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Brand Marketing Associate Jobs in Reston, VA (NOW HIRING)

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Brand Marketing Associate information

See Reston, VA salary details

$28.1K

$48.9K

$67.6K

How much do brand marketing associate jobs pay per year?

As of Aug 7, 2026, the average yearly pay for brand marketing associate in Reston, VA is $48,874.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,700.00 and $55,100.00 per year, depending on experience, location, and employer.

How does a brand marketing associate typically collaborate with other teams within an organization?

Brand Marketing Associates often work closely with cross-functional teams such as product development, sales, and digital marketing to ensure brand consistency and effective campaign execution. They may participate in brainstorming sessions, provide feedback on product positioning, and coordinate with designers and content creators to develop marketing materials. This role requires strong communication and project management skills to keep stakeholders aligned and meet deadlines. Regular collaboration with analytics teams is also common, as they help measure campaign performance and guide data-driven decisions.

What is the difference between Brand Marketing Associate vs Marketing Coordinator?

AspectBrand Marketing AssociateMarketing Coordinator
Primary FocusBrand development, brand messaging, brand strategyCampaign execution, event planning, marketing logistics
Skills & CertificationsBrand management, marketing principles, communication skillsProject management, organization, communication skills
Work EnvironmentMarketing departments, advertising agencies, corporate settingsMarketing teams, event venues, advertising agencies

Both roles often require similar marketing knowledge and communication skills, but the Brand Marketing Associate focuses on building and maintaining brand identity, while the Marketing Coordinator handles the execution of marketing campaigns and events. Understanding these differences helps in choosing the right career path or job search focus.

What are the key skills and qualifications needed to thrive as a brand marketing associate, and why are they important?

To thrive as a Brand Marketing Associate, you need a solid understanding of marketing principles, brand strategy, and market research, often supported by a bachelor’s degree in marketing or a related field. Familiarity with tools such as Google Analytics, Adobe Creative Suite, and CRM platforms is typically required. Strong communication, creativity, and project management skills help you stand out in this role. These competencies are crucial for executing impactful campaigns, ensuring brand consistency, and effectively engaging target audiences.

What is a brand marketing associate?

Brand Marketing Associates are professionals who support the development and execution of marketing strategies to promote a company's brand and products. They assist with market research, analyze consumer trends, coordinate marketing campaigns, and work closely with other marketing team members to ensure consistent brand messaging. Their role is crucial in increasing brand awareness, engaging target audiences, and driving business growth. Brand Marketing Associates often collaborate with creative, digital, and sales teams to deliver effective marketing initiatives.
What are the most commonly searched types of Brand Marketing jobs in Reston, VA? The most popular types of Brand Marketing jobs in Reston, VA are:
What job categories do people searching Brand Marketing Associate jobs in Reston, VA look for? The top searched job categories for Brand Marketing Associate jobs in Reston, VA are:
What cities near Reston, VA are hiring for Brand Marketing Associate jobs? Cities near Reston, VA with the most Brand Marketing Associate job openings:
Brand Marketing Associate jobs near you
Infographic showing various Brand Marketing Associate job openings in Reston, VA as of August 2026, with employment types broken down into 1% As Needed, 67% Full Time, 29% Part Time, 1% Temporary, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $48,874 per year, or $23.5 per hour.

Senior Associate - Card Direct Marketing (Hybrid)

Capital One

Mclean, VA • On-site

Full-time

Re-posted 26 days ago

Capital One rating

7.7

Company rating: 7.7 out of 10

Based on 146 frontline employees who took The Breakroom Quiz

93rd of 170 rated banks

Job description

Senior Associate - Card Direct Marketing (Hybrid)

Capital One, a Fortune Magazine "100 Best Companies to Work For," is seeking an innovative and data-driven Senior Marketing Associate for the Branded Card Acquisitions team to help support marketing efforts for our Upmarket consumer segment. This associate will play a critical role in our growth strategy, focused on acquiring new customers through Direct Mail marketing. This role requires a mix of channel marketing expertise, comprehensive knowledge of our product portfolio, and marketing analytics and optimization. You will be responsible for leading the strategy, creative development and execution of marketing campaigns while working closely with world-class creative agencies and cross-functional stakeholders. This highly visible role creates a powerful opportunity to take your leadership, marketing strategy, and technical skills to the next level.

Responsibilities:

  • Lead development and execution of ongoing mail acquisition campaigns and testing initiatives for the Upmarket segment

  • Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis (P&L owners), Creative, Operations/Production, Legal etc.

  • Collaborate with analyst teams to understand total business performance and build on analysis to identify new opportunities and adjust marketing/ testing strategies

  • Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact

  • Influence internal decision makers with formal recommendations and informal networking through excellent communication

  • Work proactively in an agile environment and identify when to work outside the process in whitespace

This Associate should bring:

  • An entrepreneurial spirit, initiative, leadership, creativity, balance of proactivity and reactivity, and a drive for results

  • Experience leading and managing creative processes, working with creative teams and agencies, and writing effective creative briefs

  • Ability to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work

  • Multi-Channel marketing and direct response experience, including direct mail and digital

  • A passion for leveraging data, metrics, and insights to drive results and learnings

  • A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing

  • Highly effective communication skills with outstanding writing, editing, and presentation abilities

  • Strong working knowledge of Google Suite (Sheets, Docs and Slides)

Basic Qualifications:

  • Bachelor's degree or military experience

  • At least 2 years of experience in multi-channel marketing with data-driven direct response, including direct mail

  • At least 2 years of experience in planning, execution, and analysis of marketing programs

  • At least 2 years of experience managing creative processes and working with creative teams

Preferred Qualifications:

  • Experience working with cross-functional teams in a matrixed environment

  • Experience in financial services marketing

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing


Richmond, VA: $87,700 - $100,100 for Sr. Associate, Marketing










Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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