Help people discover careersย โย and change their lives through education.ย
U.S. Career Institute/Weston Distance Learningย has been a trusted leader in online education for more than 40 years, providing flexible,ย self-paced high school,ย career training certificates,ย and associate degree programs in healthcare, business, skilled trades, and others.ย ย ย
We'reย looking for a talentedย SEOย Content Writer,ย B2C,ย to join our growing marketing team.ย
Reporting to theย Brand Communications andย Content Manager, theย SEOย Content Writer, B2C,ย willย create engaging,ย high-quality,ย SEO-driven content that informs, inspires, and converts prospective studentsย and graduatesย while strengthening our brand across every stage of the customer journey.ย ย
Primary Responsibilities:ย
Write engaging, informative,ย SEO-optimizedย B2C blog content, addressing U.S. Career Instituteโs various career training and high school programs offered to prospective students, career changers, and adult learners.ย
Createย persuasiveย video scripts that appeal to prospective students for marketing, social media,ย website, and promotional use.ย
Develop compelling marketing copy for websites, landing pages, email campaigns, brochures, and other digital and print marketing materials.ย
Monitor content performance usingย analytics, audience insights, industry trends, internal and external feedback to improve engagement and effectiveness.ย ย
Qualificationsย
Experience writing forย B2Cย audiences in a variety of formats, includingย blog articles, reports/whitepapers, landing pages, video scripts, and more.ย
Benefitsย ย
Salary Range:ย $55,000 โย 68,000.ย Starting compensation may vary based on geographic location, work experience, and skills.ย
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