Brand Book Designer Jobs (NOW HIRING)

About the Company

Baggallini is committed to evolving its brand during a pivotal period of transformation, focusing on impactful brand marketing assets and campaigns that elevate our presence across all consumer and partner touchpoints.

About the Role

As a member of the Brand Marketing team, the Graphic Designer will play a critical, hands-on role in executing Baggallini’s brand evolution. This role is focused on developing and executing brand-consistent creative content across both digital and print platforms.

Responsibilities

• Design and produce brand marketing assets across digital and print channels, including email, web, paid media, social, retail signage, presentations, and promotional materials.
• Translate campaign briefs and seasonal strategies into cohesive visual concepts and executable creative.
• Develop layouts, typography systems, and visual compositions that reinforce brand consistency and elevate creative standards.
• Ensure all creative assets are aligned with brand guidelines and meet quality expectations.
• Prepare production-ready files and manage revisions through final delivery.
• Maintain organized digital asset libraries and working files.
• Support development of seasonal and product launch campaigns from concept through execution.
• Assist in photoshoot planning, including mood boards, creative direction decks, styling references, and shot lists.
• Provide on-set or virtual creative support to ensure imagery aligns with brand standards and campaign objectives.
• Partner with external photographers, stylists, and vendors as needed.
• Review and select imagery, support retouching direction, and ensure final assets meet brand standards.
• Partner with the Art Director and Marketing Leadership to refine and evolve the brand book in alignment with updated strategy.
• Help define visual standards including typography, color usage, photography style, layout systems, and tone of voice alignment.
• Create clear, usable guidelines that support cross-functional consistency.
• Collaborate closely with Marketing, Merchandising, E-commerce, and Retail teams to support business objectives.
• Leverage AI-powered creative tools to enhance ideation, concept exploration, and production efficiency.
• Monitor industry trends, competitor activity, and emerging creative directions.
• Participate in brainstorming, feedback sessions, and continuous improvement initiatives.
• Travel for campaign execution, photoshoots, or vendor collaboration as required.
• Perform other duties as assigned to support the business and creative team.

Qualifications

• BS/BA or related 4-year design degree (emphasis in graphic/interactive design).
• 3–5 years of in-house or agency experience supporting retail or consumer brands; fashion or accessories experience preferred.
• Strong portfolio demonstrating experience in brand marketing, campaign development, and multi-channel creative execution across digital and print platforms.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
• Experience designing for both print and digital/interactive environments, with understanding of production best practices.
• Demonstrated ability to contribute to and apply brand guidelines; experience supporting brand book development or visual identity systems a plus.
• Experience supporting campaign development and photoshoots, including mood boards, shot lists, and creative direction support, preferred.
• Familiarity with generative AI tools (e.g., ChatGPT, Adobe Firefly, Photoshop AI features) and comfort integrating AI into creative workflows to enhance efficiency and ideation.
• Clean, modern design sensibility with strong conceptual thinking and problem-solving skills.
• Photography, retouching, and/or basic video editing capabilities a plus.
• Visual merchandising or retail environment design experience a plus.
• Proficiency in Microsoft Office Suite.
• Strong organizational skills with the ability to manage multiple projects, timelines, and shifting priorities.
• Excellent written, verbal, and presentation skills.
• Collaborative, service-oriented mindset with the ability to work effectively across cross-functional teams and with external partners.
• Self-motivated, detail-oriented, adaptable, and comfortable in a fast-paced, evolving environment.
• Alignment with RG Barry’s values of trust, ambition, inclusion, creativity, responsibility, and teamwork.

Required Skills

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
• Strong portfolio demonstrating experience in brand marketing, campaign development, and multi-channel creative execution across digital and print platforms.
• Experience designing for both print and digital/interactive environments.
• Strong organizational skills with the ability to manage multiple projects, timelines, and shifting priorities.
• Experience supporting brand book development or visual identity systems.
• Familiarity with generative AI tools (e.g., ChatGPT, Adobe Firefly, Photoshop AI features).
• Photography, retouching, and/or basic video editing capabilities.
• Visual merchandising or retail environment design experience.
  

Salary Information

The salary range for this position is $61,000-$85,000. This range is posted in good faith as an expected base amount the job will pay, and it may vary based on experience and location. Additionally, there is an opportunity for an annual bonus and merit increase based on performance.