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Cm360 Jobs in Michigan (NOW HIRING)

Cm360 information

What are the key skills and qualifications needed to thrive as a cm360 specialist, and why are they important?

To excel as a CM360 specialist, you need a solid understanding of digital advertising, campaign management, and analytics, often supported by experience in digital marketing and a relevant degree. Proficiency with Google Campaign Manager 360, ad trafficking tools, and reporting platforms, as well as certifications like Google Marketing Platform Certification, are typically required. Strong attention to detail, problem-solving abilities, and effective communication skills help you manage complex campaigns and collaborate with stakeholders. These skills ensure accurate campaign execution, data-driven optimization, and successful delivery of digital marketing objectives.

How does a cm360 specialist typically collaborate with other marketing and analytics teams?

As a CM360 (Campaign Manager 360) specialist, you will frequently work alongside media planners, creative teams, and analytics professionals to coordinate digital ad campaigns. You'll be responsible for trafficking ads, managing tags, and ensuring campaigns are set up correctly to track performance. Close collaboration is essential, as you'll need to communicate campaign requirements, troubleshoot issues, and provide regular reporting to stakeholders. This cross-functional teamwork is critical to ensuring campaigns run smoothly and deliver measurable results.

What is a cm360 specialist?

CM360 specialists are professionals skilled in using Campaign Manager 360 (CM360), Google's ad management and measurement platform. They set up, manage, and optimize digital advertising campaigns, ensuring accurate tracking and reporting of campaign performance. Their work involves trafficking ads, managing creative assets, implementing tracking tags, and generating performance reports to help clients achieve their marketing goals. CM360 specialists often collaborate with media planners, creative teams, and clients to ensure campaigns run smoothly and deliver measurable results.

What is the difference between Cm360 vs Media Buyer?

AspectCm360Media Buyer
CredentialsGoogle certifications, digital marketing experienceAdvertising or marketing degree, media planning experience
Work EnvironmentDigital marketing agencies, in-house marketing teamsAdvertising agencies, media planning firms
Industry UsageUsed for managing digital ad campaigns on Google platformsFocuses on purchasing and negotiating ad space across channels

While Cm360 (Campaign Manager 360) is a platform for managing digital ad campaigns, a Media Buyer focuses on purchasing ad space and negotiating deals. Cm360 professionals often have certifications and technical skills related to campaign management, whereas Media Buyers emphasize media planning and buying strategies. Both roles are essential in digital advertising but serve different functions within the marketing process.

What are popular job titles related to Cm360 jobs in Michigan? For Cm360 jobs in Michigan, the most frequently searched job titles are:
Infographic showing various Cm360 job openings in Michigan as of August 2026, with employment types broken down into 75% Full Time, and 25% Contract. Highlights an 31% In-person, 34% Hybrid, and 35% Remote job distribution.

Senior Analyst, Programmatic

Publicis Groupe Holdings B.V

Birmingham, MI • On-site

$83K - $111K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 26 days ago


Job description

Company description
At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.
Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible.
As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
Open - We value diverse perspectives and new ways of working.
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.
Let's shape the future together.
Overview
Overview:
The Programmatic Senior Analyst owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Senior Programmatic Analyst to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts.
This role will train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.
Responsibilities
Key Responsibilities:
  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
  • Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
  • Maintain and organize campaign-specific materials in team's shared document repository
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Assist in the development of client-facing campaign performance reports
  • Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
  • Traffic campaign tags into ad exchange environments
  • Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
  • Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
  • Work with technology partners in order to secure support for daily campaign management and implementation questions

Qualifications
Qualifications:
  • 1-2 +years of experience within programmatic experience working with RTB, DSPs, ad exchanges, ad servers, verification partners, and other supply platforms
  • Working knowledge in technologies such as Google DV360, The Trade Desk, Amazon DSP, and Google CM360.
  • Understanding of traditional and interactive media planning elements
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong analytics and mathematics, organizational, and communication skills
  • Project management and time management skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $60,800.00 - USD $80,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/7/2026.