Overview
Responsible for leading business development and public relations activities that support market growth, strengthen community presence, and enhance the Company's reputation. Builds and maintains relationships with customers, prospects, centers of influence, and internal business partners to identify referral opportunities and expand market penetration.
Responsibilities
- Market Growth and Business Development-Expand the Company's market presence by identifying, cultivating, and pursuing new business opportunities with current and prospective customers.
- Community Presence and Brand Reputation-Represent the Company through active community involvement that strengthens public relations, promotes a positive image, and supports local market visibility.
- Referral Network Development-Build and maintain productive relationships with centers of influence, customers, prospects, and internal business partners to generate referrals and growth opportunities.
- Branch Sales and Marketing Support-Support branch marketing initiatives and sales objectives by promoting Company services and coordinating business development activities aligned with market needs.
Key Responsibilities
- Business Development and Market Expansion
- Actively pursue market penetration through business development activities with current and prospective customers.
- Identify and research new market opportunities related to geography, technology, products, and services.
- Public Relations and Community Engagement
- Maintain active community involvement to promote a positive Company image and support business development objectives.
- Represent the Company professionally in the community and strengthen relationships that enhance local visibility.
- Relationship and Referral Development
- Develop and maintain strong working relationships with centers of influence, customers, prospects, and internal business partners.
- Leverage professional networks to support referrals, client acquisition, and growth opportunities within the market.
- Branch Marketing and Sales Support
- Coordinate branch marketing activities for services as assigned.
- Support sales objectives by promoting Company products and services consistent with customer needs and market opportunities.
Key Success Factors
Customer Focus: Anticipates customer needs, integrates them into strategic planning, and builds partnerships to enhance the customer experience.
Relationship Building: Cultivates organization-wide relationships by connecting with peers, leaders, and stakeholders and leveraging influence and diverse perspectives to foster collaboration and shared success.
Communication: Fosters communication by engaging stakeholders with empathy and professionalism, adapting messaging to diverse perspectives, and coaching others to strengthen communication skills.
Influence: Influences strategically by aligning stakeholder interests, leveraging relationships, navigating organizational dynamics, and building support for business outcomes.
Planning & Results Orientation: Leads strategic planning by setting goals, managing resources and budgets, mitigating risks, and driving continuous improvement.
Qualifications
- Bachelor's degree in a related field required.
- Minimum of five years of experience in related banking, business development, sales, or customer relationship roles.
- Specialized banking education and training required.
- Thorough knowledge of key issues facing the banking industry, including market trends, customer needs, and competitive considerations.
- Demonstrated management and supervisory skills, including the ability to support staffing, training, customer service, and sales objectives.
- Proficient knowledge of business development activities and the assigned market.
- Strong interpersonal, communication, relationship-building, and sales skills.
- Knowledge of bank operating policies and procedures for deposit and lending products.
- Position will require active Nationwide Multistate Licensing System and Registry (NMLS) registration, or the ability to secure registration upon hire, and is contingent upon successful completion of a credit report review as part of the process.
Benefits
- Medical
- Dental
- Vision
- 401(k) Match
- Profit Sharing
- Paid Time Off
- 11 Holidays
- Tuition Reimbursement
- Free Parking throughout Tompkins Community Bank
- Employee Referrals
EEO Statement
Tompkins is committed to a policy of Equal Employment Opportunity ("EEO") with respect to all team members and applicants for employment and a work environment free from discrimination (including unlawful harassment) based on race, color, religion, sex, sexual orientation, transgender status, gender non-conformity, gender identity, gender expression, national origin, age, marital status, domestic violence victim status, disability, predisposing genetic characteristics, military or veteran status or status in any group protected by federal, state, or local law.
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Pay Range
USD $90,000.00 - USD $110,000.00 /Yr.
Bonus/Incentive Plan
Senior Incentive