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Brand Identity Designer Jobs in Racine, WI (NOW HIRING)

Weiman Products LLC

Sr. Designer

Gurnee, IL · On-site

$86K - $95K/yr

The ideal candidate will be responsible for creating visually stunning and strategic designs that align with our brand identity and marketing objectives in the digital space. What You Will Do:

ULINE

Marketing Specialist - Private Label

Kenosha, WI · On-site

Serve as project manager for industrial packaging projects that uphold Uline's brand identity. * Collaborate with product managers, warehouse teams and designers to implement effective packaging ...

ULINE

Marketing Specialist - Private Label

Kenosha, WI · On-site

Serve as project manager for industrial packaging projects that uphold Uline's brand identity. * Collaborate with product managers, warehouse teams and designers to implement effective packaging ...

Staffmark Group

Senior Graphic Designer

Gurnee, IL · On-site

$61K - $84K/yr

This role will be responsible for bringing brand stories to life through innovative packaging ... identity, national origin, disability, or veteran status, or any other legally protected status.

MILWAUKEE TOOL

Staff Industrial Designer

Milwaukee, WI · On-site

$126K/yr

Explore ideas through ideation, competitive assessments, and identification of unmet user needs ... Ensure designs comply with Milwaukee visual brand language (VBL) guidelines. * Manufacturing ...

Milwaukee Tool

Staff Industrial Designer

Milwaukee, WI · On-site

$127K/yr

Explore ideas through ideation, competitive assessments, and identification of unmet user needs ... Ensure designs comply with Milwaukee visual brand language (VBL) guidelines. * Manufacturing ...

Milwaukee Tool

Staff Industrial Designer

Milwaukee, WI · On-site

$127K/yr

Explore ideas through ideation, competitive assessments, and identification of unmet user needs ... Ensure designs comply with Milwaukee visual brand language (VBL) guidelines. * Manufacturing ...

MILWAUKEE TOOL

Staff Industrial Designer

Milwaukee, WI

$127K/yr

Explore ideas through ideation, competitive assessments, and identification of unmet user needs ... Ensure designs comply with Milwaukee visual brand language (VBL) guidelines. * Manufacturing ...

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All JobsBrand Identity Designer JobsBrand Identity Designer Jobs in Racine, WI

Brand Identity Designer information

See Racine, WI salary details

$35.6K

$101.5K

$136.9K

How much do brand identity designer jobs pay per year?

As of Jul 13, 2026, the average yearly pay for brand identity designer in Racine, WI is $101,467.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,100.00 and $136,900.00 per year, depending on experience, location, and employer.

What does a Brand Identity Designer do?

A Brand Identity Designer creates the visual elements that represent a brand, including logos, typography, color schemes, and overall design aesthetics. They ensure consistency across all brand materials, helping to establish a strong and recognizable identity. Their work involves understanding a company's values, target audience, and market positioning to craft a cohesive brand image. Ultimately, they play a crucial role in shaping how a brand is perceived by customers and competitors.

What are the key skills and qualifications needed to thrive in the Brand Identity Designer position, and why are they important?

To thrive as a Brand Identity Designer, you need a strong background in graphic design, visual storytelling, and brand strategy, often supported by a degree in design or a related field. Proficiency with design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) and familiarity with branding guidelines are essential. Strong communication, creativity, and collaboration skills help designers effectively translate client visions into cohesive visual identities. These skills are crucial to crafting memorable brands that resonate in the marketplace while meeting client objectives.

What are the typical daily responsibilities of a Brand Identity Designer?

Brand Identity Designers usually spend their days developing and refining visual assets such as logos, color palettes, and typography for brands, as well as ensuring consistency across all brand touchpoints. They often collaborate closely with marketing, product, and strategy teams to align visual elements with a company's brand message and goals. Additionally, they present concepts to clients or stakeholders and iterate based on feedback. The role involves balancing creative tasks with project management, client communication, and staying updated on design trends.

What job categories do people searching Brand Identity Designer jobs in Racine, WI look for? The top searched job categories for Brand Identity Designer jobs in Racine, WI are:
What cities near Racine, WI are hiring for Brand Identity Designer jobs? Cities near Racine, WI with the most Brand Identity Designer job openings:
Brand Identity Designer jobs near you
Infographic showing various Brand Identity Designer job openings in Racine, WI as of July 2026, with employment types broken down into 84% Full Time, and 16% Part Time. Highlights an 85% In-person, 10% Hybrid, and 5% Remote job distribution, with an average salary of $101,467 per year, or $48.8 per hour.
Sr. Designer

Sr. Designer

Weiman Products LLC

Gurnee, IL • On-site

$86K - $95K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 2 days ago

Job description

Senior Designer

Hybrid- Gurnee, Illinois


Who We Are:

PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Wright’s, Stone Care International, Urnex, Five Star, 30Seconds, Harris, Mighty Mint, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike.

At PBB, we seek to hire employees who bring a level of engagement, drive, and performance that pushes business forward. We work together and are motivated by positive results, while continuously thriving in a scrappy environment. We believe our greatest assets are the talented and passionate employees who are motivated by our purposeful work. Our company may be 60 years old, but the real growth is just getting started.

The Role:

We are seeking a highly motivated Sr. Designer to join the HomeShine Studios team within PurposeBuilt Brands. HomeShine Studios is PBB’s internal creative agency that creates breakthrough communication for PBB’s portfolio of consumer and commercial brands. See our reel.


The ideal candidate will be responsible for creating visually stunning and strategic designs that align with our brand identity and marketing objectives in the digital space.
What You Will Do:.

  • Conceptualize, design and execute across a variety of campaigns and projects.
  • Displays keen attention-to-detail and upholds all work at the highest standards of quality.
  • Execute digital content including, but not limited to e-commerce graphics, display ads, email, social posts, websites, static and animated assets.
  • Develop storyboards for video content and animated graphics.
  • Collaborate with the marketing team to conceptualize designs that effectively communicate our brand message and product features.
  • Stay up-to-date with industry trends, tools, and technologies (including AI) to continuously improve the quality and impact of our motion graphics and video content.
  • Manage multiple projects simultaneously and meet deadlines while maintaining high standards of creativity and production quality.
  • Ensure brand consistency and adherence to brand guidelines across all deliverables.
  • Attend and support on live production shoots as required.


What You Will Bring:

  • 5-7 years of experience in art direction or design with bachelor's degree in graphic design, or a related field.
  • A dynamic creative portfolio showcasing a range of projects, including digital and social content examples.
  • Proven experience as a Designer, preferably in a consumer packaged goods or related industry.
  • Proficiency in industry-standard software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma and Sketch.
  • Knowledgeable of digital best practices and trends.
  • Excellent creative and storytelling abilities, with a keen eye for detail and design aesthetics.
  • Ability to work independently as well as collaboratively in a fast-paced environment.
  • Strong communication skills and the ability to present ideas and concepts effectively.
  • Wireframing experience is a plus.

Compensation Range:

$86,000-$95,000

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by job related skills, experience, location, and relevant education or training. Your recruiter can share more about the specifics for each salary range.


Benefits:

PBB offers a wide range of benefits because we understand no two employees are the same. We want our employees to feel empowered to set their day up for success, whether that's in the office or remote. (This role is primarily remote but requires occasionally working onsite to create packaging mockups and review proofs. Max 2 days/wk onsite.)

What We Offer:

Flexible work options (fully remote, hybrid, onsite)

Generous paid time off

Competitive salaries and bonus incentives

401K company match

Competitive medical, dental, & vision insurance

Pet insurance

Annual fitness stipend

Unmatched employee discount on all products

Summer Hours

LinkedIn learning membership


PurposeBuilt Brands is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.