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Channel Marketing Program Manager Jobs in Minnesota

MultiTech

Channel Marketing Manager

Moundsview, MN · On-site

The Channel Marketing Manager will be responsible developing and executing marketing programs that increase partner engagement, strengthen partner relationships, and grow channel revenue. This role ...

multitech

Channel Marketing Manager

Moundsview, MN · On-site

The Channel Marketing Manager will be responsible developing and executing marketing programs that increase partner engagement, strengthen partner relationships, and grow channel revenue. This role ...

BC Forward

Marketing Specialist

Minneapolis, MN · Hybrid

$41/hr

Marketing Program Manager Location: Minneapolis, MN (Hybrid at the Plaza) or Horsham, PA (Hybrid at ... Coordinate required inputs across Strategy, Product, Analytics, Finance, and Channel teams.

BC Forward

Marketing Specialist

Minneapolis, MN · On-site

$58/hr

Marketing Program Manager Location: Minneapolis, MN (Hybrid at the Plaza) or Horsham, PA (Hybrid at ... Coordinate required inputs across Strategy, Product, Analytics, Finance, and Channel teams. Support ...

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All JobsChannel Marketing Program JobsChannel Marketing Program Manager JobsChannel Marketing Program Manager Jobs in Minnesota

Channel Marketing Program Manager information

See Minnesota salary details

$51.9K

$86.7K

$124.9K

How much do channel marketing program manager jobs pay per year?

As of Sep 14, 2026, the average yearly pay for channel marketing program manager in Minnesota is $86,677.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,800.00 and $117,500.00 per year, depending on experience, location, and employer.

What does a channel marketing program manager do?

A Channel Marketing Program Manager is responsible for developing and executing marketing programs that support a company's sales through third-party partners, such as distributors, resellers, or retailers. They collaborate with both internal teams and external channel partners to drive campaigns, increase product awareness, and boost sales performance. Their role often includes planning promotional activities, managing budgets, analyzing program effectiveness, and ensuring that marketing strategies align with overall business goals.

What are the key skills and qualifications needed to thrive as a channel marketing program manager?

To thrive as a Channel Marketing Program Manager, you need expertise in marketing strategy, partner relationship management, and project coordination, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and analytics tools is essential, alongside knowledge of channel sales processes. Strong communication, negotiation, and problem-solving skills help build successful partnerships and drive program adoption. These competencies are vital for effectively executing campaigns, optimizing partner engagement, and achieving business growth through indirect sales channels.

How does a channel marketing program manager typically collaborate with sales and partner teams to drive results?

As a Channel Marketing Program Manager, you’ll work closely with both internal sales teams and external channel partners to develop and execute joint marketing initiatives. This involves regular coordination meetings to align on goals, sharing insights about partner needs, and adapting campaigns to specific regions or partner segments. You’ll also support enablement by providing partners with marketing materials, training, and performance analytics. Effective communication and relationship-building skills are essential, as you'll be the bridge ensuring that marketing strategies translate into measurable sales outcomes.

What cities in Minnesota are hiring for Channel Marketing Program Manager jobs?

Cities in Minnesota with the most Channel Marketing Program Manager job openings:

Channel Marketing Program Manager jobs near you

Channel Marketing Manager

Moundsview, MN • On-site

MultiTech
Telecommunications • 201 - 500 employees
Learn more about MultiTechexternal

Other

Posted 11 days ago

Job description

The Channel Marketing Manager will be responsible developing and executing marketing programs that increase partner engagement, strengthen partner relationships, and grow channel revenue. This role serves as the primary liaison between our Sales Enablement/Marketing and Channel Sales teams, ensuring partners have the tools, campaigns, content, and support they need to successfully promote and sell MultiTech solutions. The ideal candidate is a strategic thinker with strong execution skills, experience in B2B technology marketing, and a proven track record of building successful partner marketing programs.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • Develop and execute channel marketing program aligned with go-to-market strategy and growth objectives.
  • Collaborate with Channel Sales, Sales Enablement/Marketing, to support channel growth strategy, including Distributors, System Integrators, Resellers, and Ecosystem Partners.
  • Create and manage marketing plans for strategic channel partners.
  • Plan and execute channel-focused demand generation campaigns, including digital, email, webinar, social, content, and event-based marketing programs.
  • Develop and manage marketing development fund (MDF) programs and co-marketing initiatives.
  • Measure MDF return-on-investment and optimize performance based on results.
  • Coordinate MultiTech participation in partner trade shows, conferences, webinars, and industry events.
  • Develop and adapt marketing assets, sales enablement materials, and co-branded content for channel partners.
  • Ensure partners have access to current messaging, positioning, product information, and campaign resources.
  • Manage partner communications, newsletters, and ongoing engagement programs.
  • Measure lead generation, pipeline contribution, partner engagement, campaign ROI, and channel-sourced revenue.
  • Deliver regular reporting and insights to marketing and sales leadership.
  • Other duties as assigned.
EDUCATION AND/OR EXPERIENCE:
  • Bachelor’s degree in Marketing or related field; Masters degree preferred.
  • 5-8+ years of relevant B2B channel sales and marketing experience required; experience in M2M/IoT industry ideal.
  • Documented success achieving demand generation targets.
  • Strong verbal, written, and interpersonal communication skills.
  • Service and results oriented with a strong desire to support customers.
  • Excellent organizational skills with the ability to multi-task, prioritize, and track many activities.
  • Ability to analyze data from various sources to track and maintain awareness of trends occurring in market.
  • Ability to work well under pressure and meet deadlines.
  • Ability to work well with others and independently.
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