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Channel Marketing Program Manager Jobs in Wisconsin

Quovis, Inc.

Marketing Manager

Racine, WI · On-site

... programs the function needs to scale. The brand carries a premium, heritage-driven positioning ... Partner with marketing leadership to shape long-term brand and channel strategy, and evaluate new ...

Kohler Co.

Director - Marketing, Kallista

Kohler, WI

... channel management. This position directs and coordinates Global Kallista Marketing activities ... Oversee and grow Influencer program. * Manage the annual budgeting process and optimize marketing ...

Kohler Co.

Director - Marketing, Kallista

Kohler, WI

... channel management. This position directs and coordinates Global Kallista Marketing activities ... Oversee and grow Influencer program. * Manage the annual budgeting process and optimize marketing ...

KOHLER

Director - Marketing, Kallista

Kohler, WI

... channel management. This position directs and coordinates Global Kallista Marketing activities ... Oversee and grow Influencer program. * Manage the annual budgeting process and optimize marketing ...

Eaton

Division Channel Manager

Menomonee Falls, WI · On-site

$113K - $165K/yr

Develop and execute sales and marketing strategy and programs to Industrial Control channel ... Manage ICD's target market planning process including formation and execution of agreements. Sets ...

Elkay Manufacturing

Product Marketing Manager

Milwaukee, WI · On-site

$151K/yr

... management, channel marketing and sales, directly contributing to revenue growth targets. * Lead ... Matching Gift Program * Employee Stock Purchase Plan - purchase company stock at a discount!

ASPIRUS HEALTH

DIRECTOR - SYSTEM MARKETING

Wausau, WI · On-site

Proven success in developing and implementing omni-channel marketing plans. * Highly proficient in ... Wellness program for employees and their families. Our Mission : We heal people, promote health and ...

Hotels

Area Director of Marketing

Milwaukee, WI

... programs across digital, email, social media, public relations, and emerging marketing platforms. * Oversee customer database management, audience segmentation, monthly analytics and reporting ...

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All JobsChannel Marketing Program JobsChannel Marketing Program Manager JobsChannel Marketing Program Manager Jobs in Wisconsin

Channel Marketing Program Manager information

See Wisconsin salary details

$53.5K

$89.3K

$128.7K

How much do channel marketing program manager jobs pay per year?

As of Jul 29, 2026, the average yearly pay for channel marketing program manager in Wisconsin is $89,327.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,500.00 and $121,100.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Channel Marketing Program Manager, and why are they important?

To thrive as a Channel Marketing Program Manager, you need expertise in marketing strategy, partner relationship management, and project coordination, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and analytics tools is essential, alongside knowledge of channel sales processes. Strong communication, negotiation, and problem-solving skills help build successful partnerships and drive program adoption. These competencies are vital for effectively executing campaigns, optimizing partner engagement, and achieving business growth through indirect sales channels.

How does a Channel Marketing Program Manager typically collaborate with sales and partner teams to drive results?

As a Channel Marketing Program Manager, you’ll work closely with both internal sales teams and external channel partners to develop and execute joint marketing initiatives. This involves regular coordination meetings to align on goals, sharing insights about partner needs, and adapting campaigns to specific regions or partner segments. You’ll also support enablement by providing partners with marketing materials, training, and performance analytics. Effective communication and relationship-building skills are essential, as you'll be the bridge ensuring that marketing strategies translate into measurable sales outcomes.

What does a Channel Marketing Program Manager do?

A Channel Marketing Program Manager is responsible for developing and executing marketing programs that support a company's sales through third-party partners, such as distributors, resellers, or retailers. They collaborate with both internal teams and external channel partners to drive campaigns, increase product awareness, and boost sales performance. Their role often includes planning promotional activities, managing budgets, analyzing program effectiveness, and ensuring that marketing strategies align with overall business goals.
What cities in Wisconsin are hiring for Channel Marketing Program Manager jobs? Cities in Wisconsin with the most Channel Marketing Program Manager job openings:
Channel Marketing Program Manager jobs near you

Senior Director of Marketing

Festival Foods

De Pere, WI • On-site

Full-time

Re-posted 5 days ago

Festival Foods rating

6.4

Company rating: 6.4 out of 10

Based on 275 frontline employees who took The Breakroom Quiz

40th of 121 rated grocery stores

Job description

Location : Name
Green Bay Support Office
Position Type
Full-Time
Company Overview
ABOUT FESTIVAL FOODS:
We are a Wisconsin grocer that is committed to giving back to the communities it serves and providing guests with exceptional service and value. We operate +40 full-service supermarkets across the state of Wisconsin.
At Festival, people are at the top of our list. You'll see it in everything from our daily interactions to how we treat our guests - even in our extensive associate benefits and programs.
Job Summary
Job Title: Senior Director of Marketing
FLSA Status: Salary/Exempt
Reports To: Chief Merchant
This role is responsible for leading and evolving key marketing functions across the organization, including ecommerce, print media, digital, social media, loyalty, and mobile marketing, while translating enterprise strategy into actionable plans that drive growth, engagement, and brand differentiation.
External Job Description
ESSENTIAL DUTIES AND RESPONSBILITIES
  • Leads the development and execution of integrated, omni-channel marketing strategies aligned to enterprise goals and growth priorities
  • Partners with executive leadership to shape short- and long-term marketing priorities, providing insights and recommendations based on data, trends, and performance
  • Oversees day-to-day operations of core marketing functions, including print media, digital marketing, ecommerce, and customer engagement channels
  • Drives initiatives to improve ROI, optimize spend, and enhance marketing effectiveness across all channels
  • Ensures consistent brand positioning and localized relevance across all Festival Foods markets to increase sales and elevate the guest experience
  • Manages and optimizes the marketing budget, ensuring alignment to strategic priorities and measurable business outcomes
  • Leads, develops, and mentors a team of leaders; fosters a culture of accountability, innovation, and continuous improvement
  • Collaborates cross-functionally with Merchandising, Operations, IT, Finance, and Store Leadership to develop and execute marketing programs that support company-wide initiatives
  • Translates the Annual Operating Plan into clear marketing roadmaps with defined KPIs, timelines, and deliverables
  • Identifies, evaluates, and implements KPI's and best practices, tools, and technologies to improve marketing processes, capabilities, and efficiencies
  • Monitors local, regional, and national trends to inform strategy and ensure proactive responsiveness to market dynamics
  • Builds strong relationships across all levels of the organization to ensure alignment, visibility, and successful execution of marketing initiatives
  • Oversees associate development within the marketing function, including coaching, performance management, and succession planning
  • Represents Festival Foods at industry events, vendor partnerships, and relevant professional organizations
  • Performs other duties as assigned

QUALIFICATONS
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. The requirements below represent the knowledge, skill, and/or ability required.
  • 10+ years of progressive marketing experience, with at least 3-5 years in a senior leadership role managing teams and complex initiatives
  • Bachelor's degree required
  • Demonstrated alignment with Festival Foods' Mission, Values, and Boomerang Basics
  • Strong strategic thinking combined with hands-on execution capability
  • Proven experience managing multi-channel marketing programs including digital, ecommerce, loyalty, and print
  • Experience overseeing or partnering with in-house print operations preferred
  • Strong business and financial acumen, with experience managing budgets and driving measurable results
  • Excellent written and verbal communication skills, with the ability to influence and align cross-functional stakeholders
  • Demonstrated leadership capability in coaching, mentoring, and building high-performing teams
  • Knowledge of SEO, digital marketing tools, analytics, performance measurement frameworks, and martech stack
  • Track record of using data and insights to drive decision-making and continuous improvement
  • Ability to travel for store visits, industry conferences, and events as needed

PHYSICAL DEMANDS AND WORK ENVIRONMENT
The physical demands and work environment described are representative of those required to perform the essential functions of this job.
  • Sitting or standing at a computer up to 90% of the time
  • Bending, stretching, and occasional lifting of up to 20 lbs.
  • Professional presence required

WORK SCHEDULE
The Senior Director of Marketing is a full-time, salaried position.
Location : Address
1724 Lawrence Drive
Location : City
De Pere
Location : State/Province
WI
Location : Postal Code
54115

What Festival Foods employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Festival Foods logo

About Festival Foods

Sourced by ZipRecruiter

Festival Foods serves guests in 40 full-service, state-of-the-art supermarkets throughout Wisconsin. At Festival Foods, we're not simply selling groceries, we're on a mission! Every business decision we make is based on our "Boomerang Principle"--empowering our associates to make decisions and take actions that will "Bring the Customer Back". We are proud to be a family and employee-owned company.

Industry

Retail

Company size

5,001 - 10,000 Employees

Headquarters location

De Pere, WI, US

Year founded

1946

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