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Boating Jobs in Alabama (NOW HIRING)

Our Marine organization is a trusted provider of innovative solutions for the worldwide boating and boat building industry, and we recently expanded our scope to lead the boating industry into an ...

The ideal candidate will be professional, personable, and have a passion for boating and customer service. As part of your responsibilities, you will also assist with detailing boats and serving as a ...

Our Marine organization is a trusted provider of innovative solutions for the worldwide boating and boat building industry, and we recently expanded our scope to lead the boating industry into an ...

Boat Delivery Specialist

Athens, AL · On-site

$50K - $60K/yr

The ideal candidate will be professional, personable, and have a passion for boating and customer service. As part of your responsibilities, you will also assist with detailing boats and serving as a ...

Boat Delivery Specialist

Athens, AL · On-site

$50K - $60K/yr

The ideal candidate will be professional, personable, and have a passion for boating and customer service. As part of your responsibilities, you will also assist with detailing boats and serving as a ...

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Boating information

See Alabama salary details

$6

$20

$54

How much do boating jobs pay per hour?

As of Sep 14, 2026, the average hourly pay for boating in Alabama is $20.82, according to ZipRecruiter salary data. Most workers in this role earn between $12.40 and $20.05 per hour, depending on experience, location, and employer.

What are boating jobs?

Boating jobs refer to a wide range of careers related to the operation, maintenance, and management of boats and watercraft. These can include positions such as boat captains, deckhands, marine mechanics, sailing instructors, and marina staff. Boating jobs may involve working on commercial vessels, recreational boats, or in support services such as boat sales and rentals. The nature of the work varies depending on the specific role, with some requiring specialized training or certifications. Many boating jobs offer opportunities to work outdoors and travel to different locations.

What are the key skills and qualifications needed to thrive as a boat captain, and why are they important?

To thrive as a Boat Captain, you need expertise in navigation, seamanship, maritime safety, and typically a captain's license from a recognized authority like the U.S. Coast Guard. Familiarity with GPS navigation systems, marine radios, radar, and relevant certifications such as CPR and first aid are commonly required. Leadership, situational awareness, and effective communication are vital soft skills for managing crew and ensuring passenger safety. These skills and qualifications are crucial to operate vessels safely, comply with regulations, and provide a secure experience on the water.

What are some common challenges faced by professionals working in the boating industry, and how can they be addressed?

Professionals in the boating industry often encounter challenges such as unpredictable weather conditions, maintenance issues, and ensuring passenger safety. Adapting to changing weather requires strong decision-making and up-to-date knowledge of weather forecasting tools. Regular maintenance checks and a proactive approach to repairs help minimize downtime and enhance vessel reliability. Additionally, ongoing training in safety procedures and communication ensures both crew and passengers remain safe during operations. Collaborating closely with team members and staying current with industry standards can also help address these challenges effectively.

What is the difference between Boating vs Marine Technician?

AspectBoatingMarine Technician
Required CredentialsBoating licenses, safety certificationsMarine certifications, technical training
Work EnvironmentOn water, marinas, boat dealershipsBoat repair shops, marinas, on-site
Industry UsageRecreational and commercial boatingMarine repair, maintenance, diagnostics

Boating primarily involves operating and enjoying boats, often requiring safety licenses and a focus on navigation. Marine Technicians specialize in repairing and maintaining boats, requiring technical certifications and working in repair facilities. While boating is about usage and recreation, marine technicians focus on technical service and repair within the marine industry.

What cities in Alabama are hiring for Boating jobs?

Cities in Alabama with the most Boating job openings:

Infographic showing various Boating job openings in Alabama as of September 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 100% In-person job distribution, with an average salary of $43,310 per year, or $20.8 per hour.

Sales Associate - Russell Marine Boating Outdoors

Hanceville, AL • On-site

$13.25 - $18/hr

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 26 days ago


Job description

Sales Associate – Russell Marine

Location: Russell Marine - Lake Martin / Alexander City / Smith Lake
Position Type: Full-Time
Department: Sales

Position Summary

As a Boat Salesman at Russell Marine, you will represent one of Alabama’s premier marine dealerships, helping customers choose the perfect boat for their lifestyle on the lake. You will guide buyers through the full sales process—from initial consultation and boat selection to financing and delivery—while upholding Russell Marine’s standard of exceptional customer service.

Key Responsibilities

  • Greet customers and build strong relationships while representing Russell Marine’s brand and values.
  • Assess customer needs to recommend appropriate boat models across leading brands such as Sea Ray, Nautique, GODFREY Pontoons, SPORTSMAN Center Consoles and more.
  • Conduct boat presentations, walkthroughs, and on-water demonstrations on Lake Martin or other Russell Marine locations.
  • Generate accurate price quotes, negotiate effectively, and close sales to meet monthly and annual goals.
  • Prepare and finalize paperwork including purchase agreements, financing, registration, and warranties.
  • Maintain knowledge of current and incoming inventory across Russell Marine’s various locations.
  • Collaborate with the service department to ensure seamless boat preparation, delivery, and after-sale support.
  • Participate in dealership events including demo days, boat shows, and promotional activities.
  • Maintain a professional appearance and ensure the showroom and lot are customer ready.
  • Stay current with boating trends, marine technology, and training opportunities offered by Russell Marine.

Qualifications

  • Previous experience in sales (marine, automotive, RV, or powersports preferred).
  • Strong customer service and communication skills with a genuine passion for boating and lake lifestyle.
  • Knowledge of boats, marine engines, and lake recreation—or willingness to be trained by Russell Marine.
  • Ability to work weekends and peak-season hours.
  • Valid driver’s license; boating certification (or ability to obtain one).
  • Self-motivated, goal-oriented, and comfortable working in a high-traffic dealership environment.

Skills amp; Competencies

  • Sales negotiation amp; closing skills
  • Customer relationship building
  • Product knowledge in marine brands
  • Ability to conduct sea trials amp; walkthroughs
  • High attention to detail amp; organization
  • CRM and basic computer proficiency

Compensation:

• Base Salary plus commission

• Health, Dental, Life Insurance

• 401K

• 2 weeks paid vacation

• Profit Sharing

About Russell Marine

Russell Marine is one of the largest and most respected marine dealerships in the Southeast, offering top boating brands, and premium service

centers, and multiple marinas

locations. As part of the Russell Lands family, the company provides customers with an exceptional boating experience on Lake Martin and beyond.