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Audience Development Analyst Jobs in Chicago, IL

Digital

Social Media Manager

Chicago, IL · On-site +1

... audience development. * Create viral campaign concepts, social-first stories, and repeatable ... Use platform analytics, audience insights, watch time, retention, and engagement data to guide ...

Digital

Social Media Manager

Chicago, IL

... audience development. * Create viral campaign concepts, social-first stories, and repeatable ... Use platform analytics, audience insights, watch time, retention, and engagement data to guide ...

Digital

Social Media Manager

Chicago, IL · Remote

... audience development. * Create viral campaign concepts, social-first stories, and repeatable ... Use platform analytics, audience insights, watch time, retention, and engagement data to guide ...

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Showing results 21-40

All JobsAudience Development Analyst JobsAudience Development Analyst Jobs in Chicago, IL

Audience Development Analyst information

See Chicago, IL salary details

$38.6K

$77.2K

$114.9K

How much do audience development analyst jobs pay per year?

As of Aug 10, 2026, the average yearly pay for audience development analyst in Chicago, IL is $77,246.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,600.00 and $95,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an audience development analyst?

To thrive as an Audience Development Analyst, you need strong analytical skills, data interpretation abilities, and a background in marketing or communications, often supported by a relevant degree. Familiarity with analytics tools such as Google Analytics, social media insights platforms, and CRM systems is typically required. Outstanding communication, creativity, and strategic thinking help in crafting campaigns and presenting actionable insights. These skills are essential for effectively growing and engaging audiences, optimizing content strategies, and driving measurable business results.

What does an audience development analyst do?

An Audience Development Analyst is responsible for identifying, attracting, and engaging target audiences for a company’s content, products, or services. They use data analytics and market research to understand audience behavior and preferences, helping to inform marketing and content strategies. Their goal is to grow and retain audiences across various platforms by analyzing trends, optimizing campaigns, and providing actionable insights to content creators and marketing teams.

What are some common challenges faced by audience development analysts when working with cross-functional teams?

Audience Development Analysts often collaborate with marketing, editorial, and data teams to grow and engage audiences. A frequent challenge is aligning the differing objectives and communication styles of these groups, as editorial teams may focus on content quality while marketing and analytics prioritize metrics and growth. Navigating these dynamics requires strong interpersonal skills, flexibility, and an ability to translate data insights into actionable strategies that resonate with diverse stakeholders. Building consensus and fostering open communication are key to ensuring successful audience growth initiatives.

What is the difference between Audience Development Analyst vs Content Marketing Specialist?

AspectAudience Development AnalystContent Marketing Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; data analysis skillsBachelor's in Marketing, Communications, or related field; content creation skills
Work EnvironmentMedia companies, digital platforms, entertainment firmsBrands, agencies, media companies, digital platforms
Employer & Industry UsageFocuses on growing and engaging audiences through data-driven strategiesFocuses on creating and distributing content to attract and retain customers
Search & Comparison IntentUnderstanding audience growth strategies and data analysisUnderstanding content creation and marketing strategies

The Audience Development Analyst primarily focuses on analyzing data to grow and engage audiences for media and digital platforms, while the Content Marketing Specialist concentrates on creating and distributing content to attract customers. Both roles require marketing knowledge and digital skills but differ in their core functions and daily tasks.

What are popular job titles related to Audience Development Analyst jobs in Chicago, IL? For Audience Development Analyst jobs in Chicago, IL, the most frequently searched job titles are:
What job categories do people searching Audience Development Analyst jobs in Chicago, IL look for? The top searched job categories for Audience Development Analyst jobs in Chicago, IL are:
What cities near Chicago, IL are hiring for Audience Development Analyst jobs? Cities near Chicago, IL with the most Audience Development Analyst job openings:
Audience Development Analyst jobs near you

Supervisor, Video Investment

Publicis Groupe Holdings B.V

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 2 hours ago

Job description

Company description
Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.
Starcom has long been the professional birthplace and proving ground for marketing leaders - CEOs, CMOs, sales leaders, and technology pioneers - and we continue to drive the industry with peerless talent and relentless innovation.
From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.
In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.
With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.
Overview
The Video Investment Supervisor focuses on media buying/investment initiatives and servicing our client in the creation, execution, and monitoring of integrated media plans to secure the best investment options in a variety of channels to maximize reach to targeted consumers. The ideal candidate for this position will be a thoughtful decision maker who loves
data and has the proven ability to lead strategic buying initiatives
Responsibilities
  • Own tactical plan development, recommendation, building, and negotiations across their respective channels
  • Thorough knowledge of the principles of on/offline marketing and advertising as well as an understanding of media concepts and terms
  • Assist with the evaluation of media plans of National TV linear and alternative video including OTT, cinema, online video, and video on demand (VOD)
  • Gather data to create reports including Rankers, Dimensions, overnights, etc.
  • Collaborate with key partners including Client Ops, Strategy, Analytics, and external agencies
  • Assist with deck writing, budget and channel allocation, and audience development
  • Analyze data to inform purchase and channel allocation and prepare post-buy documents
  • Screen content per client's guidelines & budget allocations
  • Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development
  • Oversee day-to-day campaign execution and is responsible for ensuring campaigns deliver on KPIs
  • Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
  • Build strong relationships with client counterparts and manage day to day relationships

Qualifications
  • Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
  • 3+ years of related media buying experience, previous team management experience is a plus
  • Extensive knowledge of National Video management (Digital video and Broadcast TV) and Digital (Display, video, Social, Mobile, etc), with expertise in driving innovation and measurable results
  • Ability to work independently and collaboratively with diverse groups
  • Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet creative style
  • Willingness to learn and create solutions that challenge the status quo
  • Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions
  • Negotiation and influence skills - steeped in required industry, brand, and competitive knowledge
  • A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
  • Strong attention to detail
  • Proven experience in effectively coaching and developing others

Additional information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $75,050.00 - USD $107,835.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/28/2026.

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