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Brand Identity Designer Jobs in Racine, WI (NOW HIRING)

Weiman Products LLC

Sr. Associate Brand Manager

Gurnee, IL · On-site

$70K - $110K/yr

Please note this is not designed to cover or contain a comprehensive listing of activities, duties ... gender identity, national origin, age, disability, veteran status, or any other characteristic ...

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All JobsBrand Identity Designer JobsBrand Identity Designer Jobs in Racine, WI

Brand Identity Designer information

See Racine, WI salary details

$35.6K

$101.5K

$136.9K

How much do brand identity designer jobs pay per year?

As of Jul 14, 2026, the average yearly pay for brand identity designer in Racine, WI is $101,467.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,100.00 and $136,900.00 per year, depending on experience, location, and employer.

What does a Brand Identity Designer do?

A Brand Identity Designer creates the visual elements that represent a brand, including logos, typography, color schemes, and overall design aesthetics. They ensure consistency across all brand materials, helping to establish a strong and recognizable identity. Their work involves understanding a company's values, target audience, and market positioning to craft a cohesive brand image. Ultimately, they play a crucial role in shaping how a brand is perceived by customers and competitors.

What are the key skills and qualifications needed to thrive in the Brand Identity Designer position, and why are they important?

To thrive as a Brand Identity Designer, you need a strong background in graphic design, visual storytelling, and brand strategy, often supported by a degree in design or a related field. Proficiency with design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) and familiarity with branding guidelines are essential. Strong communication, creativity, and collaboration skills help designers effectively translate client visions into cohesive visual identities. These skills are crucial to crafting memorable brands that resonate in the marketplace while meeting client objectives.

What are the typical daily responsibilities of a Brand Identity Designer?

Brand Identity Designers usually spend their days developing and refining visual assets such as logos, color palettes, and typography for brands, as well as ensuring consistency across all brand touchpoints. They often collaborate closely with marketing, product, and strategy teams to align visual elements with a company's brand message and goals. Additionally, they present concepts to clients or stakeholders and iterate based on feedback. The role involves balancing creative tasks with project management, client communication, and staying updated on design trends.

What job categories do people searching Brand Identity Designer jobs in Racine, WI look for? The top searched job categories for Brand Identity Designer jobs in Racine, WI are:
What cities near Racine, WI are hiring for Brand Identity Designer jobs? Cities near Racine, WI with the most Brand Identity Designer job openings:
Brand Identity Designer jobs near you
Infographic showing various Brand Identity Designer job openings in Racine, WI as of July 2026, with employment types broken down into 84% Full Time, and 16% Part Time. Highlights an 85% In-person, 10% Hybrid, and 5% Remote job distribution, with an average salary of $101,467 per year, or $48.8 per hour.
Staff Industrial Designer-Milwaukee,Wisconsin

Staff Industrial Designer-Milwaukee,Wisconsin

MILWAUKEE TOOL

Big Bend, WI

$126K/yr

Full-time

Re-posted 4 days ago

Job description

Staff Industrial Designer
Job Description:
Position Overview: As a Staff Industrial Designer at Milwaukee Tool, you will help shape innovative products that solve real user needs and push our design language forward. This is an exciting mid-level role for a highly curious, hands-on designer with 3+ years of professional experience who thrives in fast-paced product development. You will explore form, function, aesthetics, and user interaction while transforming insights into compelling concepts and manufacturable solutions. Working with increasing autonomy and in close partnership with senior designers, engineering, marketing, and research teams, you will play a key role in bringing impactful, user-driven products to life. This position reports to the Lead Industrial Designer or ID Manager.
Key Responsibilities:
  • Concept Generation: Explore ideas through ideation, competitive assessments, and identification of unmet user needs.
  • Design Development: Create designs using paper and digital sketching, technical drawings, renderings, 2D illustrations, 3D CAD, and hand-built mock-ups and models. Consider manufacturing and cost parameters.
  • Visual Storytelling: Communicate design intent through visual storytelling to gain acceptance from the project team.
  • Innovation: Be very curious and seek to understand and inject innovation into all programs and tasks.
  • Form Development: Demonstrate a strong understanding of form development and the ability to create designs without predecessors.
  • Collaboration: Participate in brainstorming and concept generation events. Collaborate with cross-functional teams, primarily marketing and engineering, to deliver designs based on established criteria. Attend weekly meetings, teleconferences, and lead design reviews with process partners and design peers.
  • Documentation: Create necessary documentation to convey design solutions to management or cross-functional partners through renderings, models, mechanical drawings, and written reports. Present designs for milestone approval to marketing and engineering leadership.
  • Ergonomics and Usability: Evaluate and apply fundamentals of ergonomics and usability to product solutions.
  • Research Participation: Participate in internal research downloads, review research reports, and engage in hands-on project activities. Regularly participate in observational job site visits to understand user requirements. Collaborate with Design Research and Product Management teams to analyze and shape observations into valuable insights.
  • Construction, Materials & VBL Guidelines: Propose construction, mechanisms, color, materials, surface finish, and manufacturing processes in cooperation with other business functions involved in new product development. Ensure designs comply with Milwaukee visual brand language (VBL) guidelines.
  • Manufacturing Integration: Partner closely with engineering and suppliers to ensure design intent is maintained through manufacturing. Develop solutions optimized for injection molding, assembly processes, and scalable production while balancing cost, quality, and performance.
  • Trend Monitoring: Continually monitor design trends involving form, materials, technology, etc..
  • Project Management: Work on several projects concurrently and respond quickly to accelerated changes in project directions.

Qualifications:
  • Minimum of 3 years of professional design experience.
  • Strong understanding of form development and the ability to innovate.
  • Proficiency in paper and digital sketching, technical drawings, renderings, 2D illustrations, 3D CAD, and model making.
  • Excellent communication skills for presentations, visual storytelling, and working with global partners.
  • Ability to work on multiple projects concurrently and adapt to changes quickly.
  • Knowledge of ergonomics, usability, and manufacturing processes.
  • Familiarity with Milwaukee visual brand language (VBL) guidelines is a plus.

This role offers an exciting opportunity to contribute to innovative product designs and collaborate with a dynamic team. If you are passionate about industrial design and eager to make an impact, we encourage you to apply!
Milwaukee Tool is an equal opportunity employer.

Apply