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Blog Post Writer Jobs in Pennsylvania (NOW HIRING)

AEG

Communications Coordinator Intern

Lititz, PA · On-site

Draft, edit, proofread and publish press releases and web articles/blog posts related to Lancaster ... Contribute written content for all away/road matches (can be done remotely). * Assist in press box ...

Troegs Brewing Company

Content Manager

Hershey, PA · On-site

... post assigned content on all of our channels in addition to providing daily positive, results ... writing captions, blog posts, signage and menu copy. * Photography and video editing. • Manage ...

Troegs Brewing Company

Content Manager

Hershey, PA

... post assigned content on all of our channels in addition to providing daily positive, results ... brewery, writing captions, blog posts, signage and menu copy. * Photography and video editing.

Troegs Brewing Company

Content Manager

Hershey, PA

... post assigned content on all of our channels in addition to providing daily positive, results ... brewery, writing captions, blog posts, signage and menu copy. * Photography and video editing.

Amphenol TCS

Marketing Manager- Power BU

Yocumtown, PA · On-site

... blog, social media, and email. * Create and manage impactful marketing assets such as technical ... Coordinate post-event communications and follow-up programs to capture leads and reinforce brand ...

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Blog Post Writer information

What are blog post writers?

Blog post writers are professionals who create written content for blogs, typically published on websites to inform, engage, or entertain readers. They research topics, craft original articles, and optimize content for search engines. Blog post writers may work freelance or as part of a marketing team, and they often tailor their writing style to suit the target audience and the goals of the website. Their work helps drive website traffic, build brand authority, and connect with readers online.

What are some common challenges Blog Post Writers face when creating content for diverse audiences?

Blog Post Writers often encounter the challenge of tailoring content to meet the interests, knowledge levels, and preferences of varied target audiences. This requires thorough research and adaptability in tone, style, and vocabulary to ensure the message is both engaging and accessible. Additionally, writers must stay updated on SEO trends and platform best practices to maximize content visibility. Effective collaboration with editors, subject matter experts, and marketing teams is also key to producing accurate and high-quality blog posts.

What are the key skills and qualifications needed to thrive as a Blog Post Writer, and why are they important?

To thrive as a Blog Post Writer, you need strong writing, editing, and research skills, often supported by a background in communications, journalism, or English. Familiarity with content management systems (like WordPress), SEO tools, and basic image editing software is typically required. Creativity, attention to detail, adaptability, and the ability to meet deadlines are standout soft skills in this role. These skills ensure the production of engaging, well-optimized content that attracts and retains readers while supporting organizational goals.
Blog Post Writer jobs near you
Social Media Manager, Brand & Campaigns

Social Media Manager, Brand & Campaigns

Advertising Specialty Institute

Trevose, PA

$70K - $85K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 11 days ago

Job description

ASI is the largest global provider of technology B2B services for the $27.7 billion promotional products industry (branding and marketing). With 25,000 clients in 53 countries, our mission is to inspire, inform, and empower our clients' success every step of the way.

ASI currently has a hybrid work model. This position requires in person attendance at our office on Tuesdays and Wednesdays.

ASI is seeking a Social Media Manager to own ASI's organic social media strategy and execution, ensuring social channels support brand alignment, brand elevation, and integrated campaign performance across marketing. This role requires a strong understanding of how organic and paid social work together, the ability to move quickly on timely posting, and a strategic mindset grounded in B2B marketing and industry relevance.

Reporting to the VP, Brand & Events Marketing, this individual will function as ASI's day-to-day organic social lead, responsible for strategy development, content planning, real-time execution, and light community engagement—while partnering closely with copy and design, paid media, brand, and events teams.

The salary range for this position is $70,000 - $85,000. Individual pay within the range will be based on role related experience, education, skills, and qualifications.

Responsibilities:

Strategy & Brand Alignment

  • Own and evolve ASI's organic social media strategy in support of brand positioning, thought leadership, and campaign priorities.
  • Ensure consistent brand voice, tone, and visual standards across all social platforms.
  • Translate high-level brand, marketing, and event strategies into effective organic social executions.

Organic + Paid Integration

  • Partner with paid media teams to ensure organic social complements paid strategy (messaging, timing, creative themes, audience insights).
  • Identify opportunities where organic content can inform paid social performance (and vice versa).
  • Support campaign amplification through coordinated organic publishing.

Content Planning & Execution

  • Build and manage a structured social media content plan and editorial calendar.
  • Write high-quality, platform-native copy for LinkedIn, Instagram, Facebook, and emerging channels as appropriate.
  • Execute on-the-fly posting tied to events, industry moments, news, and trends.
  • Give direction on creative production needs (graphics, short-form video, light video capture).

Community & Industry Engagement

  • Manage light, brand-appropriate community engagement (comments, replies, DMs).
  • Monitor relevant conversations in industry groups and professional communities.
  • Act as a brand steward in public-facing interactions.

Trend & Platform Leadership

  • Stay current on platform updates, algorithm changes, and social media trends—preferably within B2B marketing and/or the promotional products industry.
  • Proactively recommend new content formats, posting approaches, or platform opportunities.

Measurement & Optimization

  • Track organic social performance and engagement trends.
  • Provide actionable insights to improve content effectiveness and channel performance.
  • Optimize posting cadence, formats, and messaging based on performance data.

Qualifications:

  • Bachelor's degree in marketing, communications, or related field.
  • 3–6 years of experience in social media marketing, preferably B2B.
  • Strong understanding of how organic and paid social work together within a broader marketing ecosystem.
  • Excellent writing skills with demonstrated ability to write engaging, brand-aligned social copy.
  • Experience building and managing a social media content plan.
  • Comfortable operating with autonomy and shifting priorities.
  • Familiarity with industry-focused social media (professional audiences, thought leadership).
  • Comfortable with light on-camera or live content as needed (events, short videos).

ASI offers full-time employees a comprehensive benefits package including:

  • Medical, Dental, and Vision coverage, available on day one of employment.
  • Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
  • 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
  • Free Health and Wellness programs.
  • Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
  • Day one 401(k) with company match.
  • Paid holidays, floating days, and paid time off (PTO).
  • Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.

Take this opportunity to join our successful team! Apply today! EOE m/f/d/v. ASI is an equal opportunity employer, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Diversity makes us better. Check out ASI's Diversity and Inclusion Blog Posts.

Visit our company career web site at www.asicareers.com.