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Audience Development Analyst Jobs in Dallas, GA (NOW HIRING)

Comcast

Sr. Analyst, Audience Design & Delivery

Atlanta, GA

$84K - $112K/yr

Job Summary The Sr. Analyst, Audience Design & Delivery is responsible for the development, execution, validation, and performance analysis of customer acquisition, retention, and subscriber direct ...

New

Warnerbros

Growth Marketing Director

Atlanta, GA · On-site

... audience development opportunities such as students, military, and other highpotential segments. Working at the intersection of strategy, product, marketing, and analytics, this individual will ...

WebMD

Associate Marketing Manager

Atlanta, GA

$70K - $74K/yr

... marketing analytics and reporting, insights development and experimentation & optimization ... Support audience segmentation and targeting testing strategies to improve campaign effectiveness

Woodruff Arts Center

Marketing Specialist

Atlanta, GA · Hybrid

$55K/yr

Supports audience development initiatives designed to attract and retain younger audiences. * Monitors digital engagement trends, analytics, and best practices to stay up to date with the latest ...

IQVIA

Head of Product

Atlanta, GA

Audience development, segmentation, direct-to-consumer workflows, and federated audience models ... Real-time analytics and adaptive campaign management. * Seamless user experiences across planning ...

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Audience Development Analyst information

See Dallas, GA salary details

$33.9K

$67.7K

$100.7K

How much do audience development analyst jobs pay per year?

As of Aug 9, 2026, the average yearly pay for audience development analyst in Dallas, GA is $67,744.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,900.00 and $84,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an audience development analyst?

To thrive as an Audience Development Analyst, you need strong analytical skills, data interpretation abilities, and a background in marketing or communications, often supported by a relevant degree. Familiarity with analytics tools such as Google Analytics, social media insights platforms, and CRM systems is typically required. Outstanding communication, creativity, and strategic thinking help in crafting campaigns and presenting actionable insights. These skills are essential for effectively growing and engaging audiences, optimizing content strategies, and driving measurable business results.

What does an audience development analyst do?

An Audience Development Analyst is responsible for identifying, attracting, and engaging target audiences for a company’s content, products, or services. They use data analytics and market research to understand audience behavior and preferences, helping to inform marketing and content strategies. Their goal is to grow and retain audiences across various platforms by analyzing trends, optimizing campaigns, and providing actionable insights to content creators and marketing teams.

What are some common challenges faced by audience development analysts when working with cross-functional teams?

Audience Development Analysts often collaborate with marketing, editorial, and data teams to grow and engage audiences. A frequent challenge is aligning the differing objectives and communication styles of these groups, as editorial teams may focus on content quality while marketing and analytics prioritize metrics and growth. Navigating these dynamics requires strong interpersonal skills, flexibility, and an ability to translate data insights into actionable strategies that resonate with diverse stakeholders. Building consensus and fostering open communication are key to ensuring successful audience growth initiatives.

What is the difference between Audience Development Analyst vs Content Marketing Specialist?

AspectAudience Development AnalystContent Marketing Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; data analysis skillsBachelor's in Marketing, Communications, or related field; content creation skills
Work EnvironmentMedia companies, digital platforms, entertainment firmsBrands, agencies, media companies, digital platforms
Employer & Industry UsageFocuses on growing and engaging audiences through data-driven strategiesFocuses on creating and distributing content to attract and retain customers
Search & Comparison IntentUnderstanding audience growth strategies and data analysisUnderstanding content creation and marketing strategies

The Audience Development Analyst primarily focuses on analyzing data to grow and engage audiences for media and digital platforms, while the Content Marketing Specialist concentrates on creating and distributing content to attract customers. Both roles require marketing knowledge and digital skills but differ in their core functions and daily tasks.

Audience Development Analyst jobs near you

Manager, Audience Development, Social & Video - WSB TV

Cox Media Group

Atlanta, GA

Full-time

Re-posted 14 days ago

Cox Media Group rating

7.1

Company rating: 7.1 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

45th of 76 rated media

Job description

Location: GA-Atlanta

Job Title:  Manager, Audience Development, Social & Video - WSB TV

Position Overview

WSB-TV, one of the top newsrooms in the nation, is seeking a Manager of Audience Development for Video & Social Media to lead the newsroom’s strategy for growing engagement across social and digital platforms, vertical video, and streaming products.

This role partners directly with reporters, anchors, producers, assignment editors, and digital teams to expand audience reach and strengthen connections between social platforms, WSB-TV newscasts, and

streaming channels.

The ideal candidate understands how to turn breaking news, enterprise reporting, and community storytelling into platform-native video experiences that grow loyalty and drive measurable audience behavior across broadcast, digital, and OTT.

Essential Duties and Responsibilities
  • Lead newsroom strategy for Instagram Facebook video, Reels, TikTok, YouTube Shorts, YouTube, and emerging platforms
  • Identify daily opportunities for reporters and anchors to create vertical-first storytelling extensions and other video elements
  • Work directly with reporters and anchors to grow their individual audience impact
  • Ensure social content supports broadcast tune-in and streaming growth
  • Collaborate with producers and leadership to expand reach of WSB-TV streaming newscasts and live coverage
  • Identify opportunities to convert social viewers into streaming viewers
  • Support promotion of live breaking news across platforms in real time
  • Partner on strategies that extend reporter storytelling into OTT and continuous coverage environments
  • Provide guidance on framing stories for social platforms
  • Establish consistent posting strategies aligned with newsroom priorities
  • Build confidence and participation across experience levels  
  • Develop approaches that move audiences from social and digital platforms to linear newscasts and live streams
  • Oversees and executes short and long-term strategies to maximize engagement on all media platforms
  • Produce digital content, articles, and support the content center team
  • Understand and contribute to all content center operations
Minimum Qualifications
  • Bachelor’s degree or equivalent years of experience
  • 2+ years managing newsroom social platforms or audience strategy
  • Demonstrated success growing engagement through vertical video
  • Experience working in breaking-news environments
  • Strong editorial judgment
  • Experience analyzing platform performance metrics
  • Ability to collaborate across newsroom roles and priorities

About Cox Media Group 
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 2241    #LI-Onsite

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