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Beverage Marketing Jobs (NOW HIRING)

Praxis Tech

Chief Marketing Officer

Santa Ynez, CA · On-site

$180 - $280/hr

Additional experience in food and beverage marketing is a plus. * Proven omni-channel and digital expertise with measurable results. * Experience leading multi-property or corporate-level marketing ...

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Beverage Marketing information

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$22K

$47.5K

$74K

How much do beverage marketing jobs pay per year?

As of Aug 29, 2026, the average yearly pay for beverage marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is beverage marketing?

Beverage marketing refers to the strategies and activities used to promote and sell drinks such as soft drinks, juices, alcoholic beverages, and bottled water. This field involves market research, branding, advertising, digital campaigns, and distribution planning to reach target consumers. Beverage marketers often analyze consumer trends, develop creative campaigns, and collaborate with retailers and distributors to increase brand awareness and sales. Effective beverage marketing requires understanding both the product and the preferences of different market segments.

What are the key skills and qualifications needed to thrive in beverage marketing?

To thrive in Beverage Marketing, you need a strong background in marketing principles, brand management, and market research, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools, and CRM systems is typically required, along with knowledge of industry trends. Creativity, strong communication, and project management skills help professionals stand out by enabling innovative campaign development and effective team collaboration. These skills and qualifications are vital for building brand awareness, driving sales, and maintaining a competitive edge in the dynamic beverage industry.

What are some common challenges faced in beverage marketing roles and how can professionals overcome them?

Beverage marketing professionals often face challenges such as differentiating products in a crowded market, keeping up with rapidly changing consumer preferences, and adhering to strict industry regulations. To overcome these obstacles, marketers leverage data-driven insights to understand their audience, foster creativity in branding and campaigns, and stay informed about compliance requirements. Collaboration with sales, product development, and regulatory teams is essential for creating effective, compliant marketing strategies that stand out.

What is the difference between Beverage Marketing vs Beverage Sales?

AspectBeverage MarketingBeverage Sales
Primary FocusBrand promotion, advertising, and market positioningDirect selling, client relationship management, and revenue generation
Skills RequiredMarketing strategies, branding, digital campaignsSales techniques, negotiation, customer service
Work EnvironmentCreative teams, marketing agencies, brand officesClient sites, retail outlets, trade shows
Common CertificationsMarketing certifications, digital marketing coursesSales certifications, product knowledge training

While both roles are essential in the beverage industry, beverage marketing focuses on building brand awareness and strategic promotion, whereas beverage sales emphasizes direct customer engagement and revenue generation. Understanding these differences helps professionals choose the right career path or role within the industry.

More about Beverage Marketing jobs

What cities are hiring for Beverage Marketing jobs?

Cities with the most Beverage Marketing job openings:

What states have the most Beverage Marketing jobs?

States with the most job openings for Beverage Marketing jobs include:

What job categories do people searching Beverage Marketing jobs look for?

The top searched job categories for Beverage Marketing jobs are:

Beverage Marketing jobs near you
Infographic showing various Beverage Marketing job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Food & Beverage Marketing Manager

AHSC2 LLC

Nashville, TN • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Job description

HM Alpha Hotels & Resorts is seeking a talented Marketing Manager for Food & Beverage to join our team. HM Alpha is an Owner Operator specializing in the management of branded Luxury and Upper Upscale Hotels and Resorts in destination-driven markets. We unite under core values like integrity, teamwork, loyalty and compassion to make a difference daily. Our commitment is towards a respectful, diverse workplace where every voice is valued.
JOB DESCRIPTION
The Food & Beverage Marketing Manager is responsible for supporting the HM Alpha Hotels & Resorts portfolio. This position develops and executes marketing strategies to enhance revenue, primarily for hotel outlets and, as needed, for Banquets & Catering (B&C). Its focus is on the creation and promotion of activations, influencer visits and events, digital and e-commerce awareness and advertising, both internally and externally, social media, restaurant reputation management, photography, and general marketing support. Creative thinking and experience with graphic design programs are important for assisting the hotels with collateral and other promotional needs. Flexibility in managing multiple tasks and the ability to adapt while working with various agencies are crucial.
The position's overall responsibility is to increase topline revenue by fulfilling promotional needs across all areas of Food & Beverage for the hotels while working closely with Directors of Sales and Food & Beverage leaders.
The role requires knowledge of digital, e-commerce, and marketing principles and practices within the hotel industry or a comparable industry, including website management, social media and advertising campaigns, search engine marketing, demand generation channels, and online reputation management.
Expertise is required in marketing applications such as Canva, Adobe Creative Suite, and PowerPoint; online reputation management tools; and all major social media platforms, including Facebook, Instagram, TikTok, X, and others. Additional experience identifying and working with influencers and coordinating photo shoots is preferred.
This position reports to Corporate Marketing for overall performance management, career development, day-to-day responsibilities, and team collaboration. It also has a dotted-line reporting relationship with Corporate Food & Beverage, which provides guidance on priority projects and initiatives.
DUTIES & RESPONSIBILITIES
  • Create a social media content marketing plan for each Restaurant.
  • Collaborate with restaurant social media champions and agency to ensure routine postings and timely updates. Create social media posts when needed.
  • Create collateral/menu designs, track and place digital ads, and update website content.
  • Conduct audits of restaurant information online (content, photography, directory listings).
  • Help plan and execute photography shoots (when needed).
  • Create a marketing plan to assist our restaurants with brand awareness, advertising, and public relations (covering stages from new restaurants to existing ones).
  • Join owner/management calls as needed for direction, expectations, and reporting.
  • Maintain a budget, broken down by restaurant, across various channels and spend.
  • Identify and leverage various channels to promote restaurants and maintain an active presence.
  • Assist in the branding process when needed.
  • Maintain and utilize a brand kit for restaurants in our graphic design tool (including logos, fonts, brand colors/style guides).
  • Optimize Yelp, OpenTable, and Google My Business listings.
  • Provide digital support for portfolio-wide initiatives and projects as needed, including audits and online presence evaluations.
  • A team-player attitude and a spirit of collaboration to support other departments and get things done when needed.
  • Other duties as assigned.

QUALIFICATIONS
  • A college degree is required, preferably related to marketing or communications if relevant job experience is limited.
  • Training certificates from HSMAI or other industry related organizations and courses is a plus.
  • Hotel Management/Restaurant/Coursework preferred.
  • Academic comparable work or related volunteer experience a plus.
  • Must have restaurant operations experience

SKILLS & ABILITIES
  • Curious and always eager to learn.
  • Creative with good communication and analytical skills.
  • Excellent written and verbal communication skills.
  • Enthusiastic team player who supports the overall digital marketing team and our hotel teams with a positive
  • Work collaboratively with the Corporate Office to ensure Company assets are accurately tracked and protected.
  • Remain positive, resourceful and possess the ability to improvise while working in a fast-paced environment, sometimes under pressure and embraces new things.
  • Superior organization and time management skills, the ability to schedule, manage and complete work effectively and efficiently
  • Ability to use metrics and analytics.

BENEFITS
  • Generous medical, dental, and vision available first of the month following hire date, includes FSA, HSA, and Dependent Care
  • Disability Insurance
  • Life Insurance
  • Employee Assistance Program
  • Supplemental benefits
  • 401k matching
  • Employee discount program
  • Vacation and Sick Time
  • Paid holidays

Compensation: Commensurate with Experience
Location: Nashville, TN (HM Alpha Nashville Yards Office)
Travel: 1-2 times per month, as needed.
This initial scope of work is intended to outline the primary responsibilities of the role. As the company continues to grow, job duties and responsibilities may evolve to support the overall success of our restaurants and hotels.
HM Alpha Hotels & Resorts is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. We are committed to providing an environment of mutual respect, the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, sex (including pregnancy and gender identity), national origin, age (40 or older) disability, genetic information, family or parental status, military service, or any other status protected by the laws or regulations in the locations where we operate. HM Alpha Hotels & Resorts will not tolerate discrimination or harassment based on any of these characteristics.

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