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Associate Media Analyst Jobs in Indiana (NOW HIRING)

Aksia

Analyst/Associate, Marketing Publications

Florence, IN · On-site +1

$80K - $110K/yr

... media and website content, and press releases. The team builds on Aksia's brand identity and ... Position Overview The Marketing Publications Analyst or Associate is responsible for helping craft ...

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Associate Media Analyst information

What is the difference between Associate Media Analyst vs Media Planner?

AspectAssociate Media AnalystMedia Planner
Required CredentialsBachelor's degree in marketing, advertising, or related field; familiarity with media analytics toolsBachelor's degree in marketing, advertising, or communications; experience with media research and planning
Work EnvironmentData analysis, reporting, and campaign performance monitoring in an office settingDeveloping media strategies, selecting channels, and coordinating campaigns with clients and vendors
Employer & Industry UsageAdvertising agencies, media companies, digital marketing firmsAdvertising agencies, media planning firms, brand marketing departments

The main difference is that Associate Media Analysts focus on analyzing campaign data and performance metrics, while Media Planners develop and strategize media campaigns. Both roles require similar educational backgrounds and are integral to media advertising teams, but their daily tasks and responsibilities differ significantly.

What does an associate media analyst do?

An associate media analyst monitors and analyzes media content, such as news, social media, and advertising, to assess brand presence and public perception. They use tools like media monitoring software and compile reports to inform marketing strategies and media planning. The role often requires strong analytical skills and attention to detail.

What are the most commonly searched types of Media Analyst jobs in Indiana?

The most popular types of Media Analyst jobs in Indiana are:

Associate Media Analyst jobs near you

Associate Director, BI&A HCP Media

System One Holdings, LLC

Indianapolis, IN • On-site

$15.25 - $19.75/hr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 11 days ago

Job description

Job Title: Associate Director, BI&A HCP Media
Location: Indianapolis, IN
Type: Contract
Work Model: Remote - offsite
Hours: 40.0
Overview
Associate Director, BI&A HCP Media will be responsible for partnering across teams to evolve our best-in-class analytical approaches and measurement practices for digital and direct Healthcare Professional (HCP) Media. They will act as a player-coach by both developing enterprise-wide analytical approaches and upskilling others in the adoption and delivery for their area. The Associate Director will be a vital, data-driven thought leader across teams as we evolve our measurement practices and maximize the value of HCP Media across the organization.
Responsibilities
  • Understand current execution and performance of HCP media, Brand/Business Unit strategies, media objectives and data sources.
  • Translate understanding to identify and prioritize opportunities to build on existing, or create new, analytical solutions that drive media efficiency and effectiveness.
  • Collaborate with our BI&A expertise and delivery teams (US and India-based) on discovery and development in a seamless analytics delivery model.
  • Identify areas to standardize analytical approaches and best practices.
  • Ensure clear documentation including methodology and code to increase reusability and efficiency across BI&A.
  • Identify and prioritize capability investments and/or data needs to achieve BI&A and company media goals.
  • Develop and manage collaborative relationships with a wide cross-section of stakeholders and teammates.
  • Ensure business decisions are made with solid supporting evidence grounded in analytics.
  • Bring an objective voice to the table and facilitate decisions grounded in data.
  • Be willing to challenge individuals from associate to senior leader levels and who hold highly diverse roles/responsibilities in and outside of the organization.
  • Proactively coordinate learning and knowledge sharing across the BI&A team, and cross functional partners as appropriate.
  • Ensure analytical insights shared and applied across brands.
  • Ensure compliance with all privacy and contractual obligations related to the use of data.
  • Other Key Initiatives / Special Projects on an ongoing basis.

Requirements
  • Bachelor's Degree in Business Administration, Finance, Statistics, Computer Science, Business Analytics, Economics, Marketing, Mathematics, or Bachelor's Degree with equivalent subject matter work experience.
  • At least 5 years of industry experience.
  • Experience with HCP media.
  • Has high learning agility and can quickly build trust and rapport with colleagues and leaders at varying levels.
  • Direct experience with digital and/or direct media performance analysis.
  • Knowledge of R, SQL, SSIS or other statistical programming language.
  • Robust excel modeling skills.
  • Experience with Omnichannel, HCP Media or HCP Marketing.
  • Experience with 1st & 3rd party data sources including: CRM data, SOA data, DMP, DSP, Google Analytics, log files, etc.
  • Experience with Tableau or other data visualization tools.
  • Proficiency in Excel, Word, and PowerPoint.
  • Experience with statistical modeling techniques.
  • Strong analytical skills coupled with business acumen, and an ability to think strategically and objectively in an ambiguous environment.
  • Strong track record in delivering complex cross functional projects.
  • Excellent communication (written & verbal), interpersonal skills and prioritization skills with attention to detail.
  • Experience with prescription claims data.

System One, and its subsidiaries including Joulé and Mountain Ltd., are leaders in delivering outsourced services and workforce solutions across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
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About System One

Sourced by ZipRecruiter

System One helps employers get work done more efficiently and economically without compromising quality. Over our 35+ year history, we've helped connect thousands of talented people with innovative companies. The excitement of a perfect fit motivates us every single day.

Industry

Business consulting services and recruiting and staffing services

Company size

5,001 - 10,000 Employees

Headquarters location

Pittsburgh, PA, US

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