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Cetera Jobs in California (NOW HIRING)

At Cetera Planning Partners (CPP), a unique community within Cetera Holdings, we strive for continuous improvement and evolution towards excellence. To achieve this, we require the right individuals ...

At Cetera Planning Partners (CPP), a unique community within Cetera Holdings, we strive for continuous improvement and evolution towards excellence. To achieve this, we require the right individuals ...

Cetera is currently seeking a Senior Service Professional for our Service Experience team located in El Segundo, CA. This is a unique opportunity to join our team in providing operational support and ...

Cetera is currently seeking a Senior Service Professional for our Service Experience team located in El Segundo, CA. This is a unique opportunity to join our team in providing operational support and ...

Assume ownership of inquiries and requests; communicate with internal Cetera departments to ensure clients' expectations for timely service delivery are met. Educate clients on account services ...

Assume ownership of inquiries and requests; communicate with internal Cetera departments to ensure clients' expectations for timely service delivery are met. Educate clients on account services ...

Director, Partnerships

San Francisco, CA ยท Hybrid

$300K - $350K/yr

Lead CEO-adjacent conversations with Tier 1 targets - broker-dealers (LPL, Cetera, Raymond James), aggregators (Captrust, Mariner, Mercer, Hightower), and adjacent technology providers (CRMs ...

Lead CEO-adjacent conversations with Tier 1 targets - broker-dealers (LPL, Cetera, Raymond James), aggregators (Captrust, Mariner, Mercer, Hightower), and adjacent technology providers (CRMs ...

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Cetera information

See California salary details

$15

$26

$39

How much do cetera jobs pay per hour?

As of Aug 24, 2026, the average hourly pay for cetera in California is $26.63, according to ZipRecruiter salary data. Most workers in this role earn between $21.11 and $30.14 per hour, depending on experience, location, and employer.

What is Cetera?

Cetera is a network of independent broker-dealer firms providing financial advice, investment solutions, and support services to financial professionals and their clients. They offer resources for independent financial advisors, including technology platforms, compliance support, and product access. Cetera's goal is to help advisors serve their clients' wealth management needs and grow their practices.

What is a Cetera job?

A Cetera job typically refers to a position within Cetera Financial Group, a leading financial services firm providing independent financial advice and investment solutions. Roles at Cetera vary, including financial advisors, customer support, compliance officers, and technology professionals. Employees at Cetera help clients manage investments, retirement planning, and financial strategies. The company supports independent financial professionals with tools, research, and back-office support to enhance client service. Working at Cetera often involves collaboration, client interaction, and staying informed about financial regulations and industry trends.

What are the key skills and qualifications needed to thrive as a financial advisor at Cetera?

To thrive as a Financial Advisor at Cetera, you need a solid understanding of financial planning, investment strategies, and relevant securities licenses such as Series 7 and 66 or 65. Familiarity with financial planning software, CRM systems, and portfolio management tools is typically required. Strong interpersonal skills, ethical judgment, and effective communication help you build client trust and develop lasting relationships. These skills and qualities are crucial for providing sound financial advice, ensuring regulatory compliance, and supporting client financial goals.

What are some common challenges financial advisors at Cetera may encounter when building their client base?

Financial advisors at Cetera often face the challenge of establishing trust with new clients while adhering to regulatory requirements. Building a robust client base requires persistent networking, effective communication, and ongoing relationship management. Advisors must also stay up to date with evolving financial products and market trends to provide the best advice. Additionally, balancing administrative duties with client-facing activities can be demanding, especially for those new to the industry.

What is the difference between Cetera vs Financial Advisor?

AspectCeteraFinancial Advisor
CertificationsSeries 7, 66, or 63, CFP often preferredSeries 7, 66 or 63, CFP often required
Work EnvironmentFinancial services firms, brokerage platformsIndependent or firm-based, client-facing
Industry UsageBrokerage firms, financial networksFinancial planning, wealth management

While Cetera refers to a network of financial services firms providing brokerage and advisory services, a Financial Advisor is a professional who offers personalized financial planning and investment advice. Many Financial Advisors work within Cetera's network, but the roles differ: Cetera is a platform or employer, whereas a Financial Advisor is a professional role focused on client service and financial planning.

What is the hiring process for Cetera?

The hiring process for a Cetera financial advisor or employee typically involves submitting an online application, participating in initial interviews, and completing background checks. Candidates may also need to demonstrate relevant licenses or certifications and undergo training or assessments before final hiring decisions are made.

What cities in California are hiring for Cetera jobs?

Cities in California with the most Cetera job openings:

Infographic showing various Cetera job openings in California as of August 2026, with employment types broken down into 81% Full Time, 14% Part Time, and 5% Nights. Highlights an 100% In-person job distribution, with an average salary of $55,389 per year, or $26.6 per hour.

Senior Wealth Advisor - Hybrid

Cetera

Oakland, CA โ€ข Hybrid

$275K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 3 days ago


Job description

At Cetera Planning Partners (CPP), a unique community within Cetera Holdings, we strive for continuous improvement and evolution towards excellence. To achieve this, we require the right individuals who can support and ensure our success. We offer diverse business opportunities that are constantly evolving, providing meaningful prospects for growth to everyone. If you are proactive, adaptable to change, and thrive in a fast-paced and dynamic environment, the possibilities for advancement and success are limitless.

We are currently seeking to add a Senior Wealth Advisor position to our team located in Oakland, CA. A Senior Wealth Manager will have a minimum of 5 years' industry experience, establishing a track record of business development success and providing clients with comprehensive planning advice. Senior Wealth Managers are the face of the client relationship with a team built around them consisting of a client service, Tax, Legacy Wealth Strategies, Trading, CIO, and operational support.

What you will do:
ย  ย Source and acquire new clients to build business
ย  ย Use CPP generated leads, referral leads, and outbound calling leads to educate and convert into clients through the Wealth Accelerator Processย 
ย  ย Follow up with prospective clients, maximize relationships, create referrals and referral partnership
ย  ย Work with prospective clients and current clients to understand their goals, concerns and current financial information. Analyze information to create a long-range financial plan
ย  ย Develop and maintain a base of clients who value your input and guidance
ย  ย Work with clients to keep their financial plans current and aligned with their goals
ย  ย Maximize relationships, create referrals and keep SalesForce updated
ย  ย Research industry guidelines. Stay up to date with current events and market trends
ย  ย Comply with current policies and procedures for financial, investment, tax and insurance industry

What you will have:
ย  ย At least 5 years of Financial Services industry experience
ย  ย At least 3 years of experience as a planning-based Advisor
ย  ย FINRA Series 65 License or 7 and 66ย 
ย  ย Proficient in MS Office Suite and CRMs

What is nice to have:

ย  ย CFP designation is preferred

Compensation: Total annual target compensation of up to approximately $275,000 (includes base salary draw and variable target-based incentives if conditions are achieved, as determined under the Company's compensation plans). ย Actual earnings may be more or less than target and depend on individual performance, business conditions and plan terms.


#LI-Hybrid

About Us

What we give you in return:

Not many teams can say that they support people's dreams coming to life. We happen to do that every day. And as important as we know your career is, we recognize that there's a whole lot more to life. To ensure that our employees can make the most of their time outside of working hours, we offer a competitive salary and for full-time roles, a benefits package including:

  • Inclusive health, dental, vision, and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship.
  • Easy access to mental health benefits to meet our team members and their families where they are.
  • 20+ days of paid time off (PTO), paid holidays, and 2 paid wellness days to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities.
  • 401(k) savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years.
  • Paid parental leave to support all team members with birth, adoption, and fostering.
  • Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more.
  • Employee Assistance Program (EAP), LifeLock, Pet Insurance and more.
  • Paid caregiver leave to provide time away from work when caring for an ill or recovering family member.
  • Additional benefits such as an Employee Assistance Program (EAP), identity theft protection (LifeLock), pet insurance, and other voluntary benefits to provide extra peace of mind

About Cetera

Cetera Financial Group (Cetera) is a leading network of independent retail broker-dealers and registered investment advisers empowering the delivery of objective financial advice to individuals, families, and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is one of the largest independent financial advisor networks in the nation and a leading provider of retail services to the investment programs of banks and credit unions.

Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support, and innovative technology.

Cetera Financial Group (Cetera) is a network of independent retail firms, including those that are members of FINRA/SIPC: Cetera Advisors LLC; Cetera Wealth Services, LLC (formerly known as Cetera Advisor Networks); Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors); and Cetera Financial Specialists LLC. Entities registered as investment advisers with the Securities and Exchange Commission include Cetera Investment Management LLC and Cetera Investment Advisers LLC. Cetera's principal office is located at 655 W. Broadway, 11th Floor, San Diego, CA 92101. Avantax Planning Partners, Inc. is an SEC registered investment adviser within the Aretec Group, Inc. (dba Cetera Holdings, an affiliate of Cetera). All the referenced entities are under common ownership.

Cetera Financial Group is committed to providing an equal employment opportunity for all applicants and employees. For us, this is the only acceptable way to do business. Accordingly, all employment decisions at Cetera Financial Group, including those relating to hiring, promotion, transfers, benefits, compensation, and placement, will be made without regard to race, color, ancestry, national origin, citizenship, age, physical and/or mental disability, medical condition, pregnancy, genetic characteristics, religion, religious dress and/or grooming, gender, gender identity, gender expression, sexual orientation, marital status, U.S. military status, political affiliation, or any other class protected by state and/or federal law.

Agencies please note: this recruitment assignment is being managed directly by Cetera's Talent Acquisition team. We will reach out to our preferred agency partners in the rare instance we require additional talent options. Your respect for this process is appreciated.

Please review ourย Workforce Privacy Policyย for further details on what information we collect and the purposes for collection.