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Channel Marketing Program Manager Jobs in Indiana

Allegion

Summer Intern - Channel Marketing, ResPro

Carmel, IN · On-site

$15 - $20/hr

This internship offers hands-on experience with marketing programs, collateral development, vendor coordination, and basic reporting. You'll work closely with channel marketing managers, sales teams ...

Avnan

Channel Partnerships Manager

Indianapolis, IN · On-site

WHY THIS ROLE, WHY NOW Falcon's channel program today is informal. We have loyal partners but no ... Partner enablement & co-marketing. Equip partners with the tools, spec support, and co-marketing ...

Avnan

Channel Partnerships Manager

Indianapolis, IN · On-site

WHY THIS ROLE, WHY NOW Falcon's channel program today is informal. We have loyal partners but no ... Partner enablement & co-marketing. Equip partners with the tools, spec support, and co-marketing ...

Avnan

Channel Partnerships Manager

Indianapolis, IN · On-site

WHY THIS ROLE, WHY NOW Falcon's channel program today is informal. We have loyal partners but no ... Partner enablement & co-marketing. Equip partners with the tools, spec support, and co-marketing ...

calumet

Marketing Manager

Indianapolis, IN · On-site

PURPOSE: The Marketing Manager supports growth objectives for the Performance Brands portfolio ... Oversee channel program budgets and timelines for flawless, on-budget execution * Other duties as ...

Acumera

Partner Marketing Specialist

Indianapolis, IN · On-site

... Manage the partner portal and MDF program * Keep the partner portal current with up-to-date sales ... ideally in channel marketing * Strong project management skills and comfort juggling multiple ...

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All JobsChannel Marketing Program JobsChannel Marketing Program Manager JobsChannel Marketing Program Manager Jobs in Indiana

Channel Marketing Program Manager information

See Indiana salary details

$50.4K

$84.2K

$121.3K

How much do channel marketing program manager jobs pay per year?

As of Sep 13, 2026, the average yearly pay for channel marketing program manager in Indiana is $84,213.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,200.00 and $114,200.00 per year, depending on experience, location, and employer.

What does a channel marketing program manager do?

A Channel Marketing Program Manager is responsible for developing and executing marketing programs that support a company's sales through third-party partners, such as distributors, resellers, or retailers. They collaborate with both internal teams and external channel partners to drive campaigns, increase product awareness, and boost sales performance. Their role often includes planning promotional activities, managing budgets, analyzing program effectiveness, and ensuring that marketing strategies align with overall business goals.

What are the key skills and qualifications needed to thrive as a channel marketing program manager?

To thrive as a Channel Marketing Program Manager, you need expertise in marketing strategy, partner relationship management, and project coordination, often supported by a degree in marketing or business. Familiarity with CRM systems, marketing automation platforms, and analytics tools is essential, alongside knowledge of channel sales processes. Strong communication, negotiation, and problem-solving skills help build successful partnerships and drive program adoption. These competencies are vital for effectively executing campaigns, optimizing partner engagement, and achieving business growth through indirect sales channels.

How does a channel marketing program manager typically collaborate with sales and partner teams to drive results?

As a Channel Marketing Program Manager, you’ll work closely with both internal sales teams and external channel partners to develop and execute joint marketing initiatives. This involves regular coordination meetings to align on goals, sharing insights about partner needs, and adapting campaigns to specific regions or partner segments. You’ll also support enablement by providing partners with marketing materials, training, and performance analytics. Effective communication and relationship-building skills are essential, as you'll be the bridge ensuring that marketing strategies translate into measurable sales outcomes.

What cities in Indiana are hiring for Channel Marketing Program Manager jobs?

Cities in Indiana with the most Channel Marketing Program Manager job openings:

Channel Marketing Program Manager jobs near you

Sr. Channel Marketing Mgr - Direct Accounts & MRO

Indianapolis, IN • On-site

Masco Corporation
Building Materials and Garden Equipment Dealers • 10K+ employees
Learn more about Masco Corporationexternal

Full-time

Retirement

Posted 19 days ago

Masco rating

7.7

Company rating: 7.7 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

Job description

At Delta Faucet, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence.
Your Role at Delta Faucet:
The Channel Marketing Manager is responsible for developing and executing integrated marketing strategies that drive profitable growth across key trade channels within for Direct Wholesale Accounts and MRO.
This role translates customer, market, and competitive insights into action by partnering closely with Sales, Product, Brand Marketing, Operations, Finance, and external customers. The Channel Marketing Manager anticipates market trends, identifies growth opportunities, develops compelling programs, and ensures effective execution across the customer journey.
This position goes beyond managing individual marketing tactics. It designs cohesive, results-driven strategies that strengthen brand relevance, accelerate product adoption, improve customer engagement, and deliver measurable commercial growth.
Key Accountabilities
B2B Trade Channel Strategy
  • Develop and implement comprehensive channel marketing strategies aligned with business objectives, brand priorities, and trade partner needs.

  • Identify and quantify growth opportunities by defining the size of the prize, priority audiences, customer personas, buying-decision drivers, and competitive dynamics.

  • Establish differentiated value propositions that strengthen the company's position with customers and key trade audiences.

  • Translate enterprise, brand, product and segment strategies into actionable channel plans and investment priorities.

Channel and Customer Expertise
  • Build and maintain deep knowledge of the assigned segment, channel, customers, and broader B2B marketing ecosystem.

  • Understand the needs, behaviors, and purchasing journeys of key trade audiences and decision-makers.

  • Use market research, customer feedback, field insights, and competitive intelligence to identify emerging needs and growth opportunities.

  • Develop channel-specific approaches that build awareness, generate demand, influence consideration, and support conversion.

  • Serve as a trusted internal resource on customer, channel, and competitive dynamics.

Go-to-Market Excellence
  • Develop and execute integrated, end-to-end marketing plans that support business priorities and customer objectives.

  • Lead channel activation for new product launches, promotions, merchandising programs, sales tools, digital content, events, and customer-facing collateral.

  • Partner with Sales and customer teams to ensure programs are relevant, executable, and effectively deployed in the market.

  • Establish clear objectives, timelines, responsibilities, and success measures for each initiative.

  • Manage the assigned marketing budget and oversee relationships with external agencies and other partners.

  • Ensure marketing investments are prioritized against the opportunities with the greatest potential business impact.

Product Portfolio Strategy
  • Provide Product Management and Brand Marketing partners with customer, market, and competitive insights that help shape the product roadmap.

  • Evaluate portfolio performance and identify assortment gaps, innovation opportunities, and areas for optimization.

  • Partner with cross-functional teams to maintain a relevant and differentiated product portfolio for the assigned channel or segment.

  • Support assortment, positioning, pricing, and launch recommendations with market and customer insights.

Cross-Functional Leadership
  • Serve as the primary channel marketing liaison across Sales, Brand Marketing, Product Management, Sales Enablement, Finance, regional stakeholders, and external customers.

  • Lead cross-functional teams in the development and activation of programs that support shared commercial objectives.

  • Align stakeholders around priorities, clarify roles and responsibilities, manage competing demands, and drive timely decisions.

  • Champion the Trade Channel Marketing strategy and ensure it is effectively represented in business, brand, and product planning.

  • Influence across the organization without relying solely on formal authority.

Trade Partner and Field Relationships
  • Build and maintain strong relationships with Trade Sales teams, key customers, industry audiences, and sales representative agency marketing teams.

  • Maintain a strong presence in the field to understand customer needs, market conditions, program execution, and competitive activity.

  • Partner with Sales to identify opportunities, resolve execution challenges, and improve the effectiveness of channel programs.

  • Incorporate field and customer feedback into future strategies, programs, and investment decisions.

Performance Measurement and Optimization
  • Define clear objectives, key performance indicators, and measurement plans for channel marketing strategies and programs.

  • Analyze sales, margin, volume, market share, customer performance, product mix, lead generation, and program effectiveness.

  • Distill complex market, customer, and segment data into clear insights and actionable recommendations.

  • Use performance data to guide investment decisions, optimize programs, and develop targeted improvement plans.

  • Communicate results, lessons learned, and recommended actions to senior leaders and cross-functional stakeholders.

Education and Experience
  • Bachelor's degree in Marketing, Business, Communications, or a related field required; MBA preferred.

  • Seven or more years of progressive experience in channel marketing, customer marketing, product marketing, brand management, account managemen, or a related commercial discipline.

  • Experience developing and executing B2B marketing strategies across complex distribution channels.

  • Demonstrated success leading integrated go-to-market programs and new product launches.

  • Experience working with sales teams, external customers, agencies, and cross-functional partners.

  • Experience in durable goods, building products, wholesale distribution, or the trade channel is preferred.

Knowledge, Skills, and Abilities
  • Strong strategic thinking with the ability to translate insights into actionable commercial plans.

  • Deep understanding of B2B customer journeys, channel dynamics, and buying-decision drivers.

  • Strong business and financial acumen, including experience evaluating sales, margin, volume, and return on marketing investment.

  • Demonstrated ability to synthesize data, identify meaningful insights, and make clear recommendations.

  • Strong project-management skills with the ability to manage multiple priorities and deliver results in a complex environment.

  • Excellent communication, presentation, collaboration, and stakeholder-management skills.

  • Ability to influence senior leaders and cross-functional partners and drive alignment without direct authority.

  • Strong customer orientation and willingness to spend time in the field with sales teams, customers, and trade partners.

  • Ability to balance long-term strategy with disciplined execution and attention to detail.

  • Proficiency with Microsoft Office and relevant marketing, analytics, and customer relationship management platforms.

Leadership Expectations
  • Thinks strategically while maintaining ownership for execution and results.

  • Uses customer and market insights to challenge assumptions and identify new opportunities.

  • Builds alignment across functions and encourages shared accountability for commercial outcomes.

  • Makes informed decisions, manages trade-offs, and focuses resources on the highest-value opportunities.

  • Demonstrates curiosity, adaptability, sound judgment, and a commitment to continuous improvement.

Travel
This position requires travel to customer locations, field markets, industry events, agency meetings, and company facilities as business needs dictate, usually 25%.
Why Join Us?
At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You'll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization.
Here are some of the benefits we offer for your personal and professional growth:
  • Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
  • Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
  • Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
  • Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.

Company: Delta Faucet Company
Full time
Hiring Range: $103,700.00 - $163,020.00 USD
Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.
Delta Faucet Company (the "Company") is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
Delta Faucet Company is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.
E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: English, Spanish

What Masco employees say

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About Masco

Sourced by ZipRecruiter

Our founder, Alex Manoogian, arrived in the United States in 1920 with $50 in his pocket and a relentless drive to make a better life for himself and his family. Decades later, that drive continues to permeate every aspect of our business. We believe in better living possibilities—for our homes, our environment and our community. Across our businesses and geographies, we seek out these possibilities to grow ourselves, enhance our consumers’ lives, create long-term value for our shareholders and improve the world around us. As a family of companies, we share a strong ethical culture and continuous improvement mindset driven by people and backed by an operating system designed to leverage our scale.

Industry

Building materials and garden equipment dealers

Company size

10,000+ Employees

Headquarters location

Livonia, MI, US

Year founded

1929

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