As an athletic brand ambassador, you help a sportswear company promote their apparel, sports equipment, and related products by wearing the brand’s goods and sharing images, videos, and blog posts relating your experiences via social media. You leverage your existing activities as an athlete or personal trainer to create an online presence, and your duties and responsibilities revolve around inspiring positive reactions to the company’s product; it is important that you represent yourself and the brand consistently and with integrity. You also work to understand your audience and create or share content that has value and meaning to them.