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Automotive Copywriter Jobs (NOW HIRING)

Gulf Coast Automation Group

Jr. Graphic Designer

Austin, TX · On-site

$25 - $35/hr

... automotive client. This role plays a critical part in shaping the brand identity across digital ... This role requires experience with AI video production, copywriting and AI voice design. If you are ...

TalentFish

Be Seen First

Jr. Graphic Designer

Austin, TX · On-site

$47K - $60K/yr

... automotive client. This role plays a critical part in shaping the brand identity across digital ... This role requires experience with AI video production, copywriting, and AI voice design. If you ...

Petersen Automotive Museum

Marketing Manager

Boston, MA · On-site

$95 - $115/hr

At Petersen Automotive Museum, we work hard, move fast, and have a blast doing it, all while ... Excellent project management abilities, strong copywriting and communication skills, and a ...

OneMagnify

Associate Creative Director

Detroit, MI · On-site

$80 - $120/hr

What You'll Need * 7+ years of copywriting experience, with at least 2-3 years in a senior or ACD ... automotive or similar. * Proven ability to develop and protect a client's brand voice across ...

Beck'S Superior Hybrids

Art Director

Atlanta, IN · On-site

$80 - $110/hr

Partnering closely with the Creative Director, Senior Copywriter, designers, videographers, and ... automobile insurance policy. 2.Technical knowledge: * Demonstrated creativity with a strong ...

New

Beck's Hybrids

$70 - $110/hr

Partnering closely with the Creative Director, Senior Copywriter, designers, videographers, and ... automobile insurance policy. 2.Technical knowledge: * Demonstrated creativity with a strong ...

New

Impleo

$90 - $120/hr

Partnering closely with the Creative Director, Senior Copywriter, designers, videographers, and ... automobile insurance policy. 2. Technical knowledge: * Demonstrated creativity with a strong ...

New

Beck's-Hybrid

Art Director

Atlanta, IN · On-site

$80 - $110/hr

Partnering closely with the Creative Director, Senior Copywriter, designers, videographers, and ... automobile insurance policy. 2.Technical knowledge: * Demonstrated creativity with a strong ...

New

Beck's Hybrids

Art Director

Atlanta, GA · On-site

$70 - $110/hr

Partnering closely with the Creative Director, Senior Copywriter, designers, videographers, and ... automobile insurance policy. 2.Technical knowledge: * Demonstrated creativity with a strong ...

New

Impleo

Art Director

Indiana, PA · On-site

$90 - $120/hr

Partnering closely with the Creative Director, Senior Copywriter, designers, videographers, and ... automobile insurance policy. 2. Technical knowledge: * Demonstrated creativity with a strong ...

New

Flex-N-Gate

Technical Writer

Allen Park, MI · On-site

Qualifications & Requirements * 3+ years of experience in technical writing, catalog development, or marketing copywriting within the automotive or aftermarket industry. * Proficiency with Microsoft ...

fng

Technical Writer

Allen Park, MI · On-site

Qualifications & Requirements * 3+ years of experience in technical writing, catalog development, or marketing copywriting within the automotive or aftermarket industry. * Proficiency with Microsoft ...

fng

Technical Writer

Allen Park, MI · On-site

Qualifications & Requirements * 3+ years of experience in technical writing, catalog development, or marketing copywriting within the automotive or aftermarket industry. * Proficiency with Microsoft ...

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Automotive Copywriter information

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$14

$36

$67

How much do automotive copywriter jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for automotive copywriter in the United States is $36.74, according to ZipRecruiter salary data. Most workers in this role earn between $27.88 and $41.59 per hour, depending on experience, location, and employer.

What is an automotive copywriter?

An Automotive Copywriter creates compelling written content for the automotive industry, including marketing materials, advertisements, website content, and product descriptions. They translate complex vehicle features into engaging, easy-to-understand language that resonates with consumers. Their work helps build brand awareness, drive sales, and enhance customer engagement. Strong research skills, creativity, and an understanding of automotive trends are essential for success in this role.

What are some typical projects or assignments an automotive copywriter might work on?

As an Automotive Copywriter, you can expect to work on a variety of projects including product descriptions for new vehicles, blog articles about industry trends, email marketing campaigns, and advertising copy. You might also collaborate with designers on brochures, develop scripts for video content, and write web pages that highlight automotive features or dealership promotions. Assignments often involve close teamwork with marketing, sales, and product specialists to ensure technical accuracy and alignment with brand voice. This dynamic range of tasks helps keep the role interesting and allows for continuous skill development.

What are the key skills and qualifications needed to thrive as an automotive copywriter?

To thrive as an Automotive Copywriter, you need exceptional writing and editing skills, a solid understanding of automotive terminology, and often a background in marketing or communications. Familiarity with content management systems (CMS), SEO best practices, and basic graphic design tools like Adobe Creative Suite is commonly expected. Creativity, attention to detail, and the ability to collaborate across departments are standout soft skills in this role. These skills ensure the delivery of accurate, persuasive content that effectively engages audiences and supports brand messaging in a competitive industry.

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What are the most commonly searched types of Automotive Copywriter jobs?

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Automotive Copywriter jobs near you
Infographic showing various Automotive Copywriter job openings in the United States as of August 2026, with employment types broken down into 3% Internship, 94% Full Time, and 3% Part Time. Highlights an 79% In-person, 3% Hybrid, and 18% Remote job distribution, with an average salary of $76,412 per year, or $36.7 per hour.

Brand Reputation Manager

Asbury Automotive Group

Sandy Springs, GA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago

Asbury Automotive rating

6.2

Company rating: 6.2 out of 10

Based on 85 frontline employees who took The Breakroom Quiz

104th of 159 rated car dealerships

Job description

About Asbury
Asbury Automotive Group (NYSE: ABG) is a Fortune 500 company and one of the largest franchised automotive retailers in the United States. We are redefining the traditional dealership model through innovative technologies such as Clicklane and through our commitment to our team members, guests, and partners. Our culture which is grounded in our North Star and Compass and powered by our DRIVE values, focuses on the vision of becoming the Most Guest Centric Automotive Retailer. At Asbury, we work together to provide exceptional experiences for our guests while promoting a fun, supportive and inclusive environment where team members can thrive both personally and professionally. Based on our efforts, we have been recognized as one of the best places to work by both Newsweek and US News & World report.
The Brand Reputation Manager supervises two FTE specialists, contributes both strategically and operationally, and is accountable to executive management for promoting and protecting the company brand, the group brand, and each individual store. Drawing on data from social media platforms, reputation software, and review sites for customer opinions. The Manager may be required to work with the company's public relations team or executive management directly.
Duties/Responsibilities
Develops and demonstrates subject matter knowledge:
  • Understand and be able to execute the role of Social Media Specialist.
  • Demonstrates knowledge of current trends, technology and best practices in how customers and prospects express their opinions about our business partners and brands.
  • Manages two headcounts, onboarding them into their roles, providing development opportunities, and regulating workloads for each.
  • This is a "hands-on" job and is expected to share the workload of the group.
  • Demonstrates a deep knowledge of core agency service offerings/capabilities.
  • Actively participate in the recruitment of a third-party reputation firm that provides best-in-class service and technology and can work within the reality of our budget.
  • Champion analysis/reporting that elevates reputation beyond simple "Google review responses" into a tool that allows Asbury to understand where its reputation is alongside chief competitors and the industry, highlights areas that are underperforming enterprise-wide and predicts patterns in guest behavior or expectations that we can adjust for before they become issues to solve for.
  • Has a working knowledge of social media copywriting techniques and best practices.
  • Performs quality work in support of the organizational North Star: "to be the most guest-centric automotive retailer:
  • Ability to differentiate between negative business feedback vs. potential public relations issue and the ability to escalate accordingly.

Executes responsibilities proactively with professionalism and accountability:
  • Manage company tools that govern employees, e.g., Dayforce
  • Demonstrates ability to handle concurrent tasks/projects.
  • Works within a fast-paced corporate retail environment.
  • Shows the ability to stay calm in all types of situations.
  • Shows consistent attention to detail and accuracy.
  • Presents him/herself professionally in appearance and demeanor.

Shares information, requests, and acknowledgements professionally and clearly:
  • Coordinates clearly and consistently with other team members involved in marketing projects.
  • Develops and Maintains client relationships along with vendor and interdepartmental relationships.
  • Demonstrates excellent communication skills.

Education, Experience and Ability
  • Bachelor's degree
  • In office expectation with ability to WFH one day out of five pending approval
  • Maintain valid driver's license and MVR within company policy requirements
  • Must be able to pass pre-employment screens (background & drug test)

Pay and Recognition:
  • Weekly pay
  • Paid holidays & paid time off
  • Paid training
  • Stock Awards (select management and front-line team member's eligible)

Insurance / Retirement:
  • Insurance: medical, vision, dental, accident, critical illness and hospital indemnity plans
  • Up to 12 weeks paid pregnancy leave (disability leave)
  • Paid Parental Leave
  • Health savings
  • Flex spending accounts (tax free)
  • Short-term and Long-term disability plans
  • Life Insurance (Whole Life and Term)
  • 401k with company match

Learning, Tuition Assistance and Career Development:
  • Digital career path tool to assist with career development
  • Continuous training through Asbury's Internal Learning Management System

Professional growth and development opportunities Additional advantages:
  • Student loan relief resources
  • Employee assistance program
  • Employee discounts on parts and service repairs
  • Scholarship awards
  • Opportunities to join our community service initiatives, which includes paid volunteer hours
  • Aggressive Employee referral program with bonus opportunities

INDOTHER
Asbury Automotive Group is an equal opportunity employer. We provide equal employment opportunities to all individuals regardless of their race, color, religion, sex, national origin, age, disability, pregnancy, sexual orientation, gender identity, genetic information, or any other protected category as defined by applicable laws. We prohibit discrimination or harassment based on any of these characteristics and affirm our commitment to fostering an inclusive and diverse workplace.

What Asbury Automotive employees say

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About Asbury Automotive

Sourced by ZipRecruiter

Asbury Automotive Group, based in Duluth, GA, US, is an eminent player in the automotive industry. Founded in 1995, it has evolved into one of the largest automotive retail and service companies in the US as featured on their website, asburyauto.com. Specializing in automotive dealership and related services, the company’s product line ranges across an extensive array of new and used vehicles, offering vehicle financing and insurance, as well as parts and service. Their mission is centered on enhancing the car ownership experience through a strategic blend of best-in-class results, operational excellence, and superior customer satisfaction.

Industry

Automobile dealers

Company size

10,000+ Employees

Headquarters location

Duluth, GA, US

Social media

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