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Associate Manager Consumer Insights Research Jobs

Consumer Insights Manager

CO · On-site

$92K - $106K/yr

Consumer Insights Manager REPORTS TO: Director of Consumer Insights LOCATION: Corporate -- CO ... You'll oversee research platforms, vendors, timelines, data quality, and deliverables while turning ...

Manage the research budget for respective business unit.What We Are Looking For:Bachelors Degree required and 8+ years of experience in Consumer Insights, Market Research, Analytics, or a related ...

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Associate Manager Consumer Insights Research information

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How much do associate manager consumer insights research jobs pay per year?

As of Sep 14, 2026, the average yearly pay for associate manager consumer insights research in the United States is $97,136.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $108,500.00 per year, depending on experience, location, and employer.

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Infographic showing various Associate Manager Consumer Insights Research job openings in the United States as of September 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $97,136 per year, or $46.7 per hour.

Senior Manager, Consumer Insights

Framingham, MA • On-site

Staples, Inc.
Retail • 10K+ employees

Full-time

Retirement, PTO

Re-posted 17 days ago


Key responsibilities

  • Define and own a multi-year Consumer Insights strategy and roadmap aligned to enterprise and marketing priorities.

  • Oversee qualitative and quantitative research execution, ensuring methodological rigor and business relevance.

  • Partner with cross-functional teams to translate complex research and analytics into clear, compelling narratives that inform business decisions.


Staples rating

5.7

Company rating: 5.7 out of 10

Based on 646 frontline employees who took The Breakroom Quiz


Job description

Staples is business to business. You're what binds us together. 

Our marketing team is charged with an important task - sharing our Staples story. We use customer data and analytics to help us understand and improve our customers' experiences, drive customer retention and encourage brand loyalty. Within this team, the Consumer Insights function plays a critical role in shaping strategy by translating complex customer data into meaningful, actionable insights that drive growth, strengthen brand performance, and enhance customer engagement. We work together across Marketing, Product, Merchandising, and Analytics to ensure the voice of the customer is embedded in every decision. 

What you will be doing: 

- Define and own a multi-year Consumer Insights strategy and roadmap aligned to enterprise and marketing priorities. 

- Identify and prioritize strategic learning agendas across brand, customer segments, product, and experience. 

- Translate complex research and analytics into clear, compelling narratives that drive business decisions. 

- Serve as a visible advocate for the voice of the customer across leadership forums and cross-functional teams. 

- Partner closely with Brand Strategy to inform positioning, messaging, and go-to-market planning. 

- Lead, develop, and mentor a team of insights professionals, fostering a culture of curiosity, rigor, and impact. 

- Oversee qualitative and quantitative research execution, ensuring methodological rigor and business relevance. 

- Manage external research vendors, budgets, and multiple concurrent projects. 

- Integrate primary research, analytics, and syndicated data into cohesive insights and recommendations that drive measurable outcomes. 

What You Bring to the Table: 

- Exceptional storytelling and communication skills, with the ability to simplify complex data into compelling narratives 

- Strong leadership and team development skills 

- Strong strategic thinking with the ability to connect insights to business impact 

- Influencing and stakeholder management across multiple levels 

- Intellectual curiosity and a passion for understanding customers 

- Ability to balance big-picture strategy with executional excellence 

- Collaborative mindset with strong cross-functional partnership skills 

- Problem-solving and critical thinking in complex, ambiguous environments 

What's needed: Basic Qualifications: 

- Bachelor's degree in Marketing, Business, Psychology, Economics, Statistics, or related work experience 

- 8+ years of experience in consumer insights, market research, or customer analytics 

- 3+ years of direct people management experience 

- Experience managing research vendors, budgets, multiple concurrent projects, and research tools such as Qualtrics 

- Hands-on experience applying qualitative and quantitative research methodologies 

Preferred Qualifications: 

- Experience building or transforming a Consumer Insights function or operating model 

- Advanced degree (MBA or equivalent) 

- Experience integrating primary research with analytics or data science 

- Experience in retail, eCommerce, or consumer-facing industries 

- Experience presenting insights to senior leadership or executive audiences 

- Familiarity with segmentation, brand tracking, and customer experience research methodologies 

We Offer: 

Inclusive culture with associate-led Business Resource Groups 

Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays) 

Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more! 

Staples is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

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About Staples

Sourced by ZipRecruiter

Staples is the country's largest operator of office supplies superstores, offering a vast selection of products at low prices, primarily to small business owners. The company has a strong online presence and operates over 994 stores in the U.S. and 40 warehouses/fulfillment centers. The company was founded by Leo Kahn and Thomas G. Stemberg, and opened its first store in Brighton, Massachusetts on May 1, 1986. By 1996, it had reached the Fortune 500, and later acquired the office supplies company Quill Corporation. Staples provides office and school supplies, office furnishings, electronics, software, snack and beauty products, as well as offering printing and technological services. The company has a strong commitment to innovation and customer service.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Framingham, MA, US

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