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Automotive Content Writer Jobs in Michigan (NOW HIRING)

Manage documentation lifecycle using authoring tools and content management systems, ensuring ... the automotive or aftermarket industry. * Proficiency with Microsoft Office Suite (Word, Excel ...

Manage documentation lifecycle using authoring tools and content management systems, ensuring ... the automotive or aftermarket industry. * Proficiency with Microsoft Office Suite (Word, Excel ...

Manage documentation lifecycle using authoring tools and content management systems, ensuring ... the automotive or aftermarket industry. * Proficiency with Microsoft Office Suite (Word, Excel ...

Manage documentation lifecycle using authoring tools and content management systems, ensuring ... the automotive or aftermarket industry. * Proficiency with Microsoft Office Suite (Word, Excel ...

Technical Writer

Clawson, MI · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Technical Writer #1060902 The energy at our company is contagious. We're driven by our immense ... automotive knowledge and utilize multiple source files in order to identify appropriate content for ...

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Automotive Content Writer information

See Michigan salary details

$11

$35

$86

How much do automotive content writer jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for automotive content writer in Michigan is $35.26, according to ZipRecruiter salary data. Most workers in this role earn between $20.53 and $40.43 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an automotive content writer?

To thrive as an Automotive Content Writer, you need strong writing and editing skills, in-depth knowledge of the automotive industry, and often a bachelor’s degree in English, Journalism, Communications, or a related field. Experience with content management systems (CMS), SEO tools, and analytics platforms is highly valuable, as is familiarity with automotive software or databases. Strong research skills, attention to detail, creativity, and the ability to communicate complex information simply are essential soft skills. These abilities ensure that content is accurate, engaging, and optimized for reaching and informing automotive audiences.

What are the typical daily responsibilities of an automotive content writer?

Automotive Content Writers usually spend their days researching current trends, new vehicle models, and developments in the automotive world to create engaging articles, blog posts, product descriptions, and reviews. They collaborate closely with editors, marketing teams, and sometimes subject matter experts to ensure content aligns with brand messaging and audience needs. Writers must also optimize their content for SEO, format it for various online platforms, and meet regular deadlines. Some roles may include managing newsletters or updating website content, offering a dynamic and varied workday. This position often provides freedom for creativity, while also requiring adherence to editorial guidelines and workflows.

What is an automotive content writer?

An Automotive Content Writer creates engaging, informative, and SEO-friendly content about vehicles, industry trends, car maintenance, and automotive technology. They may write blog posts, articles, product descriptions, and marketing copy for websites, magazines, or businesses in the automotive sector. Their role involves research, technical understanding, and the ability to translate complex automotive topics into easy-to-read content for a broad audience.

What are the most commonly searched types of Automotive Content Writer jobs in Michigan?

The most popular types of Automotive Content Writer jobs in Michigan are:

What are popular job titles related to Automotive Content Writer jobs in Michigan?

For Automotive Content Writer jobs in Michigan, the most frequently searched job titles are:

Infographic showing various Automotive Content Writer job openings in Michigan as of August 2026, with employment types broken down into 70% Full Time, and 30% Part Time. Highlights an 100% In-person job distribution, with an average salary of $73,346 per year, or $35.3 per hour.

Catalog Compiler - Part-Time

Lane Automotive

Watervliet, MI

Part-time

Re-posted 19 days ago


Lane Automotive rating

8.7

Company rating: 8.7 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

45th of 418 rated retail wholesalers


Job description

Catalog Compiler - Part-Time
Compiler Job DescriptionReports to: Editor/Communications ManagerPosition Summary:The Compiler is responsible for developing written product descriptions and other content for Marketing publications and initiatives by researching, prioritizing, and summarizing manufacturer data. This role supports the marketing team in the development of both printed and digital content, including product catalogs. Supervisory Responsibilities:The position has no supervisory responsibilities. Responsibilities & Duties:
  • Use manufacturer's catalogs, websites, representatives, first-hand inspection, and other means to develop or revise product descriptions and develop charts/tables for catalogs and other sales materials.
  • Ensure product descriptions, specifications, pricing, imagery, and other catalog content are accurate and current.
  • Identify opportunities to improve catalog production workflows, efficiency, and accuracy.
  • Stay current with catalog production best practices.
  • Monitor own work to ensure quality, apply feedback to improve performance, and look for ways to improve and promote quality.
  • Attend industry events (Company Events, Trade Shows, and Motorsports Events) as a strong brand representative.
  • Work in a team environment.
  • Promote and maintain a clean and safe work environment by complying with procedures, policies, training, and regulations.
  • Ensure established policies and procedures are followed.
  • Participate in continuous improvement project team activities.
  • Other duties as assigned.
Education/Experience/Qualifications:
  • High school diploma/GED, required.
  • Associate degree, in Communications, Technical Writing, or related field, preferred.
  • 2-5 years of related experience, required.
  • Basic proficiency in Adobe InDesign and working knowledge of Adobe Creative Suite applications including Photoshop and Illustrator, required.
  • Experience working with SEO management software/tools is a plus.
  • Experience working with product information, databases, spreadsheets, or content management systems, preferred.
  • Working knowledge of the automotive aftermarket industry, preferred. Performance automotive enthusiast is a plus.
Skills & Abilities:
  • Proficient with Microsoft Office Suite and other job-related equipment and software.
  • Exceptional attention to detail and commitment to accuracy.
  • Ability to manage large-scale projects with multiple deadlines and moving priorities.
  • Ability to communicate effectively (clear and concise) through writing, speaking, active listening, and presentation.
  • Excellent organization skills and detail-oriented with exceptional critical thinking, multi-tasking, and problem-solving abilities.
  • Excellent time management.
  • Ability to work both independently, within a team, and cross-functionally with other departments/stakeholders.
  • Ability to work with minimum supervision/guidance and must be self-directed.
  • Ability to develop and foster business relationships.
  • Willing to participate in company designated training.
  • Must have knowledge of and comply with the policies and procedures contained in the company handbook.
  • Must be able to maintain confidentiality.
  • Must be able to practice safe work habits.
Physical Demands:This is an office-type position that requires sitting, standing, walking, stooping, kneeling, and use of hands. This position requires the operation of basic office equipment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position can also be performed remotely. Work Environment: Each coworker is accountable for their actions and is required to exercise good judgment in everything they do on behalf of Lane Automotive. Part of that responsibility includes understanding and living up to company values, standards, and policies, specifically our code of ethics and business conduct. Additionally, every coworker has responsibility to ask questions when they are unsure of what those values, standards and policies require, and to act if they believe someone else is not acting consistently with those values, standards and policies. The information in this job description is intended to convey information about the key responsibilities and requirements. It is not an exhaustive list of the skills, efforts, duties, responsibilities, or working conditions associated with the opportunity. Responsibilities are subject to change. Lane Automotive welcomes diversity. As an equal opportunity employer, all qualified applicants will be considered regardless of race, religion, color, national origin, sex, age, sexual orientation, gender identity, disability, or protected veteran status.

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