Director, Brand Communications & Public Relations Location: Global Home Office, Columbus, Ohio or New York City Role Overview The Director of Brand Communications & Public Relations will own how the ...
Director, Brand Communications & Public Relations Location: Global Home Office, Columbus, Ohio or New York City Role Overview The Director of Brand Communications & Public Relations will own how the ...
Director, Brand Communications & Public Relations Location: Global Home Office, Columbus, Ohio or New York City Role Overview The Director of Brand Communications & Public Relations will own how the ...
Director, Brand Communications & Public Relations Location: Global Home Office, Columbus, Ohio or New York City Role Overview The Director of Brand Communications & Public Relations will own how the ...
Public Relations Fall Intern
OH · On-site
$15/hr
MediaSource is an award-winning communications agency that specializes in video production, public relations, social media and strategic insights for major brands. Our team of seasoned storytellers ...
Public Relations Fall Intern
OH · On-site
$15/hr
MediaSource is an award-winning communications agency that specializes in video production, public relations, social media and strategic insights for major brands. Our team of seasoned storytellers ...
Director, Brand Communications& Public Relations Location: Global Home Office, Columbus,Ohioor New York City Role Overview The Director of Brand Communications& Public Relationswill own how the ...
Director, Brand Communications& Public Relations Location: Global Home Office, Columbus,Ohioor New York City Role Overview The Director of Brand Communications& Public Relationswill own how the ...
Public Relations Associate
Columbus, OH · On-site
We are seeking a dynamic and motivated Public Relations Associate to join our growing communications team. The ideal candidate will play a pivotal role in shaping and maintaining a positive public ...
Quick apply
Public Relations Associate
Columbus, OH · On-site
We are seeking a dynamic and motivated Public Relations Associate to join our growing communications team. The ideal candidate will play a pivotal role in shaping and maintaining a positive public ...
Public Relations Associate
Columbus, OH · On-site
We are seeking a dynamic and motivated Public Relations Associate to join our growing communications team. The ideal candidate will play a pivotal role in shaping and maintaining a positive public ...
Public Relations Associate
Columbus, OH · On-site
We are seeking a dynamic and motivated Public Relations Associate to join our growing communications team. The ideal candidate will play a pivotal role in shaping and maintaining a positive public ...
Public Relations Associate
Columbus, OH · On-site
We are seeking a dynamic and motivated Public Relations Associate to join our growing communications team. The ideal candidate will play a pivotal role in shaping and maintaining a positive public ...
Public Relations Associate
Columbus, OH · On-site
We are seeking a dynamic and motivated Public Relations Associate to join our growing communications team. The ideal candidate will play a pivotal role in shaping and maintaining a positive public ...
Public Relations Assistant
Columbus, OH · On-site
Company services, brand campaigns, and public awareness initiatives through events and communication efforts. Key Responsibilities: * Support public relations campaigns and outreach events
Public Relations Assistant
Columbus, OH · On-site
Company services, brand campaigns, and public awareness initiatives through events and communication efforts. Key Responsibilities: * Support public relations campaigns and outreach events
Public Relations Assistant
Columbus, OH · On-site
Company services, brand campaigns, and public awareness initiatives through events and communication efforts. Key Responsibilities: * Support public relations campaigns and outreach events
Public Relations Assistant
Columbus, OH · On-site
Company services, brand campaigns, and public awareness initiatives through events and communication efforts. Key Responsibilities: * Support public relations campaigns and outreach events
Raise the Bar for PR Excellence You will codify what "great" communications looks like and institute best practices across the agency. * Set the standard for storytelling, media outreach and ...
Raise the Bar for PR Excellence You will codify what "great" communications looks like and institute best practices across the agency. * Set the standard for storytelling, media outreach and ...
Raise the Bar for PR Excellence You will codify what "great" communications looks like and institute best practices across the agency. * Set the standard for storytelling, media outreach and ...
Raise the Bar for PR Excellence You will codify what "great" communications looks like and institute best practices across the agency. * Set the standard for storytelling, media outreach and ...
HR Communication Specialist 2
Jeffersonville, OH · On-site
$50.50K - $67K/yr
The ideal candidate will have experience in corporate communications, public relations, content creation and project management. Responsibilities: * Support comprehensive internal and external ...
HR Communication Specialist 2
Jeffersonville, OH · On-site
$50.50K - $67K/yr
The ideal candidate will have experience in corporate communications, public relations, content creation and project management. Responsibilities: * Support comprehensive internal and external ...
Staff Public Involvement Specialist - Environmental Services (Multiple Locations)
Columbus, OH · On-site
Bachelor's Degree in communications, public relations, journalism, marketing or a related field from an accredited program. and 4 years strategic communication experience required or Master's Degree ...
Staff Public Involvement Specialist - Environmental Services (Multiple Locations)
Columbus, OH · On-site
Bachelor's Degree in communications, public relations, journalism, marketing or a related field from an accredited program. and 4 years strategic communication experience required or Master's Degree ...
Staff Public Involvement Specialist - Environmental Services (Multiple Locations)
Columbus, OH · On-site
Bachelor's Degree in communications, public relations, journalism, marketing or a related field from an accredited program. and 4 years strategic communication experience required or Master's Degree ...
Staff Public Involvement Specialist - Environmental Services (Multiple Locations)
Columbus, OH · On-site
Bachelor's Degree in communications, public relations, journalism, marketing or a related field from an accredited program. and 4 years strategic communication experience required or Master's Degree ...
Lead consumer awareness campaigns in partnership with marketing and our PR agency to develop ... Excellent verbal and written communication skills, with the ability to write quickly and clearly ...
Lead consumer awareness campaigns in partnership with marketing and our PR agency to develop ... Excellent verbal and written communication skills, with the ability to write quickly and clearly ...
Education: Bachelor's degree in communication, journalism, public relations or marketing. MUST HAVE A VALID DRIVER'S LICENSE Experience: 1-year related work or internship experience. (e.g ...
Education: Bachelor's degree in communication, journalism, public relations or marketing. MUST HAVE A VALID DRIVER'S LICENSE Experience: 1-year related work or internship experience. (e.g ...
Community Relations Specialist
Columbus, OH · On-site
$43.26K - $51.44K/yr
Education: Bachelor's degree in communication, journalism, public relations or marketing. MUST HAVE A VALID DRIVER'S LICENSE Experience: 1-year related work or internship experience. (e.g ...
Community Relations Specialist
Columbus, OH · On-site
$43.26K - $51.44K/yr
Education: Bachelor's degree in communication, journalism, public relations or marketing. MUST HAVE A VALID DRIVER'S LICENSE Experience: 1-year related work or internship experience. (e.g ...
Public Services Librarian
Columbus, OH · On-site
Leads the Library PR team in all promotional events and communications that need to go out to the campus community. * Communicates building hours via library web page, signage, and Front Desk ...
Public Services Librarian
Columbus, OH · On-site
Leads the Library PR team in all promotional events and communications that need to go out to the campus community. * Communicates building hours via library web page, signage, and Front Desk ...
Leads the Library PR team in all promotional events and communications that need to go out to the campus community. * Communicates building hours via library web page, signage, and Front Desk ...
Leads the Library PR team in all promotional events and communications that need to go out to the campus community. * Communicates building hours via library web page, signage, and Front Desk ...
Public Services Librarian
Columbus, OH · On-site
Leads the Library PR team in all promotional events and communications that need to go out to the campus community. * Communicates building hours via library web page, signage, and Front Desk ...
Quick apply
Public Services Librarian
Columbus, OH · On-site
Leads the Library PR team in all promotional events and communications that need to go out to the campus community. * Communicates building hours via library web page, signage, and Front Desk ...
Communication Public Relations information
See Columbus, OH salary details
$32.4K - $40.9K
1% of jobs
$40.9K - $49.4K
7% of jobs
$49.4K - $57.9K
11% of jobs
$61.8K is the 25th percentile. Wages below this are outliers.
$57.9K - $66.4K
13% of jobs
$66.4K - $74.9K
15% of jobs
The median wage is $76K / yr.
$74.9K - $83.4K
23% of jobs
$87.6K is the 75th percentile. Wages above this are outliers.
$83.4K - $91.9K
10% of jobs
$91.9K - $100.4K
7% of jobs
$100.4K - $108.9K
5% of jobs
$108.9K - $117.4K
4% of jobs
$117.4K - $125.9K
3% of jobs
$32.4K
$78.5K
$125.9K
How much do communication public relations jobs pay per year?
What are the key skills and qualifications needed to thrive as a Communication Public Relations professional, and why are they important?
What are some common challenges faced by professionals in Communication Public Relations, and how can they be managed effectively?
What are communication public relations professionals?
What is the difference between Communication Public Relations vs Marketing Communications?
| Aspect | Communication Public Relations | Marketing Communications |
|---|---|---|
| Primary Focus | Managing reputation, media relations, and public image | Promoting products or services to drive sales |
| Skills & Certifications | Media relations, writing, crisis management, often with PR certifications | Advertising, branding, content creation, often with marketing certifications |
| Work Environment | Media outlets, corporate communications, PR agencies | Advertising agencies, corporate marketing departments |
| Industry Usage | Widely used in corporate, nonprofit, government sectors | Common in retail, consumer goods, tech industries |
While both roles involve communication strategies, Public Relations focuses on maintaining a positive public image and managing media relations, whereas Marketing Communications centers on promoting products and services to increase sales. Understanding these differences helps organizations allocate resources effectively and professionals choose their career paths accordingly.
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 24 days ago
Abercrombie & Fitch rating
6.2
Based on 154 frontline employees who took The Breakroom Quiz
47th of 102 rated fashion retailers
Job description
Director, Brand Communications & Public Relations
Location: Global Home Office, Columbus, Ohio or New York City
Role Overview
The Director of Brand Communications & Public Relations will own how the Abercrombie & Fitch brand is understood, discussed, and discovered across culture, media, and emerging platforms. This senior brand leadership role is responsible for shaping and protecting long-term brand meaning by building and executing a modern, narrative-led communications strategy that drives brand heat, credibility, and relevance.
This position will ensure the brand's external narrative is consistent and powerful across earned, owned, human, affiliate, editorial, and AI-driven discovery environments, and establish Abercrombie & Fitch as an authoritative, discoverable brand in an increasingly AI- and GeO-driven landscape. The ideal candidate has a proven track record and understands that generative AI has fundamentally changed how customers discover, research, and form opinions about brands.
What Will You Be Doing?
- Develop a multi-year brand narrative and communications strategy that evolves over time and informs marketing campaigns
- Establish owned editorial and community platforms as strong brand voices with a clear, consistent point of view
- Enable regions to execute with clear narrative guardrails while preserving global brand coherence while allowing local relevance
- Develop the annual PR plan by identifying key press and cultural moments, while feeding insights into GTM strategies and experiences to maximize impact
- Build a strategic approach to affiliate and editorial as long-term brand-building levers
- Oversee relationships with global PR agencies- driving performance accountability and strategic alignment.
- Guide the brand's approach to AI-influenced discovery, in partnership with Digital and Paid Media teams, to ensure the brand's narrative and product discovery is well-represented in large language model outputs, AI-driven search, and generative shopping tools.
- Proactively identify risks, opportunities, and narrative gaps across external touchpoints
- Act as the key cross-functional partner between brand strategy, PR, social, affiliate/editorial, digital, and corporate communications, to ensure brand speaks with a cohesive voice, both globally and locally.
- Act as the key cross-functional partner between brand teams and Corporate Communications
- Define and track meaningful KPIs for earned media, share of voice, brand sentiment, and narrative effectiveness - including AI-era metrics like LLM brand citation frequency.
- Key Partners: Marketing Brand Strategy, Brand Experience, Social Media, Marketing Creative, Corporate Communications, Digital and Technology, Product Channel Merchandising, Paid Media.
What Do You Need To Bring?
- Bachelor's Degree or related experience in Public Relations or Communications
- 10+ years experience with a specific emphasis in fashion or culture Public Relations, Communications, brand strategy and/or complementary agency roles.
- Proven ability to think long-term and systemically, balancing cultural relevance with brand consistency
- Strong editorial judgment and cultural fluency across media, creators, and platforms
- Comfort operating in emerging and ambiguous spaces - including AI-driven discovery and evolving media ecosystems
- Executive-level storytelling skills with the ability to influence and align senior leadership
- A strong point of view, paired with the ability to scale narrative frameworks globally
Our Company
Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, and Hollister, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.
At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We're proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.
Benefits & Perks
As an Abercrombie & Fitch Co. (A&F Co.) associate, you'll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company's culture and values, but most importantly - with you. We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
- Incentive bonus program
- 401(K) savings plan with company match
- Annual companywide review process
- Flexible spending accounts
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid Caregiver Leave
- Mobile Stipend
- Paid time off and one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are "work from anywhere" days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
Company Description
Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.
Learn more about A&F Co. by visiting our corporate website here.
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.
What Abercrombie & Fitch employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About Abercrombie & Fitch
Sourced by ZipRecruiter
Industry
Retail
Company size
10,000+ Employees
Headquarters location
New Albany, OH, US