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GVW Group, LLC

Chief Marketing Officer

Birmingham, AL · On-site

Description Chief Marketing Officer (CMO) Category-Defining Brand Builder | Industrial Growth Leader | AI‑Enabled Marketing Location: South Africa / Birmingham, AL The Chief Marketing Officer (CMO) ...

GVW Group, LLC

Chief Marketing Officer

Birmingham, AL · On-site

Chief Marketing Officer (CMO) Category-Defining Brand Builder | Industrial Growth Leader | AI‑Enabled Marketing Location: South Africa / Birmingham, AL The Chief Marketing Officer (CMO) is ...

Cavender's

Chief Marketing Officer

Tyler, TX

The CMO owns the company's customer growth agenda, brand positioning, CRM, loyalty, lifecycle and performance marketing, paid media, content, social media, public relations, customer insights, and ...

BHC

Chief Marketing OfficerSkip to main content#Chief Marketing Officer page is loaded## Chief Marketing OfficerApplylocations: Beemok Hospitality Holdingstime type: Full timeposted on: Posted ...

Cavender's

Chief Marketing Officer

Tyler, TX · On-site

The CMO owns the company's customer growth agenda, brand positioning, CRM, loyalty, lifecycle and performance marketing, paid media, content, social media, public relations, customer insights, and ...

Kurgo

Chief Marketing Officer

Knoxville, TN · On-site

The Chief Marketing Officer (CMO) is an executive leadership role responsible for setting and executing the marketing vision and strategy. Reporting directly to the CEO, the CMO serves as the chief ...

usahs

Chief Marketing Officer

Saint Augustine, FL · On-site

GENERAL SUMMARY The Chief Marketing Officer (CMO) leads the teams and processes that drive ... Significant experience with marketing automation and CRM software (i.e. Salesforce, Marketo, etc ...

MediData

Chief Marketing Officer

Manhattan, NY · On-site

About the Role Reporting to the Medidata CEO, the Chief Marketing Officer (CMO) is responsible for ... Driving market share growth and customer acquisition within clinical trial software/life sciences ...

Blaze Media

Chief Marketing Officer (Irving)

Irving, TX · On-site

CHIEF MARKETING OFFICER ABOUT BLAZE MEDIA Blaze Media is one of the nation's largest independent media companies. Products and programming span subscription video, radio, on-demand podcasts, digital ...

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As of Sep 12, 2026, the average yearly pay for chief marketing officer software in the United States is $160,891.00, according to ZipRecruiter salary data. Most workers in this role earn between $97,500.00 and $212,500.00 per year, depending on experience, location, and employer.

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Chief Marketing Officer

Birmingham, AL • On-site

GVW Group, LLC
Motor Vehicle Manufacturing • 201 - 500 employees
Learn more about GVW Group, LLCexternal

Full-time

Medical, Dental, Vision, Retirement

Re-posted 4 days ago

Job description

Description

 Chief Marketing Officer (CMO)

Category-Defining Brand Builder | Industrial Growth Leader | AI‑Enabled Marketing

Location: South Africa / Birmingham, AL

The Chief Marketing Officer (CMO) is responsible for building a category-defining industrial brand and a scalable commercial growth engine that drives market penetration, customer engagement, pipeline development, and revenue growth.

This is not a traditional corporate marketing role. The company is seeking a builder, not a caretaker - a leader with a proven track record of creating, scaling, and leading brands that define and dominate their categories, not simply managing established brand systems.

The CMO will lead market development across targeted vocational industries through direct engagement with fleets, operators, owners, procurement teams, and broader buying groups, ensuring the brand is grounded in real customer environments and decision dynamics.

This role requires deep expertise across:

  • Brand creation and category leadership
  • Industrial and vocational market positioning
  • Direct-to-customer and field-driven marketing
  • Demand generation and revenue growth
  • Community, influencer, and ecosystem-led engagement
  • Digital and social brand development
  • AI-enabled marketing strategy and operations

The objective is to build a brand that customers trust, operators identify with, and the industry recognizes as a clear market leader.

What We Offer
  • Competitive compensation that recognizes your skills, experience, and impact
  • Performance-based annual bonuses that reward results and contributions
  • Comprehensive medical, dental, and vision coverage to support your well-being
  • 401(k) with a 4% company match to help you invest in your future
  • 8 paid company holidays to rest, recharge, and maintain work-life balance
Core Responsibilities1. Brand Building & Category Leadership
  • Build and scale a differentiated, category-leading industrial brand
  • Establish the company as a recognized market leader within targeted vocational industries
  • Develop positioning that combines emotional relevance with commercial clarity
  • Create clear, compelling narratives that resonate with fleets, operators, and industrial buying groups
  • Drive long-term brand equity, loyalty, and industry influence
  • Ensure consistent brand expression across all customer and employee touchpoints
2. Marketing & Growth Strategy
  • Own the company’s end-to-end marketing and growth strategy
  • Define go-to-market strategies by industry, segment, and application
  • Align marketing strategy tightly with commercial growth priorities and revenue objectives
  • Translate market insight into scalable, measurable growth programs
  • Ensure integration across brand, demand generation, customer lifecycle, and channel strategy
3. Demand Generation & Commercial Impact
  • Accountable for marketing’s measurable contribution to qualified pipeline, revenue growth, and demand funnel efficiency
  • Lead the development of measurable demand generation systems, including:
    • Account-Based Marketing (ABM)
    • Lifecycle marketing
    • Digital acquisition and optimization
    • Field and event-driven demand
    • Customer advocacy and referral programs
  • Improve lead quality, conversion rates, CAC efficiency, and lifetime value
  • Partner closely with Sales, Service, Product, and Commercial leadership to ensure full funnel alignment
4. Vocational Market Engagement & Customer Proximity
  • Leads market development through direct engagement with core vocational stakeholders, including fleet owners, operators, maintenance leaders, and procurement teams
  • Ensure the brand is visible, credible, and active within real operating environments
  • Strengthening customer loyalty, advocacy, and long-term account penetration
  • Develop deep connections within vocational and industrial ecosystems
5. Grassroots, Influencer & Community-Led Growth
  • Develop high-impact grassroots and field-driven marketing programs
  • Leverage influencers, operators, and customer advocates to amplify brand credibility
  • Define channel strategy and ensure execution across channel platforms such as L

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