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Marketing & Business Development Manager – Broward Mall FL

Marketing & Business Development Manager – Broward Mall

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draws on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company's own portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities, to management, marketing, and leasing, which allows it to control costs effectively and maintain the quality of its properties. This position is based in Plantation, FL, but our company operates nationally, particularly in large regional malls.

As the Marketing and Business Development Manager, you will lead the creation and execution of marketing initiatives to drive leasing, sales, and overall business growth for the retail center. You will develop and implement campaigns, analyze market trends, and support business development efforts while collaborating with internal teams, tenants, and external partners to ensure alignment with strategic goals. You will report to the General Manager with a dotted line to the AVP of Marketing and oversee the Marketing Coordinator, guiding campaign execution and business development activities.

Best-in-Class Benefits and Perks:

• Comprehensive health coverage: Medical, dental, and vision insurance provided
• Robust retirement planning: 401(k) plan available with employer matching
• Financial security: Life and disability insurance for added protection
• Flexible financial options: Health savings and flexible spending accounts offered
• Well-being and work-life balance: Paid time off and holidays

Plus, we work to maintain the best environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative atmosphere where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

To be successful, you should have:

• Bachelor’s degree in Marketing or related field, with 3–5 years of professional experience in marketing or retail/shopping center environments.
• Solid knowledge of marketing fundamentals, research, reporting, and social media management.
• Proficiency with PC, Microsoft Office Suite (Excel, Word, PowerPoint), and design tools such as Illustrator and Photoshop; ability to quickly learn new systems.
• Solid organizational, time management, multitasking, and delegation skills, with keen attention to detail.
• Excellent interpersonal, oral, and written communication skills, with flexibility to work evenings, weekends, and travel as needed.

Your responsibilities as the Marketing & Business Development Manager for Broward Mall will include: Provide Superior Client Service

• Collaborate with the property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales, and generating alternative revenue
• Ensure the properties’ annual marketing plan is directed at achieving the owner’s objectives; focused on leasing, sales, and revenue; utilizing the resources and tools available
• Monitor, control, and adjust, as appropriate, marketing budget and alternative revenue goals to meet year-end projections
• Work with Leasing and Ownership Team to ensure that leasing collateral, such as fact sheets, is current, complete, and accurate
• Responsible for the procurement and development of programs involving outside consultants such as public relations firms, advertising agencies, and other vendors
• Review monthly sales reports to have a thorough knowledge of retailer sales, track key retailers, and category trends

Leadership, Motivation, and Development

• Manage Marketing Coordinator to define, track, and achieve measurable goals established during budget strategy and strategic planning sessions
• Provide constructive feedback, regular coaching, and career development input throughout the year to help the Marketing Coordinator achieve performance objectives and develop their professional skills and capabilities

Marketing Strategy Implementation

• Have a thorough knowledge of the area market, including all competitive properties, area and customer demographics, and available media
• Effectively execute an advertising program and strategy to increase center foot traffic, tenant sales, and participation in the marketplace
• Coordinate special events and community relations programs to support the strategic plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales; monitor center perception and brand
• Develop a strategic public relations and media plan
• Coordinate ongoing research (online, Scarborough, Alteryx, Placer AI) to support marketing and leasing efforts

Advertising and Sales Promotions

• Strategically plans and executes center advertising and sales promotions
• Oversees media buys with various media outlets to determine placement and content
• Oversees reports/analytics for reviews of sales promotion programs
• Oversees MC who will write copy, proof materials, and distribute as necessary
• Works with MC to recruit merchants to participate in planned center programs
• Works with MC and oversees advertising and sales promotions of competitive centers, apprises management, and keeps files up to date
• Performs market studies to understand retail sales performance by category, as well as sales performance of competitive centers

Tenant and Community Relations

• Develops and cultivates relationships with store managers to maximize foot traffic, sales, and exposure
• Develops and implements opportunities for Tenant cross-promotions to improve sales
• Develops and maintains relationships with community groups

Communications

• In conjunction with the General Manager and senior company management, is the local center spokesperson for all public relations and directly interfaces with the media as necessary to further the objectives of the center and promotes the best interests of the company
• Uses the center’s campaign and branding guidelines and oversees all aspects of in-mall signage, including but not limited to center directories, duratrans, barricades, static sticker in-center sign programs, LED board content, exterior static billboards, with the assistance of MC
• Prepares Business Development section of AMR for ownership
• Oversees MC in all aspects of outreach to community partners in support of programs in place, including but not limited to hotel, office, school, and nonprofit programs
• Plans and works with MC to implement all center events
• Serves as primary contact for all event operations
• Coordinates events’ operations with MC participating departments & vendors
• Reviews event logistics and performance
• Researches and recommends appropriate events for center participation and sponsorship
• Conducts a timely post-event and/or post-promotion meeting review of the event/promotion to determine viability and changes/adjustments for the following year
• Leads the strategic vision of the center’s website and designs the same for optimization and a friendly user interface – both customer and tenant
• Monitors all digital (website, social, e-newsletter, SMS, text-to-concierge) analytics regularly, strategically increasing results and impact to the Center
• Collaboratively works with MC to program and implement all social media content that effectively promotes the center and its brand, retailers, and events, with a consistent voice and professional presentation consistent with a first-class shopping center
• Creates programs across digital platforms and leverages digital assets to increase awareness for the Center and its retailers
• Oversees and manages MC to schedule installation and de-installation of signs and merchandise in vacant storefronts as needed
• Oversees MC orders of visual display items, within budget guidelines
• Work with MC to coordinate preparation, installation, and takedown of center seasonal décor with Engineering and Maintenance, create a calendar of tasks, and monitor budgeted expenses
• Recommends and researches additions to and changes in seasonal décor
• Oversees, manages, and schedules installation and takedown of seasonal décor as needed

Business Development

• Source local, regional, and national clients for advertising and sponsorship opportunities
• Provide custom decks and renderings to potential clients
• Update research materials with the latest demographic information
• Coordinate all facets of the Business Development deliverables to the advertiser/sponsor and manage the successful implementation of the various activations in the common area by closely working with MC and the center team
• Develop and implement local and corporate sponsorship opportunities that will generate additional revenue for the property; document and track all sponsorship proposals and programs
• Additional duties as requested

Ready to take your career to the next level? Join us in making Broward Mall the go-to shopping, dining, and entertainment destination!

If you're passionate about creating memorable moments, optimizing efficiency, and thriving in a fast-paced, vibrant environment, this is the opportunity you've been waiting for! Please submit your resume and cover letter to MMccarren@pacificretail.com.

Please reference “Marketing & Business Development – Broward Mall” in the subject line.

We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.