... functional character of every vehicle and experience we create. Within this organization, the ... The Lead Creative Designer - Performance Studio is responsible for leading advanced and production ...
... functional character of every vehicle and experience we create. Within this organization, the ... The Lead Creative Designer - Performance Studio is responsible for leading advanced and production ...
... character of every vehicle and experience we create. Within Global Design, the General Motors ... As a Creative Designer - Performance Studio, you will contribute to both advanced and production ...
... character of every vehicle and experience we create. Within Global Design, the General Motors ... As a Creative Designer - Performance Studio, you will contribute to both advanced and production ...
... character of every vehicle and experience we create. Within Global Design, the General Motors ... As a Creative Designer - Performance Studio, you will contribute to both advanced and production ...
... character of every vehicle and experience we create. Within Global Design, the General Motors ... As a Creative Designer - Performance Studio, you will contribute to both advanced and production ...
... character of every vehicle and experience we create. Within Global Design, the General Motors ... As a Creative Designer - Performance Studio, you will contribute to both advanced and production ...
... character of every vehicle and experience we create. Within Global Design, the General Motors ... As a Creative Designer - Performance Studio, you will contribute to both advanced and production ...
... character of every vehicle and experience we create. Within Global Design, the General Motors ... As a Creative Designer - Performance Studio, you will contribute to both advanced and production ...
... character of every vehicle and experience we create. Within Global Design, the General Motors ... As a Creative Designer - Performance Studio, you will contribute to both advanced and production ...
... functional character of every vehicle and experience we create. Within this organization, the ... The Lead Creative Designer - Performance Studio is responsible for leading advanced and production ...
... functional character of every vehicle and experience we create. Within this organization, the ... The Lead Creative Designer - Performance Studio is responsible for leading advanced and production ...
... functional character of every vehicle and experience we create. Within this organization, the ... The Lead Creative Designer - Performance Studio is responsible for leading advanced and production ...
... functional character of every vehicle and experience we create. Within this organization, the ... The Lead Creative Designer - Performance Studio is responsible for leading advanced and production ...
... functional character of every vehicle and experience we create. Within this organization, the ... The Lead Creative Designer - Performance Studio is responsible for leading advanced and production ...
... functional character of every vehicle and experience we create. Within this organization, the ... The Lead Creative Designer - Performance Studio is responsible for leading advanced and production ...
This role focuses on the creation of innovative wheel designs that reinforce GM's brand character (Cadillac, Chevrolet, Buick, and GMC/Hummer) and support the proportion, stance, and performance of ...
This role focuses on the creation of innovative wheel designs that reinforce GM's brand character (Cadillac, Chevrolet, Buick, and GMC/Hummer) and support the proportion, stance, and performance of ...
This role focuses on the creation of innovative wheel designs that reinforce GM's brand character (Cadillac, Chevrolet, Buick, and GMC/Hummer) and support the proportion, stance, and performance of ...
This role focuses on the creation of innovative wheel designs that reinforce GM's brand character (Cadillac, Chevrolet, Buick, and GMC/Hummer) and support the proportion, stance, and performance of ...
This role focuses on the creation of innovative wheel designs that reinforce GM's brand character (Cadillac, Chevrolet, Buick, and GMC/Hummer) and support the proportion, stance, and performance of ...
This role focuses on the creation of innovative wheel designs that reinforce GM's brand character (Cadillac, Chevrolet, Buick, and GMC/Hummer) and support the proportion, stance, and performance of ...
Entry-Level Wheel Designer
Warren, MI · On-site
This role focuses on the creation of innovative wheel designs that reinforce GM's brand character (Cadillac, Chevrolet, Buick, and GMC/Hummer) and support the proportion, stance, and performance of ...
Entry-Level Wheel Designer
Warren, MI · On-site
This role focuses on the creation of innovative wheel designs that reinforce GM's brand character (Cadillac, Chevrolet, Buick, and GMC/Hummer) and support the proportion, stance, and performance of ...
... character of every vehicle and experience we create. Within Global Design, the General Motors ... As a Creative Designer - Performance Studio, you will contribute to both advanced and production ...
... character of every vehicle and experience we create. Within Global Design, the General Motors ... As a Creative Designer - Performance Studio, you will contribute to both advanced and production ...
This role focuses on the creation of innovative wheel designs that reinforce GM's brand character (Cadillac, Chevrolet, Buick, and GMC/Hummer) and support the proportion, stance, and performance of ...
This role focuses on the creation of innovative wheel designs that reinforce GM's brand character (Cadillac, Chevrolet, Buick, and GMC/Hummer) and support the proportion, stance, and performance of ...
... character of every vehicle and experience we create. Within Global Design, the General Motors ... As a Creative Designer - Performance Studio, you will contribute to both advanced and production ...
... character of every vehicle and experience we create. Within Global Design, the General Motors ... As a Creative Designer - Performance Studio, you will contribute to both advanced and production ...
... functional character of every vehicle and experience we create. Within this organization, the ... The Lead Creative Designer - Performance Studio is responsible for leading advanced and production ...
... functional character of every vehicle and experience we create. Within this organization, the ... The Lead Creative Designer - Performance Studio is responsible for leading advanced and production ...
... functional character of every vehicle and experience we create. Within this organization, the ... The Lead Creative Designer - Performance Studio is responsible for leading advanced and production ...
... functional character of every vehicle and experience we create. Within this organization, the ... The Lead Creative Designer - Performance Studio is responsible for leading advanced and production ...
The designer will translate each brand's character into compelling visual assets that strengthen recognition, support consistency across the portfolio, and enhance the customer's emotional connection ...
The designer will translate each brand's character into compelling visual assets that strengthen recognition, support consistency across the portfolio, and enhance the customer's emotional connection ...
The designer will translate each brand's character into compelling visual assets that strengthen recognition, support consistency across the portfolio, and enhance the customer's emotional connection ...
The designer will translate each brand's character into compelling visual assets that strengthen recognition, support consistency across the portfolio, and enhance the customer's emotional connection ...
The designer will translate each brand's character into compelling visual assets that strengthen recognition, support consistency across the portfolio, and enhance the customer's emotional connection ...
The designer will translate each brand's character into compelling visual assets that strengthen recognition, support consistency across the portfolio, and enhance the customer's emotional connection ...
Character Designer information
See Michigan salary details
$18.94 is the 25th percentile. Wages below this are outliers.
$16.76 - $18.99
26% of jobs
$18.99 - $21.22
0% of jobs
$21.22 - $23.45
0% of jobs
$23.45 - $25.68
7% of jobs
The median wage is $26.95 / hr.
$25.68 - $27.90
30% of jobs
$29.41 is the 75th percentile. Wages above this are outliers.
$27.90 - $30.13
18% of jobs
$30.13 - $32.36
2% of jobs
$32.36 - $34.59
4% of jobs
$34.59 - $36.82
4% of jobs
$36.82 - $39.05
4% of jobs
$39.05 - $41.27
4% of jobs
$16
$27
$41
How much do character designer jobs pay per hour?
What are some common challenges character designers face when collaborating with other departments during production?
What is a character designer?
What is the difference between Character Designer vs Character Artist?
| Aspect | Character Designer | Character Artist |
|---|---|---|
| Primary Focus | Creating original character concepts, designs, and visual styles | Rendering and illustrating detailed character artwork based on designs |
| Skills & Tools | Concept art, illustration, creativity, design software (Photoshop, Illustrator) | Digital painting, rendering, shading, software skills (Photoshop, Painter) |
| Work Environment | Game studios, animation, film, advertising | Game studios, animation, film, freelance projects |
While both roles involve working with characters, a Character Designer focuses on creating original character concepts and visual styles, whereas a Character Artist specializes in bringing those designs to life through detailed illustrations and rendering. Understanding these distinctions helps clarify career paths and job expectations in the industry.
What does a character designer do?
As a character designer, you create the look and animation of a cartoon character in a film, TV show, or video game. Your responsibilities are to develop physical features, design costumes and clothes, pose characters, and collaborate with team members from concept to production. Your duties include working with mouth charts, expression sheets, shadow and color indications, and marketing artwork. You sketch, draw, illustrate, and animate by hand and through computer software. You also work with different drafts and copies and maintain artwork storage. To be successful in this field, you must be able to balance creativity with the needs and requirements of the project.
How to work on character design?
How to get a job as a character designer?
What are the key skills and qualifications needed to thrive as a character designer, and why are they important?
What qualifications do I need to be a character designer?

Full-time
Posted 12 days ago
General Motors rating
8.2
General Motors
Based on 306 frontline employees who took The Breakroom Quiz
7.4
Automakers average
Based on 6,272 frontline employees who took The Breakroom Quiz
Job description
Job Description
The Role
Our Design organization plays a critical role in realizing GM's vision by shaping the emotional and functional character of every vehicle and experience we create. Within this organization, the General Motors Performance Studio is at the forefront of expressive, driver-focused performance design that elevates our iconic nameplates and future products.
The Lead Creative Designer - Performance Studio is responsible for leading advanced and production exterior performance design for GM performance vehicles and programs. This role focuses on performance-oriented products, including aero packages, exterior graphics, appearance packages, and motorsport opportunities.
The ideal candidate is a highly creative, hands-on exterior designer with a deep understanding of performance vehicle proportion, brand character, aerodynamics, and motorsports-inspired aesthetics, combined with the leadership skills to guide a team of designers and cross-functional partners.
What You'll Do
Lead the creative development of exterior performance design concepts for new and existing GM performance vehicles, programs, and accessories, from early ideation through production implementation.
Define and communicate a compelling performance design vision that aligns with each brand's DNA and GM's overall design strategy.
Generate high-quality sketches, renderings, and digital models that explore proportion, surface development, graphics, and aero elements with a strong sense of emotion, stance, and performance authenticity.
Direct, mentor, and inspire a small team of creative designers, fostering a culture of innovation, collaboration, and excellence in craft.
Partner closely with Studio leadership, Clay and Digital Sculpting, Engineering, Aerodynamics, Performance Engineering, Marketing, and Program Management to balance design intent with feasibility, performance targets, cost, and timing.
Champion brand-appropriate performance graphics, color-breaks, and visual signatures that reinforce vehicle identity on both road and track, leveraging GM's digital design workflows (including VR reviews and advanced visualization) to refine quality and accelerate decision-making.
Monitor industry, motorsports, and cultural trends related to performance, customization, and enthusiast communities and advocate for the customer and enthusiast perspective in all design decisions.
Your Skills & Abilities (Required Qualifications)
Bachelor'sdegreeinTransportationDesign,IndustrialDesign,orrelatedfieldfromanaccreditedinstitution.
7+yearsofprofessionalautomotiveexteriordesignexperiencewithastrongportfolioofperformance-orientedandadvanced/productionprograms.
Provenexperienceleadingdesignthemesorsub-programsfromconceptthroughproductioninclosepartnershipwithclay/digitalsculptingandengineering.
Expertsketchingandvisualizationabilities(traditionalanddigital)plusproficiencyinkeydesign/visualizationtools(e.g.,AdobeCreativeSuite,Alias,Blender,VREDorsimilar).
Deepunderstandingofproportion,surfacing,aeroprinciples,andperformancedesignlanguage,withstrongcommunication,collaboration,mentoringskills,andabilitytoworkon-siteinWarren,MI.
What Will Give You A Competitive Edge (Preferred Qualifications)
Experience working specifically on performance or motorsports programs (road cars, track cars, racing programs, or aftermarket performance products).
Prior experience in a lead, principal, or equivalent senior designer capacity within an OEM or advanced design studio.
Familiarity with GM brands and performance heritage and enthusiasm for the performance and enthusiast space.
Experience with VR-based design reviews, real-time visualization, and/or innovative digital design workflows.
Strong storytelling skills, including the ability to connect design solutions to brand strategy, customer insights, and business objectives.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Working at General Motors
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About General Motors
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General Motors is a company with global scale and capabilities, headquartered in Detroit, Michigan, with employees around the world. The company employs over 165,000 people, serves six continents, operates across 22 time zones, and has a diverse workforce speaking 75 languages1. GM’s vision is to drive the world forward by pioneering innovations that move and connect people to what matters. The company is working towards an all-electric future with its new Ultium Platform and is pushing transportation options beyond our wildest imaginations with autonomous vehicles. GM is also committed to becoming the most inclusive company in the world.
Industry
Transportation equipment manufacturing
Company size
10,000+ Employees
Headquarters location
Detroit, MI, US
Year founded
1908