Cmf Design Jobs in Seattle, WA (NOW HIRING)

Visual Brand + CMF Design

• Create original identity marks, graphic, print, and CMF concepts that establish distinction across footwear franchises while reinforcing seasonal storytelling and brand identity.

• Develop scalable visual identity solutions and logo applications that adapt across multiple product platforms and consumer experiences.

• Explore innovative methods of product expression through materials, finishes, graphics leveraging existing and emerging techniques to identify opportunities, inform direction and make recommendations based on exploration findings.

• Elevate product storytelling through thoughtful integration, placement, proportion, and execution of identity markers and graphic elements.

• Research consumer insights, market trends, competitor activity, and emerging technologies to identify opportunities for innovation and future product expression.

• Create and maintain identity markers, CMF specifications, and technical documentation that accurately communicate design intent to development and manufacturing partners.

• Prepare CMF tech packs and supporting materials for sampling, development, and production.

• Utilize visualization tools, renderings, AI-assisted creative platforms, and rapid concept exploration methods to accelerate design development and communication.

• Help shape seasonal concept development and future vision projects that influence CMF toolboxes, franchise expression, and footwear innovation.

Cross-Functional Collaboration

• Partner with the Senior Manager, Advanced Footwear Design, CMF, and VP of Footwear Design to develop identity markers and CMF solutions that support Brooks' long-term product and brand strategy.

• Collaborate closely with Footwear Design, Materials Development, Product Development, Product Line Management, Innovation, and Color teams throughout the product creation process.

• Translate creative concepts into manufacturable solutions that meet performance, quality, cost, and sustainability objectives.

• Participate in design reviews, sample evaluations, concept critiques, and cross-functional working sessions.

• Present concepts, design rationale, consumer insights, and seasonal storytelling to internal teams and leadership.

• Effectively communicate design intent, strategic thinking, and key recommendations through compelling visual and verbal storytelling.

Contribution & Self-Management

• Demonstrate ownership and accountability for assigned projects from concept through execution.

• Act as a collaborative design partner and CMF advocate across teams.

• Seek mentorship and continuously develop design, communication, and technical skills.

• Maintain project timelines and deliverables while proactively communicating status, risks, and opportunities.

• Build relationships with Product Development and supplier partners to deepen understanding of footwear construction, materials, and emerging technologies.

• Attend factory visits, supplier reviews, and industry events to stay informed on new capabilities, manufacturing processes, and innovation opportunities.

• Travel domestically and internationally as needed to support development, research, and innovation initiatives.

• Bachelor's degree in Footwear Design, Industrial Design, Graphic Design, Textile Design, Apparel Design, or a related field; or equivalent combination of education and experience.

• 5+ years of experience in footwear, apparel, graphic, brand, CMF, or related product design.

• Strong portfolio demonstrating expertise in:

  • Brand identity markers and graphic systems

  • Logo ideation and application

  • CMF design and development

  • Product storytelling and visual communication

• Strong understanding of color, composition, typography, materials, and visual design principles.

• Experience utilizing AI-assisted creative tools and visualization platforms for concept development, storytelling, and rapid exploration.

• Familiarity with 3D visualization tools such as Blender, Rhino, KeyShot, Substance, or similar platforms is preferred but not required.

• Advanced proficiency in Adobe Illustrator and Photoshop.

• Understanding of manufacturing processes, material capabilities, and product development workflows.

• Strong conceptual thinking, problem-solving, and creative ideation skills.

• Excellent organizational skills with the ability to manage multiple projects simultaneously.

• Strong verbal, written, presentation, and storytelling abilities.

• Ability to build trust and collaborate effectively across diverse teams and disciplines.

• High level of initiative, curiosity, accountability, and independent work ethic.

• Proficiency in Microsoft Office applications.

• Ability to travel domestically and internationally (approximately 10%).

• Embraces and lives the Brooks values.