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Associate Media Planner Jobs in Calhoun, GA (NOW HIRING)

Associate Media Planner information

See Calhoun, GA salary details

$9.7K

$73.7K

$128.4K

How much do associate media planner jobs pay per year?

As of Aug 31, 2026, the average yearly pay for associate media planner in Calhoun, GA is $73,703.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,100.00 and $110,300.00 per year, depending on experience, location, and employer.

What does an associate media planner do?

An Associate Media Planner assists in developing and executing media strategies for advertising campaigns. They research target audiences, analyze media consumption habits, and help select the most effective channels to reach potential customers. Their duties often include creating media schedules, tracking campaign performance, and coordinating with vendors. This role is typically entry-level and provides a foundation for advancing within the field of media planning.

What skills and qualifications are needed to thrive as an associate media planner?

To thrive as an Associate Media Planner, you need strong analytical skills, attention to detail, and a degree in marketing, advertising, or a related field. Familiarity with media planning tools such as Nielsen, comScore, and buying platforms like MediaOcean or Prisma is commonly required. Excellent communication, organization, and teamwork abilities help you collaborate effectively with clients and internal teams. These skills ensure strategic media placements that maximize campaign impact and meet client objectives efficiently.

What are typical challenges an associate media planner might face when working on multiple campaigns simultaneously?

As an Associate Media Planner, managing several campaigns at once can be challenging due to tight deadlines, shifting client priorities, and the need to coordinate with various internal and external stakeholders. You may need to balance competing demands while ensuring that each campaign is executed accurately and efficiently. Strong organizational skills, attention to detail, and clear communication are essential for handling overlapping timelines and making sure that deliverables meet clients’ expectations.

What is the difference between Associate Media Planner vs Media Buyer?

AspectAssociate Media PlannerMedia Buyer
ResponsibilitiesAssists in developing media strategies, research, and campaign planningExecutes media placements, negotiates with vendors, and manages ad buys
Skills & CertificationsKnowledge of media planning tools, basic analytics, and industry standardsNegotiation skills, familiarity with media platforms, and industry certifications
Work EnvironmentCollaborative team setting within advertising agencies or media firmsFast-paced environment focused on media transactions and placements

While both roles work within media and advertising, the Associate Media Planner primarily supports campaign planning and research, whereas the Media Buyer focuses on executing media buys and negotiations. Understanding these differences helps clarify career paths and employer expectations in media advertising.

What are the most commonly searched types of Media Planner jobs in Calhoun, GA?

The most popular types of Media Planner jobs in Calhoun, GA are:

What job categories do people searching Associate Media Planner jobs in Calhoun, GA look for?

The top searched job categories for Associate Media Planner jobs in Calhoun, GA are:

What cities near Calhoun, GA are hiring for Associate Media Planner jobs?

Cities near Calhoun, GA with the most Associate Media Planner job openings:

Store General Manager, Optical

West Point Optical LLC

Cartersville, GA • On-site

Full-time

Re-posted 17 days ago


Job description

GENERAL FUNCTION:

The major responsibility of the Store General Manager is to drive profitable sales through exam growth and outstanding patient experience.  Drive revenue, productivity, operational processes in a positive and multi-tasking environment. Modeling exemplary patient care. Develop and maintain outstanding patient, associate and doctor satisfaction through consistent retention.

MAJOR DUTIES & RESPONSIBILITIES:

  • Drive profitable store sales by fostering a patient focused retail culture.
  • Prioritize exam growth on a daily, weekly, and monthly basis.
    • Community outreach, ie. cornea events and blitzing
    • Consistent communication with existing patients
    • Creative social media marketing  
  • Attainment of plan sales goal and comp store sales growth.
    • Proven track record of increased KPI results
    • Ability to analyze the business through strong business acumen
  • Positive comp store contribution (year-on-year improvement).
  • Manage gross margin, in accordance with Company standards
  • Effectively train and develop associates to consistently provide a patient care focused experience.
  • Develop team of administratively skilled associates that provide support on daily operational tasks.
  • Develop strong professional relationships with Doctors.
  • Ensure appropriate coverage and quality of Doctor hours.
  • Implementation of initiatives to increase number or exams and conversion of exams to sales.
  • Participate in business planning and business updates.
  • Accountable for the recruitment, training, development, and retention of high performing associates, as measured by:
    • Utilization of effective daily practice and role-playing
    • Employee coaching through two-way communication
    • Proactive manpower planning for adequate bench strength
  • Ensuring positive patient satisfaction, as measured by patient retention and survey responses.
  • Ensure each store is effectively merchandised and presented according to standards as measured by:
    • Execution of planogram
    • Execution of visual appearance inside and outside of store (i.e., signage)
    • Maintenance of overall standards (i.e. cleanliness, housekeeping)
    • Associates exhibit professional presentation (i.e., attire) in accordance with Company standards
  • Ensure high quality through customer follow-up, accurate measurements, correct pricing, POS entry, and realistic service delivery time quote as measured by:
    • Ready when promised
    • Remake and return percent as compared to Company average
    • Calls to customers to follow-up on purchases
  • Maximize Managed Vision Care relationships and sales opportunities.
  • Timely implementation of approved Marketing programs
  • Execution of signage and promotions according to Company standards.
  • Execution of operational procedures:
    • Safety (security system, safety information posted, fire extinguishers, door locks)
    • Maintenance as measured by proper housekeeping, carpet, store front windows, proper lighting, and store safety (safety information posted, fire extinguishers and door locks)
  • Excellent reliability as it relates to times and attendance
    • Reliable means of transportation and valid drivers license
    • Ability to travel up to 30 miles from primary store
    • Open availability on Saturdays and peak season

KNOWLEDGE & SKILLS:

  • Optical knowledge or Licensed (minimum 3 years optical experience)
  • Proven track record of sales growth through sales skills and accountability for sales results. (minimum 3 years sales experience)
  • Demonstrated ability to deliver an outstanding experience during direct interaction with patients at a proven conversion of at least 80%.
  • Proven experience and results with a retail or customer service establishment.
  • Ability to present and implement decisive and creative solutions to opportunities to grow the business.
  • Ability to provide enthusiastic and concise communication to meet/exceed patient expectations.
  • Foster positive and results-oriented associate and doctor relationships.
  • Success in store merchandising and attention to detail.
  • Ability to manage priorities through adaptability and flexibility.
  • Willingness to take calculated risks
  • Attention to detail and follow-up.
  • Abilities to multi-task and delegate to maximize patient interaction.
  • Computer experience is needed.

EDUCATION:

Bachelor's degree or comparable experience in optical retail operations (Minimum 3 years optical retail experience.)

The incumbent or successful candidate must meet the position requirements above in order to perform the essential functions of this position and achieve the outcomes/results indicated in this position description.  The Company will make every effort to make reasonable accommodations upon request to enable qualified individuals with known disabilities to perform the essential functions of their job.