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Attorney Marketing information

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$40.5K

$98.3K

$192K

How much do attorney marketing jobs pay per year?

As of Jul 5, 2026, the average yearly pay for attorney marketing in the United States is $98,330.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,500.00 and $120,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Attorney Marketing professional, and why are they important?

To thrive in Attorney Marketing, you need a solid understanding of legal services marketing, branding, and client acquisition strategies, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing tools like Google Analytics, SEO platforms, CRM systems, and legal marketing compliance is typically required. Exceptional communication, creativity, and relationship-building skills help differentiate successful professionals in this role. These abilities are crucial for effectively promoting legal services, attracting clients, and ensuring compliance within the highly regulated legal industry.

What are some effective strategies for attorneys to balance marketing responsibilities with client work?

Attorneys often face the challenge of juggling marketing efforts with demanding client caseloads. Successful professionals in attorney marketing typically set aside dedicated time each week for marketing tasks, such as networking, content creation, or managing their online presence. Leveraging legal marketing tools and collaborating with marketing specialists can streamline the process, allowing attorneys to maintain visibility while prioritizing client needs. Additionally, integrating marketing into daily routines—like sharing case successes (within ethical boundaries) or engaging in community events—can help build a sustainable practice without overwhelming daily schedules.

What is Attorney Marketing?

Attorney marketing refers to the strategies and activities law firms and individual lawyers use to promote their legal services, attract new clients, and build their brand. This can include online marketing such as search engine optimization (SEO), content marketing, social media, and paid advertising, as well as traditional methods like networking events and print advertising. Effective attorney marketing helps lawyers reach their target audience while adhering to ethical guidelines set by legal regulatory bodies.

What is the difference between Attorney Marketing vs Paralegal Marketing?

AspectAttorney MarketingParalegal Marketing
CredentialsMarketing professionals with legal industry knowledge, often with marketing certificationsMarketing professionals with knowledge of legal services, but typically no legal certifications
Work EnvironmentLegal firms, law offices, legal marketing agenciesLegal firms, law offices, legal service providers
Industry UsageFocused on promoting attorneys and law firmsFocused on supporting legal staff, including paralegals, with marketing
Search & Comparison IntentLooking for marketing roles or services tailored to attorneysSeeking marketing support for paralegals or legal support staff

Attorney Marketing involves promoting law firms and attorneys, often requiring legal industry knowledge and marketing expertise. Paralegal Marketing focuses on supporting legal staff, including paralegals, with marketing strategies. While both roles operate within the legal industry, their target audiences and credentials differ, making the distinction important for job seekers and employers.

More about Attorney Marketing jobs
What cities are hiring for Attorney Marketing jobs? Cities with the most Attorney Marketing job openings:
What states have the most Attorney Marketing jobs? States with the most job openings for Attorney Marketing jobs include:
What job categories do people searching Attorney Marketing jobs look for? The top searched job categories for Attorney Marketing jobs are:
Attorney Marketing jobs near you
Infographic showing various Attorney Marketing job openings in the United States as of June 2026, with employment types broken down into 78% Full Time, 4% Part Time, and 18% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $98,330 per year, or $47.3 per hour.

Business Development Director, Hispanic Markets

Consumer Attorney Marketing Gr

Los Angeles, CA

Full-time

Medical, Dental, Vision, Life, PTO

Posted 8 days ago

Job description

Consumer Attorney Marketing Group, a Woodland Hills based advertising agency that combines media buying expertise, industry experience and intensive analytics to deliver the most effective TV & radio campaigns is currently accepting applications for a Business Development Director for all US Hispanic Markets. This position will serve as our in-house Hispanic Markets expert, working alongside a top-notch sales & service team within a rapidly expanding organization, thus providing room for advancement and growth.
Title: Director, Business Development - Hispanic Markets
Classification: Salary, Exempt
Reports to: President & CEO
Summary/Objective:
The Business Development Director is an excellent communicator with the ability to speak and write clearly and concisely in both English and Spanish. The successful candidate is a self-starter with a demonstrated ability in cold-calling, follow-up, and closing deals. We value individuals who are fearless, coach-able, and can deliver desired results.
Essential Job Functions:
Ability to acquire new accounts thru high volume outbound cold-calling, research and lead generation, networking and marketing opportunities with legal firms, particularly in the US Hispanic markets.
Manage negotiations and close transactions while providing information on the client's return on investment.
Consistently perform to the highest level, exceeding each month's new business and revenue goals.
Work closely with Account Executives in communicating performance results to clients and continuously exceeding client expectations for excellence.
Proactively communicate with C-level executives on all matters relative to sales pipeline and any "at risk" client relationships.
Requirements:
Must be fluently bi-lingual in both Spanish and English with impeccable written and verbal communication skills.
2+ years of professional services sales experience required.
2+ years of Hispanic market sales experience preferred.
Proven experience with Saleforce software application.
Demonstrated track record of driving revenue as an individual while contributing to a collaborative team environment.
Effective presentation skills required.
Working knowledge of Microsoft Office and other technical suites.
Understanding of advertising/media industry a big plus.
BA/BS degree preferred.


Compensation & Benefits:
Initial base salary + commission
Health Benefits including medical, dental, vision, life
Paid Time Off
Fun, energizing work environment
Consumer Attorney Marketing Group is an Equal Opportunity Employer. You are encouraged to apply regardless of your race, color, national origin, ancestry, sex, gender identity, marital status, religious creed, medical/physical/ mental condition, sexual orientation, Veteran status, or age.

Apply