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Autotrader Performance Manager Jobs (NOW HIRING)

InstantCarOffer

Be Seen First

Wholesale Car Buyer

West Palm Beach, FL · Remote

$50K - $200K/yr

Manage inventory levels to align with sales objectives * Track sales performance and adjust ... Familiarity with online vehicle marketplaces such as Facebook, Cars.com, Autotrader, and CarGurus

Training provided

Bud Clary Auto Group

Marketing Manager

Longview, WA · On-site

$75K - $83K/yr

We maintain a high-performance workplace with exceptional customer service, fostering loyalty and ... com, AutoTrader, and our digital media agencies. * Coordinates dealer-level marketing programs ...

Bud Clary Auto

Marketing Manager

Longview, WA

$75K - $83K/yr

We maintain a high-performance workplace with exceptional customer service, fostering loyalty and ... com, AutoTrader, and our digital media agencies. * Coordinates dealer-level marketing programs ...

Bud Clary Auto

Marketing Manager

Longview, WA

$75K - $83K/yr

We maintain a high-performance workplace with exceptional customer service, fostering loyalty and ... com, AutoTrader, and our digital media agencies. * Coordinates dealer-level marketing programs ...

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Autotrader Performance Manager information

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$40K

$99.5K

$153.5K

How much do autotrader performance manager jobs pay per year?

As of Jun 5, 2026, the average yearly pay for autotrader performance manager in the United States is $99,528.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,500.00 and $126,000.00 per year, depending on experience, location, and employer.

How does an Autotrader Performance Manager typically collaborate with automotive dealerships to improve their online sales performance?

An Autotrader Performance Manager works closely with automotive dealerships by analyzing their online listings, identifying areas for improvement, and providing tailored recommendations to enhance visibility and lead generation. They regularly review performance metrics, such as listing engagement and conversion rates, and hold strategy sessions with dealership staff to discuss digital marketing tactics. This role requires effective communication and a consultative approach, as Performance Managers act as trusted advisors to help dealerships maximize their return on investment with Autotrader’s platform.

What is the difference between Autotrader Performance Manager vs Autotrader Digital Marketing Specialist?

AspectAutotrader Performance ManagerAutotrader Digital Marketing Specialist
CredentialsExperience in digital marketing, analytics, and performance toolsSimilar credentials, often with certifications in digital marketing or advertising
Work EnvironmentCollaborates with sales, marketing, and analytics teams in automotive industryWorks within marketing teams focusing on digital campaigns and brand promotion
Industry UsageCommonly employed in automotive sales platforms and online marketplacesUsed across automotive and other retail sectors for online marketing

The Autotrader Performance Manager primarily focuses on optimizing online listings and ad performance to drive sales, while the Autotrader Digital Marketing Specialist concentrates on creating and managing digital marketing campaigns. Both roles require similar skills and credentials but differ in their core responsibilities within the automotive industry.

What are the key skills and qualifications needed to thrive as an Autotrader Performance Manager, and why are they important?

To thrive as an Autotrader Performance Manager, you need a deep understanding of automotive digital marketing, data analysis, and a background in sales or account management, often supported by a relevant degree. Familiarity with CRM systems, online advertising platforms, and analytics tools like Google Analytics is typically required. Exceptional communication, problem-solving, and relationship-building skills help you effectively advise clients and drive results. These abilities are crucial for optimizing dealer performance, maximizing ROI, and maintaining strong client partnerships in a competitive digital marketplace.

What is an Autotrader Performance Manager?

An Autotrader Performance Manager is a professional who works with automotive dealerships to help them maximize their results on the Autotrader platform. They analyze dealership performance data, provide insights and recommendations, and assist with optimizing online listings and advertising strategies. Their goal is to increase lead generation, improve vehicle visibility, and ultimately boost sales for the dealership. Performance Managers also offer training and support to ensure dealerships are leveraging all available tools and features on Autotrader.
Infographic showing various Autotrader Performance Manager job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $99,528 per year, or $47.9 per hour.

Used Car Acquisition Manager

Parks Motor Group of Gainesville

Gainesville, FL

Full-time

Posted 24 days ago

Job description

Used Car Acquisition Manager

 Parks Motor Group of Gainesville, FL 

We are looking for a high-energy Used Car Acquisition Manager to help grow used vehicle inventory across multiple dealership rooftops. This role is for someone who knows the car business, understands market-based buying, and can hunt for inventory every single day. The inventory we are looking to acquire will be off of the service drives, Facebook Market Place, KBB ICO, and other "off the street" purchases. Vehicle acquisition will not be from auctions, wholesalers, or anywhere that requires a buy/sell fee or membership to join. The right person will be aggressive, organized, competitive, and able to source quality used vehicles from multiple channels while protecting gross and turn.

What You’ll Do

You will be responsible for finding, buying, and helping manage used vehicle inventory for multiple dealership locations.

Responsibilities include:

  • Source used vehicles through private party purchases, service lane, lease returns, equity mining, online marketplaces, and customer outreach.
  • Work with sales managers, GSM, GM, and the Used Car Director across multiple rooftops to identify inventory needs.
  • Monitor market values, MMR, retail pricing, aging inventory, turn rates, and wholesale opportunities.
  • Contact customers with equity, expiring leases, paid-off vehicles, service customers, orphan owners, and previous buyers.
  • Appraise vehicles accurately and quickly using current market data.
  • Negotiate purchases directly with consumers.
  • Track acquisition performance, cost-to-market, days-to-line, days-to-sale, and gross trends.
  • Travel between rooftops as needed.
What We’re Looking For

The ideal candidate has:

  • Prior experience in used car management, acquisitions, buying, appraisal, wholesale, BDC, sales management, or automotive retail.
  • Strong understanding of used vehicle values, market trends, and dealership inventory needs.
  • Excellent negotiation skills.
  • Ability to communicate professionally with customers, managers, vendors, and ownership.
  • Strong follow-up habits. This job is won in the follow-up.
  • Comfort using tools such as vAuto, Manheim, ACV, CarGurus, AutoTrader, Kelley Blue Book, CRM systems, DMS systems, and online marketplace platforms.
  • Ability to work independently without needing to be babysat.
  • A clean, professional appearance and strong work ethic.
  • Valid driver’s license.

Apply