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Attorney Marketing information

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$40.5K

$98.3K

$192K

How much do attorney marketing jobs pay per year?

As of Sep 7, 2026, the average yearly pay for attorney marketing in the United States is $98,330.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,500.00 and $120,000.00 per year, depending on experience, location, and employer.

What is attorney marketing?

Attorney marketing refers to the strategies and activities law firms and individual lawyers use to promote their legal services, attract new clients, and build their brand. This can include online marketing such as search engine optimization (SEO), content marketing, social media, and paid advertising, as well as traditional methods like networking events and print advertising. Effective attorney marketing helps lawyers reach their target audience while adhering to ethical guidelines set by legal regulatory bodies.

What are some effective strategies for attorneys to balance marketing responsibilities with client work?

Attorneys often face the challenge of juggling marketing efforts with demanding client caseloads. Successful professionals in attorney marketing typically set aside dedicated time each week for marketing tasks, such as networking, content creation, or managing their online presence. Leveraging legal marketing tools and collaborating with marketing specialists can streamline the process, allowing attorneys to maintain visibility while prioritizing client needs. Additionally, integrating marketing into daily routines—like sharing case successes (within ethical boundaries) or engaging in community events—can help build a sustainable practice without overwhelming daily schedules.

What are the key skills and qualifications needed to thrive as an attorney marketing professional, and why are they important?

To thrive in Attorney Marketing, you need a solid understanding of legal services marketing, branding, and client acquisition strategies, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing tools like Google Analytics, SEO platforms, CRM systems, and legal marketing compliance is typically required. Exceptional communication, creativity, and relationship-building skills help differentiate successful professionals in this role. These abilities are crucial for effectively promoting legal services, attracting clients, and ensuring compliance within the highly regulated legal industry.

What is the difference between Attorney Marketing vs Paralegal Marketing?

AspectAttorney MarketingParalegal Marketing
CredentialsMarketing professionals with legal industry knowledge, often with marketing certificationsMarketing professionals with knowledge of legal services, but typically no legal certifications
Work EnvironmentLegal firms, law offices, legal marketing agenciesLegal firms, law offices, legal service providers
Industry UsageFocused on promoting attorneys and law firmsFocused on supporting legal staff, including paralegals, with marketing
Search & Comparison IntentLooking for marketing roles or services tailored to attorneysSeeking marketing support for paralegals or legal support staff

Attorney Marketing involves promoting law firms and attorneys, often requiring legal industry knowledge and marketing expertise. Paralegal Marketing focuses on supporting legal staff, including paralegals, with marketing strategies. While both roles operate within the legal industry, their target audiences and credentials differ, making the distinction important for job seekers and employers.

What cities are hiring for Attorney Marketing jobs?

Cities with the most Attorney Marketing job openings:

What states have the most Attorney Marketing jobs?

States with the most job openings for Attorney Marketing jobs include:

Attorney Marketing jobs near you
Infographic showing various Attorney Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $98,330 per year, or $47.3 per hour.

Marketing and Business Development Specialist (AL or MS locations only)

Butler Snow LLP

Birmingham, AL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 22 days ago

Job description

Do you like to think outside the box? Are you looking for a place where you can showcase your creativity and innovative nature to support a growing law firm? If your answer is yes, then this is the opportunity for you! Butler Snow LLP is looking for a Marketing and Business Development Specialist to join our Birmingham, AL or Ridgeland, MS office. This is an on-site position.
What You'll Do:
  • Work closely with attorneys, marketing team and others to prepare proposals that meet the objectives of the proposal, budget, and timeline
  • Identify and implement opportunities to improve processes through feedback for �lessons learned� to incorporate in future proposals
  • Track proposals to report progress/monitor pipeline
  • Prepare materials for attorneys for presentations and pitches
  • Respond to legal surveys, directory submissions, including Chambers, The Legal 500, and others
  • Create research for marketing team and attorneys related to industries and companies
  • Track interactions with clients and prospects

What You Bring:
  • A clear understanding of various marketing and communication functions.
  • An innovative, resourceful, and team player attitude
  • Exceptional client service skills
  • Strong time management skills and ability to manage concurrent tasks efficiently
  • Superior attention to detail; first class organizational skills
  • High energy, positive, professional attitude, pride in work product.
  • Strong computer skills (Microsoft Office Suite, Website/Content Management systems, InDesign and other graphic design tools a plus)
  • Experience with email marketing campaigns a must.
  • At least two years of related experience in marketing, communications, or a related field
  • Bachelor's Degree Required

What You Gain:
  • A phenomenal team in an extraordinary firm
  • The opportunity to work in a collaborative environment
  • Ability to grow professionally and personally
  • Excellent benefits:
    • Medical, Dental and Vision with wellness component
    • Free Telehealth coverage
    • Caregiver Support
    • Parental Leave
    • MilkStork
    • Gym Discounts
    • Short- and Long-Term Disability
    • Pet Insurance
    • 401K and profit sharing (after completion of eligibility requirements)
  • Generous Paid Time Off Plus Paid Holidays
  • Tuition Reimbursement
  • Free Parking
  • In-house training and development

Butler Snow is a values-driven organization with a strong sense of community. We are actively involved in community projects in our 25 plus offices throughout the United States through the Butler Snow Foundation. At Butler Snow, we believe inclusion is a key driver of innovation and creativity. We have long been committed to fostering, maintaining and celebrating an environment where creative solutions and new ideas are welcomed. We believe our diverse workforce contributes to our competitive advantage.
We are an Equal Employment Opportunity Employer.
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