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Chief Tourism Officer Jobs (NOW HIRING)

Vice President, Chief Tourism Development Officer Department: Tourism FLSA Classification: Exempt Job Summary: The Executive Assistant reports to the Vice President, Chief Tourism Development Officer ...

$60 - $80/hr

Vice President, Chief Tourism Development Officer Department: Tourism FLSA Classification: Exempt Job Summary: The Executive Assistant reports to the Vice President, Chief Tourism Development Officer ...

Chief Financial Officer

Richmond, VA · On-site

$200K - $225K/yr

Reporting to the President and Chief Executive Officer (CEO), the CFO will serve as a trusted ... Oversee the organization's financial relationship with the Virginia Tourism Corporation through ...

CEO

Fresno, CA · On-site

$200 - $250/hr

Under the direction of the FCCVB Board of Directors, the CEO will lead the organization's vision, strategy, and operations, driving sustainable tourism growth and enhancing the region's economic ...

President & CEO

Pensacola, FL · On-site

$125 - $150/hr

... & CEO. Visit Pensacola is the official destination marketing organization for Escambia County ... Visit Pensacola is responsible for building tourism as a key economic driver for Escambia County ...

Under the direction of the FCCVB Board of Directors, the CEO will lead the organization's vision, strategy, and operations, driving sustainable tourism growth and enhancing the region's economic ...

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Chief Tourism Officer information

See salary details

$41.5K

$151.2K

$269.5K

How much do chief tourism officer jobs pay per year?

As of Sep 9, 2026, the average yearly pay for chief tourism officer in the United States is $151,203.00, according to ZipRecruiter salary data. Most workers in this role earn between $111,500.00 and $185,000.00 per year, depending on experience, location, and employer.

What does a chief tourism officer do?

A Chief Tourism Officer (CTO) is responsible for overseeing the development and implementation of strategies to promote tourism in a particular region or country. They work closely with government agencies, tourism boards, and private sector partners to enhance the destination's appeal to both domestic and international visitors. Their role includes managing marketing campaigns, improving tourism infrastructure, and ensuring sustainable tourism practices. The CTO also analyzes tourism trends and data to inform policy decisions and maximize economic benefits for the community.

How does a chief tourism officer typically collaborate with local government and private sector partners to drive tourism initiatives?

A Chief Tourism Officer (CTO) frequently works in close partnership with local government agencies, tourism boards, and private sector stakeholders such as hotels, tour operators, and event organizers. This collaboration involves strategic planning, joint marketing campaigns, and aligning tourism development projects with regional goals. CTOs often convene regular meetings to gather input, address challenges, and ensure all parties are working towards shared objectives. Successful CTOs excel at building relationships, navigating diverse interests, and creating win-win solutions that enhance the destination's appeal and economic impact.

What are the key skills and qualifications needed to thrive as a chief tourism officer, and why are they important?

To thrive as a Chief Tourism Officer, you need expertise in tourism management, strategic planning, and marketing, often supported by a relevant degree and significant leadership experience. Familiarity with data analytics tools, customer relationship management (CRM) systems, and industry certifications like Certified Destination Management Executive (CDME) are highly valued. Exceptional communication, stakeholder management, and visionary leadership are soft skills that set top performers apart. These capabilities are crucial for driving sustainable tourism growth, forging partnerships, and adapting to industry trends.

What is the difference between Chief Tourism Officer vs Tourism Marketing Manager?

AspectChief Tourism OfficerTourism Marketing Manager
CredentialsTypically requires a bachelor’s or master’s degree in tourism, marketing, or related fields; extensive experience in tourism managementUsually holds a bachelor’s degree in marketing, tourism, or business; relevant marketing certifications are common
Work EnvironmentExecutive role overseeing tourism strategies at a regional or national levelOperational role focused on marketing campaigns within tourism organizations or agencies
Employer & Industry UsageUsed by government tourism departments, large tourism boards, and national agenciesCommon in travel agencies, tourism companies, and regional tourism offices

The Chief Tourism Officer is a senior executive responsible for overall tourism strategy and policy at a high level, while the Tourism Marketing Manager focuses on executing marketing campaigns to promote tourism. Both roles require marketing knowledge, but the CTO has broader strategic responsibilities and leadership duties.

What are popular job titles related to Chief Tourism Officer jobs?

For Chief Tourism Officer jobs, the most frequently searched job titles are:

Infographic showing various Chief Tourism Officer job openings in the United States as of August 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $151,203 per year, or $72.7 per hour.

Executive Assistant - Tourism

Denver, CO • On-site

Denver Beer Co.
Food Services and Drinking Places • 11 - 50 employees

$60 - $80/hr

Other

Medical, Dental, Vision, Life

Posted 7 days ago


Key responsibilities

  • Support the Vice President, Chief Tourism Development Officer, with projects related to international sales, marketing, and tourism events.

  • Assist with coordinating tourism department projects, including event planning, site inspections, and managing department reports and financial transactions.

  • Act as a liaison with internal departments and external vendors, monitor tourism information center needs, and respond to client inquiries.


Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full-Time Denver, CO, US

Salary Range: $65,000.00 To $70,000.00 Annually

Job Title:Executive Assistant

Reports to:Vice President, Chief Tourism Development Officer

Department:Tourism

FLSA Classification:Exempt

Job Summary:

The Executive Assistant reports to the Vice President, Chief Tourism Development Officer, supporting the team and working with specific projects, including:

  • International Sales and Marketing activities
  • Domestic Travel Trade and Leisure Groups
  • Attraction Passes
  • Restaurant Week, Denver Arts Week, and other events as needed.
  • Tourism Information Centers logistics

In addition to these duties, The Executive Assistant will assist the Vice President, Chief Tourism Development Officer to recruit, retain, and/or advance Visitor Information employees and approve employees’ timecards.

Supervisory Responsibilities:

This position has no Supervisory Responsibilities.

Duties/Responsibilities:
  • Support Visit Denver’s vision, mission, and values by exhibiting the following behaviors: excellence and competence, collaboration, innovation, respect, personalization, commitment to community, accountability, and ownership.
  • Support Visit Denver’s efforts related to Diversity, Equity, and Inclusion (DEI).
  • Monitors several TIC (Tourism Information Centers) related items such as collateral needs. Assist with staff scheduling and other tasks as needed.
  • Help coordinate Tourism Department projects as assigned, including Go the EXTRA Mile Hospitality Training Program, Denver Arts Week, tradeshow preparation, Mile High Culture Pass, City Pass etc.
  • Assist with various weekly, monthly, quarterly, and annual administrative reports, monthly City reports, project activity details, calendars, meeting minutes, databases, etc.
  • Help Vice President, Chief Tourism Development Officer track key projects’ status and key deadlines.
  • Coordinate details for familiarization tours and site inspections as directed, including transportation, meals, appointments, amenities, and activities.
  • Prepares and codes department expense reports, invoices and other financial transactions as assigned (e.g., purchase orders, invoice requests, check requests).
  • Assist with review and proofing of Tourism website content, reports, collateral, etc. as directed.
  • Act as a liaison with other departments and external vendors, including high-level staff and partner organizations.
  • Assists with Local Branding Programs as assigned, including Denver Arts Week and Denver Restaurant Week.
  • Assist with International programs such as missions, FAMs, and giveaways.
  • Organize, track and order department client giveways and international lure brochures
  • Work as an expert on our CRM system to support the department
  • Attend and assist with company and departmental events as assigned.
  • Monitor the Tourism and Visitor Information email box and respond to various Tourism clients including domestic travel trade and other leisure group requests as well as visitor questions.
Other duties:

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change or be assigned at any time with or without notice.

Required Skills/Abilities:
  • Proficient technology application skills; Advanced MS Office (Outlook, Word, Excel, and PowerPoint) and Google Suite (Docs, Sheets, and Slides)
  • Excellent command of the English language, both oral and written.
  • Effective interpersonal skills, maturity, good judgment and capable of communicating in a professional manner with a diverse range of individuals.
  • Efficient and proven organizational skills; ability to prioritize and manage multiple projects/responsibilities simultaneously while meeting stringent deadlines in a fast-paced environment; detail oriented.
  • Resourceful problem solving and proactive follow up skills,
  • Proactive; solid analytical skills; detailed oriented.
  • Reliable, dependable, flexible, and responsive.
Education and Experience:
  • A Bachelor'sdegree in Marketing, Communications, Hospitality, English, and/or a relevant field of study is required.
  • Minimum of three (3) years of experience in a coordinator role; internship is preferred.
Physical Requirements:
  • Must be able to remain in a stationary position, such as sitting or standing, for an extended period.
  • Must be able to bend, stoop, and reach.
  • Must be able to lift a minimum of 40 pounds on an occasional basis.
  • Medical Insurance
  • Dental Insurance - 100% employer paid
  • Vision Insurance - 100% employer paid
  • Basic Life Insurance - 100% employer paid
  • Short-Term Disability (STD) - 100% employer paid

Applications will be accepted through September 14, 2026. This position has also been posted internally in accordance with Colorado’s Equal Pay for Equal Work Act.

Equal Opportunity Statement:

Visit Denver is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

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