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Behavior Marketing Jobs in Merced, CA (NOW HIRING)

FocusKPI

Marketing Operations Analyst

Merced, CA · On-site

Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour. * Collaboration and Communication:

EnthuZiastic

Growth Hacker - Remote

Merced, CA · On-site

Collect and analyze data to gain insights into user behaviour, product usage, and marketing performance. * Use data-driven decisions to guide growth strategies and experiments. Viral Marketing:

Merced County

Health Education Specialist

Merced, CA · On-site

$72K - $88K/yr

Assists in the preparation of marketing strategies and distributes health education materials ... behavioral health, nutrition, or closely related field (additional qualifying experience may be ...

Zócalo Health

Market Growth Manager (Merced)

Merced, CA · On-site

$110K/yr

We partner with health plans, providers, and community organizations to deliver culturally competent primary care, behavioral health, and social care. Our model is built for populations with high ...

Panera Bread

Catering Lead

Merced, CA · On-site

$21 - $24.25/hr

Marketing Panera Catering to local area businesses, schools and events. * Assist and support your ... Be an ambassador of our Guiding Values and Behaviors by making people smile, learning and growing ...

Panera Bread

Catering Lead

Turlock, CA · On-site

$21 - $24.25/hr

Marketing Panera Catering to local area businesses, schools and events. * Assist and support your ... Be an ambassador of our Guiding Values and Behaviors by making people smile, learning and growing ...

Zócalo Health

Market Growth Manager (Merced)

Merced, CA · Remote

$110K/yr

We partner with health plans, providers, and community organizations to deliver culturally competent primary care, behavioral health, and social care. Our model is built for populations with high ...

Zocalo Health

Market Growth Manager (Merced)

Merced, CA · Remote

$110K/yr

We partner with health plans, providers, and community organizations to deliver culturally competent primary care, behavioral health, and social care. Our model is built for populations with high ...

Panera Bread

Catering Lead

Merced, CA · On-site

$21 - $24.25/hr

Marketing Panera Catering to local area businesses, schools and events. * Assist and support your ... Be an ambassador of our Guiding Values and Behaviors by making people smile, learning and growing ...

Panera Bread

Catering Lead

Turlock, CA · On-site

$21 - $24.25/hr

Marketing Panera Catering to local area businesses, schools and events. * Assist and support your ... Be an ambassador of our Guiding Values and Behaviors by making people smile, learning and growing ...

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All JobsBehavior Marketing JobsBehavior Marketing Jobs in Merced, CA

Behavior Marketing information

See Merced, CA salary details

$13

$34

$59

How much do behavior marketing jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for behavior marketing in Merced, CA is $34.52, according to ZipRecruiter salary data. Most workers in this role earn between $22.84 and $45.67 per hour, depending on experience, location, and employer.

What is the difference between Behavior Marketing vs Digital Marketing?

AspectBehavior MarketingDigital Marketing
FocusUses consumer behavior data to tailor marketing strategiesEncompasses all online marketing channels and tactics
Required SkillsData analysis, consumer psychology, targeted messagingSEO, content creation, social media, paid advertising
Work EnvironmentMarketing agencies, e-commerce, retailOnline platforms, digital agencies, brands
CertificationsAnalytics, consumer behavior, marketing analyticsGoogle Ads, SEO certifications, social media marketing

Behavior Marketing focuses on analyzing consumer behavior data to create personalized marketing strategies, while Digital Marketing covers a broad range of online marketing channels and tactics. Both roles require understanding digital tools, but Behavior Marketing emphasizes data-driven insights into consumer actions, making it a specialized subset within the broader digital marketing landscape.

What is behavior marketing?

Behavior marketing is a strategy used by marketing professionals to target consumers based on their online behaviors, such as browsing history, purchase patterns, and engagement with digital content. It involves analyzing data to deliver personalized advertisements and improve marketing effectiveness, often utilizing tools like cookies and analytics platforms.
What are popular job titles related to Behavior Marketing jobs in Merced, CA? For Behavior Marketing jobs in Merced, CA, the most frequently searched job titles are:
What job categories do people searching Behavior Marketing jobs in Merced, CA look for? The top searched job categories for Behavior Marketing jobs in Merced, CA are:
What cities near Merced, CA are hiring for Behavior Marketing jobs? Cities near Merced, CA with the most Behavior Marketing job openings:
Behavior Marketing jobs near you
Infographic showing various Behavior Marketing job openings in Merced, CA as of August 2026, with employment types broken down into 1% Internship, 79% Full Time, 18% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $71,799 per year, or $34.5 per hour.

Marketing Operations Analyst

FocusKPI

Merced, CA • On-site

Full-time

Re-posted 21 days ago

Job description

FocusKPI is looking for a Marketing Operations Analyst to join one of our clients, a high-tech SaaS company.

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you’ll help share the client's marketing data strategy. This includes driving data governance and consistency across systems, enabling effective audience targeting for strategic marketing initiatives, and ensuring compliance with privacy regulations such as GDPR and CCPA. This is a hands-on technical role, ideal for someone who thrives in ambiguity, works autonomously with large data sets, and brings structure to complex problems. The role involves writing complex SQL to access data in our warehouse, while also building and activating audiences through our customer data platform (CDP). The ideal candidate is innately curious and passionate about identifying novel approaches to derive value from disparate data sets and highly motivated to improve your skillset around the modern data stack.

Responsibilities:

  • Audience Targeting: Develop and implement audience segmentation strategies using advanced SQL queries and data manipulation to support targeted campaigns.
  • Data Governance and Management: Gain a comprehensive understanding of our data quality and flow processes, while identifying and developing solutions to enhance data usability and accessibility.
  • Compliance Oversight: Ensure all marketing data practices adhere to privacy regulations, including GDPR and CCPA.
  • Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate data from various sources into the customer data platform (CDP) for comprehensive analysis.
  • Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour.
  • Collaboration and Communication: Collaborate cross-functionally with marketing stakeholders to gather evolving requirements, design effective solutions, and clearly communicate nuances of the deliverable to ensure alignment and actionable outcomes.

Requirements:

  • Bachelor’s degree in Data Science, Computer Science, or a related field
  • Minimum of 3-5 years of experience in data management, analytics, or similar, preferably within a marketing environment
  • Proficiency in SQL for data manipulation and analysis. Comfortable with Python.
  • Experience working within data platforms like Databricks/Snowflake, and analytics modeling platforms such as Tableau
  • Strong analytical and problem-solving skills with the ability to interpret complex data sets and generate actionable insights.
  • Exceptional attention to detail and a commitment to maintaining high data quality standards.
  • Demonstrates innate curiosity, comfort with ambiguity, and a proactive approach to identifying opportunities for improvement and innovation in data processes

No C2C resumes are considered

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About FocusKPI

Sourced by ZipRecruiter

Industry

Computing infrastructure providers, data processing, web hosting

Company size

51 - 200 Employees

Headquarters location

Santa Clara, CA, US

Year founded

2010

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