The Integrated Marketing Program Manager leads the planning, execution, and optimization of multi-channel marketing campaigns that elevate brand visibility, generate pipeline, and support product and ...
The Integrated Marketing Program Manager leads the planning, execution, and optimization of multi-channel marketing campaigns that elevate brand visibility, generate pipeline, and support product and ...
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Channel Marketing Program Manager information
See Leander, TX salary details
$53.9K is the 25th percentile. Wages below this are outliers.
$50.6K - $57.1K
49% of jobs
The median wage is $57.9K / yr.
$57.1K - $63.6K
4% of jobs
$63.6K - $70.1K
0% of jobs
$70.1K - $76.5K
0% of jobs
$76.5K - $83K
0% of jobs
$83K - $89.5K
0% of jobs
$89.5K - $95.9K
0% of jobs
$95.9K - $102.4K
0% of jobs
$102.4K - $108.9K
11% of jobs
$112.8K is the 75th percentile. Wages above this are outliers.
$108.9K - $115.4K
16% of jobs
$115.4K - $121.8K
19% of jobs
$50.6K
$84.6K
$121.8K
How much do channel marketing program manager jobs pay per year?
What does a channel marketing program manager do?
What are the key skills and qualifications needed to thrive as a channel marketing program manager?
How does a channel marketing program manager typically collaborate with sales and partner teams to drive results?
What cities near Leander, TX are hiring for Channel Marketing Program Manager jobs?
Cities near Leander, TX with the most Channel Marketing Program Manager job openings:
Integrated Marketing Program Manager
Austin, TX • On-site
Full-time
Re-posted 14 days ago
Job description
The Integrated Marketing Program Manager leads the planning, execution, and optimization of multi-channel marketing campaigns that elevate brand visibility, generate pipeline, and support product and segment growth. This role drives campaign strategy across digital, social, events, PR, and partner channels, ensuring cohesive storytelling and measurable impact. The ideal candidate is a cross-functional leader who can translate business objectives into integrated marketing programs that deliver results.
Key Responsibilities
Campaign Strategy, Planning & Execution
- Develop and manage integrated marketing campaigns supporting new product launches, emerging customer segments, and brand initiatives.
- Own campaign planning, product launch briefs, timelines, and cross-channel go-to-market plans.
- Collaborate closely with segment/product marketing, sales, creative, digital, internal communications, and external agencies to drive alignment and execution.
Content, Creative & Multimedia Development
- Oversee creation of web content (e.g., landing pages, product pages, blog posts) aligned with campaign goals and segment/product/marketing.
- Drive increased use of multimedia-especially video-to enhance storytelling and customer education.
- Support thought leadership and PR initiatives, including bylines, media angles/pitches, and content for new market segments.
Partnerships & Brand Presence
- Lead joint marketing initiatives with customers, partners, and distributors, ensuring alignment with partner programs and co-marketing goals.
- Support distributor marketing programs with targeted campaigns, co-branded assets, tradeshow collaboration, and enablement materials.
- Coordinate with cross-functional teams and external vendors to ensure alignment on strategy, messaging, and deliverables.
Demand Generation & Pipeline Contribution
- Plan and execute demand generation campaigns across paid media, email, social, and partner channels.
- Work closely with digital and analytics teams to monitor performance, optimize campaigns, and maximize ROI.
- Define KPIs, track results, and provide insights and recommendations to stakeholders.
Sales Enablement & Internal Alignment
- Develop sales enablement materials including slides, customer case studies, and other collateral to support sales with customer-facing activities.
- Partner with Product Marketing and Sales to ensure seamless handoff of leads generated and alignment on messaging, targets, and campaign follow-up.
- Collaborate with stakeholders to maintain consistent brand and sub-brand identity across all marketing touchpoints.
Qualifications
Required
- Bachelor's degree in marketing, Communications, Business, or related field.
- 6+ years of experience managing integrated marketing or multi-channel campaigns in high tech, preferably semiconductor.
- Proven experience executing campaigns that include digital, social, content creation, events, and partner marketing components.
- Strong project management skills and ability to manage multiple complex initiatives.
- Excellent written and verbal communication skills.
- Data-driven approach with experience analyzing campaign performance.
Preferred
- Experience with marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce).
- Background working in semiconductor or similar sectors.
Key Competencies
Key Competencies
- Strategic and creative thinker
- Cross-functional collaboration
- Strong organizational and project management capabilities
- Analytical, data-driven decision-maker
- Excellent communication and stakeholder management
- Brand and storytelling mindset
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
Export control restrictions based upon applicable laws and regulations would prohibit candidates who are nationals of certain embargoed countries from working in this position without Cirrus Logic first obtaining an export license. Candidates for this role must be able to access technical data without a requirement for an export license. We are unable to sponsor or obtain export licenses for this role.
Cirrus Logic strives to select the best qualified applicant for any opening. Different approaches, ideas and points of view are both valued and respected. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, national origin, age, protected veteran or disabled status, genetic information, or any other classification protected by applicable law.
About Cirrus Logic
Sourced by ZipRecruiter
Industry
Semiconductor and electronic component manufacturing
Company size
1,001 - 5,000 Employees
Headquarters location
Austin, TX, US
Year founded
1981