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Ontario, Canada

About the Role

We are seeking an Outside Technical Sales Representative to join our team. This role is responsible for driving sales of our underground inspection equipment across an established and high‑potential territory.

This individual will serve as a knowledgeable product ambassador and trusted solutions provider for our customers. You’ll work closely with contractors, municipalities, utilities, and inspection professionals to understand their needs and recommend the right technologies to support their operations.

What You’ll Do

• Daily travel required throughout assigned Territory to meet with customers, sell product, provide demonstrations
• Drive sales growth within the assigned territory by achieving and exceeding annual revenue targets.
• Develop, manage, and expand relationships with existing customers through regular account visits and technical support.
• Identify, prospect, and secure new business opportunities across the territory.
• Provide technical product expertise, consultations, and recommendations to support customer applications and requirements.
• Conduct product demonstrations, presentations, and hands-on training for customers and end users.
• Collaborate closely with Territory Sales Managers, Inside Sales, Service, and Parts teams to deliver exceptional customer support and solutions.
• Serve as the primary technical resource for customers, providing product updates, troubleshooting guidance, and application support.
• Represent the company at industry events, trade shows, and training programs to promote products and maintain industry knowledge.
• Prepare accurate sales forecasts, territory plans, and performance reports to support business objectives.
• Maintain detailed customer interactions, sales opportunities, and account activity within the CRM system in accordance with company processes.

Total Rewards

• Base salary range: $75,000.00 + Quarterly Bonus Opportunity = total target annual compensation >$100,000.00
• Group Benefits that are 100% paid for by the Company – inclusive of Health, Dental, Life, Disability and Travel coverage
• Paid Personal Days in addition to Vacation
• Employer Matching Retirement Savings Plan

Position Details

Location: The ideal candidate must reside within commuting distance to a Joe Johnson Equipment branch in Ontario

Status: Permanent

Schedule: Monday-Friday - occasional extended hours may be required based on operational needs.

Vacancy Type: New Opportunity

Travel Requirement: Frequent travel within assigned territory

What You Bring

• Strong technical aptitude with the ability to quickly learn, understand, and communicate complex products and solutions to customers.
• Proven success in technical sales, field service, product support, or a customer-facing technical role, with a strong understanding of the full sales cycle.
• Excellent relationship-building, communication, and customer service skills, with the ability to develop long-term partnerships and identify new business opportunities.
• Self-motivated, results-oriented professional who can work independently, manage a territory effectively, and achieve sales objectives.
• Proficiency with CRM systems, Microsoft Office, and technology-based solutions; experience with inspection camera software, PACP, LACP, and MACP is considered an asset.

Additional Requirements:

• Hold or be willing to obtain valid passport to allow for travel within North America as required
• Must have valid driver's license with a clean driving record
• Must be able to pass a pre-employment background check

Work Environment

• Primarily municipal customer environment including working on and near streets, highways, and other infrastructure related environments
• Will work with equipment that operates in sanitary and storm sewers
• Some office work

Who We Are

Joe Johnson Equipment (JJE) is a leading distributor of public works equipment across Canada and the U.S. We support municipalities and contractors with equipment such as vacuum trucks, refuse and recycling vehicles, street sweepers, and sewer inspection systems.

We are a proud subsidiary of Federal Signal Corporation.

Our Core Values: Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation, and Ambition

Apply Today

If you are seeking a rewarding career opportunity, we encourage you to apply with Joe Johnson Equipment. We are committed to fostering an inclusive, equitable, and accessible workplace and welcome applications from all qualified individuals.
Joe Johnson Equipment is committed to providing accommodations throughout the recruitment, selection, and employment process in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and applicable human rights legislation. Accommodations are available upon request at any stage of the hiring process.
We thank all applicants for their interest; however, only those selected for an interview will be contacted.
The responsibilities and qualifications outlined in this job description are not intended to be all-inclusive and may be amended from time to time to meet changing business requirements.