while living, supporting, and promotingour values.
2. Perform responsibilities in accordance with all Graton Resort & Casino standards, policies, andprocedures.
3. Oversee the day-to-day communications and create a cohesive communications strategy.
4. Work closely with the Director of Marketing and VP of Marketing on the overall public branding, with thegoal of projecting a positive company image to the public.
5. Develop an overall, annual communications plan including but not limited to branding, messaging,community involvement, etc. that keeps Graton top of mind across multiple markets.
6. Cultivate and enhance collaborative working relationships within the national and local media andpublicity community.
7. Gather and disseminate timely information to media, agency partners and internal team members.
8. Serve as the primary PR point of contact and official media spokesperson, actively addressing mediainquiries, public statements, and reputation management.
9. Oversee press release schedule, proofing, and writing assignments for GRC press releases,publications and ensuring quality control of all information released.
10. Support/collaborate/create editorial content for social media channels -- such as Instagram, Facebook,YouTube and X.
11. Create proactive crisis management plans around local issues.
12. Communicate crisis plans to internal and external audiences when applicable, cultivating anenvironment of readiness and alertness.
13. Support the VP of Marketing and General Manager in establishing memberships in the state, county,and area organizations such as tourism boards, chambers of commerce, business alliances, and areasports groups; cultivate relationships with peers throughout the local and greater Bay Area markets.
14. Manage/coordinate/publicize community-focused initiatives, including, but not limited to festivals,sponsorships, donations, etc.
15. Help develop, maintain, and reconcile the annual communications budget.
16. Continuously assess, recommend and initiate ongoing communication strategies to successfullyengage Team Members across the property across topics including, but not limited to,
building/reinforcing culture, training & education initiatives, benefits & wellness, departmentalannouncements, and business and leader updates.
17. Create marketing collateral and manage internal communication campaigns for event marketing,volunteerism, benefit program rollouts, and property updates.
18. Manage and create engaging content on professional social media platforms (LinkedIn, Indeed,Glassdoor, etc.) for engagement and recruitment initiatives.
19. This job description is not an exclusive or exhaustive list of all job functions that a team member in thisposition may be asked to perform from time to time. Duties and responsibilities may be changed,expanded, reduced, or delegated by Management to meet the business needs of the property.
Required Qualifications:
1. Ability to communicate effectively with Guests, Team Members and Management in both written andverbal form.
2. Bachelor's degree in public relations, communications, marketing, or related field preferred.
3. Minimum three (3) years' experience in the PR/Communications field.
4. Minimum two (2) years in a leadership role.
5. Experience in stakeholder/community engagement.
6. An extensive list of media contacts.
7. An expansive understanding of multi-channel media relations and communications strategies.
8. Can present a strong portfolio of successful coverage and campaigns across local, national, and onlinemedia outlets.
9. A leader with the ability to inspire and motivate colleagues throughout the company.
10. Self-motivator, confident, energetic, and creative.
11. Must be able to handle multiple tasks simultaneously and prioritize appropriately.
12. Computer proficiency with Microsoft Office, including Excel.
13. Well-versed in social media and communications technologies.
Physical Requirements:
1. Ability to sit for prolonged periods of time while using a computer.
2. Ability to communicate on the phone and in person with internal and external guests.
3. Ability to lift a minimum of 15 pounds with or without assistance.

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