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$26K

$87.3K

$144.5K

How much do business development and marketing jobs pay per year?

As of Aug 8, 2026, the average yearly pay for business development and marketing in the United States is $87,251.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $109,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a business development and marketing professional?

To thrive as a Business Development and Marketing professional, you need strong analytical abilities, market research skills, and a background in business or marketing, often supported by a relevant degree. Familiarity with CRM platforms, marketing automation tools, and data analytics software is typically required. Exceptional communication, negotiation, and relationship-building skills help professionals stand out in this dynamic field. These competencies are crucial for identifying growth opportunities, building strategic partnerships, and driving business expansion in competitive markets.

What is the difference between Business Development And Marketing vs Sales Representative?

AspectBusiness Development And MarketingSales Representative
Primary FocusIdentifying growth opportunities, brand promotion, lead generationClosing sales, client interaction, product presentation
Required SkillsStrategic planning, marketing knowledge, communicationPersuasion, negotiation, product knowledge
Work EnvironmentMarketing campaigns, market research, networking eventsClient meetings, sales calls, product demos
Common CertificationsMarketing certifications, business development coursesSales certifications, product-specific training

Business Development And Marketing focuses on strategic growth, branding, and lead generation, while Sales Representatives concentrate on closing deals and direct client sales. Both roles are essential in the sales and marketing ecosystem but serve different functions within an organization.

How does a business development and marketing professional typically collaborate with sales and product teams?

Business Development and Marketing professionals work closely with both sales and product teams to align go-to-market strategies and ensure consistent messaging. They often gather customer feedback and market trends to inform product development and help sales teams understand target audiences and value propositions. Effective collaboration involves regular meetings, joint planning sessions, and shared goals to drive business growth and maintain a unified approach to market outreach.

What is business development and marketing?

Business development and marketing are two closely related fields focused on driving growth for a company. Business development involves identifying new business opportunities, building strategic partnerships, and expanding the company's market reach. Marketing, on the other hand, is the process of promoting products or services to attract and retain customers. Both roles require strong communication, analytical, and strategic planning skills to help an organization grow and succeed.
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What cities are hiring for Business Development And Marketing jobs? Cities with the most Business Development And Marketing job openings:
What are the most commonly searched types of Business Development And Marketing jobs? The most popular types of Business Development And Marketing jobs are:
What states have the most Business Development And Marketing jobs? States with the most job openings for Business Development And Marketing jobs include:
Business Development And Marketing jobs near you
Infographic showing various Business Development And Marketing job openings in the United States as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $87,251 per year, or $41.9 per hour.

Business Development/Marketing

Spectrum CMI Inc

Sacramento, CA • On-site

Full-time

Re-posted 14 days ago

Job description

Spectrum Construction Management & Inspections, Inc. (CMI)
Job Title: Business Development / Marketing
Location: Sacramento, CA 95834
Job Type: Full-Time


Position Summary

Spectrum CMI is seeking a motivated individual whose primary role is to generate new business. This role focuses on finding opportunities, building relationships, and helping the company win construction projects.


Responsibilities

  • Find and pursue new project opportunities
  • Reach out to contractors and potential clients for construction management & inspection services
  • Build relationships that lead to new work
  • Help with proposals when needed
  • Keep a list of leads and report progress


Requirements

  • Experience in construction, marketing, or business development
  • Ability to bring in new clients or projects
  • Strong communication and networking skills
  • Self-motivated and results-driven


Compensation

  • Pay based on experience