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Associate In Marketing Jobs in Michigan (NOW HIRING)

Product Marketing Manager - Men's

Dearborn, MI · On-site

$141K/yr

Marketing Reports to: Sr. Brand Product Marketing Manager Location: Dearborn Job Classification ... principles in every decision we make and every product we create. Associate Responsibilities

Retail Marketing Associate Manager

Ann Arbor, MI · On-site

$55K - $70K/yr

The Retail Marketing Associate Manager leads multi-state retail marketing campaigns to ensure our retail marketing strategy is translated into high-impact, on-time, on-budget in-store execution. This ...

Retail Marketing Associate Manager

Ann Arbor, MI · On-site

$55K - $70K/yr

The Retail Marketing Associate Manager leads multi-state retail marketing campaigns to ensure our retail marketing strategy is translated into high-impact, on-time, on-budget in-store execution. This ...

Sales Associate

Detroit, MI · On-site

$13.25 - $18/hr

Proven work experience as a Retail Sales Representative, Sales Associate, or similar role ... High school degree * BS in Marketing or a related field is a plus

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Associate In Marketing information

What jobs can you get with an associate's degree in marketing?

An associate's degree in marketing can qualify you for roles such as marketing coordinator, sales associate, social media assistant, or advertising assistant. These positions often involve tasks like market research, content creation, and customer engagement, and may require familiarity with tools like CRM software and social media platforms.

Is an associate's degree in marketing worth it?

An associate's degree in marketing can provide foundational knowledge of marketing principles, consumer behavior, and digital tools, which can help qualify for entry-level marketing positions such as marketing assistant or coordinator. However, many employers also value relevant experience, internships, and skills like social media management or data analysis, so combining education with practical experience can enhance job prospects.

What are the key skills and qualifications needed to thrive as an Associate in Marketing, and why are they important?

To thrive as an Associate in Marketing, you need a solid understanding of marketing principles, data analysis, and project management, typically supported by a bachelor's degree in marketing, business, or a related field. Familiarity with digital marketing tools such as Google Analytics, CRM software, and social media platforms is highly valued. Strong communication, creativity, and teamwork skills help you stand out in this collaborative and fast-changing environment. These skills and qualities are crucial for effectively executing campaigns, engaging customers, and supporting organizational growth.

Is a marketing associate an entry-level job?

Yes, a marketing associate position is typically considered an entry-level role that requires basic knowledge of marketing principles, communication skills, and familiarity with tools like social media platforms or marketing software. It often serves as a starting point for careers in marketing, with opportunities to develop skills and advance to higher positions.

What are Associate in Marketing roles?

Associate in Marketing roles are entry-level positions within a marketing department or agency. Individuals in these roles assist with campaign planning, market research, content creation, and administrative tasks to support the marketing team. They often help coordinate events, analyze market trends, manage social media, and communicate with clients or stakeholders. This position is ideal for recent graduates or those looking to start a career in marketing, as it provides valuable hands-on experience and opportunities for growth within the field.

What types of projects and tasks can an Associate in Marketing expect to handle on a daily basis?

As an Associate in Marketing, you can expect to support a wide range of marketing initiatives, including assisting with campaign execution, conducting market research, coordinating with vendors, and preparing promotional materials. You'll likely be tasked with managing social media accounts, analyzing campaign performance data, and collaborating with other team members such as designers, copywriters, and sales staff. This hands-on involvement provides a great opportunity to develop a broad skill set and gain exposure to various aspects of marketing, making it an excellent entry point for career growth in the field.

What do you do as a marketing associate?

A marketing associate supports marketing campaigns by conducting research, creating content, managing social media accounts, and analyzing data to improve marketing strategies. They often use tools like CRM software and may coordinate with sales teams to ensure campaign effectiveness. The role typically requires strong communication skills and knowledge of marketing principles.

What is the difference between Associate In Marketing vs Marketing Coordinator?

AspectAssociate In MarketingMarketing Coordinator
Required CredentialsAssociate degree or similarBachelor's degree often preferred
Work EnvironmentEntry-level, supportive role in marketing teamsCollaborative, project-based work with marketing teams
Employer & Industry UsageCommon in various industries, retail, and corporate sectorsWidely used in advertising, media, and corporate marketing
Search & Comparison IntentUnderstanding entry-level marketing rolesClarifying responsibilities and career progression

Both roles support marketing efforts but differ mainly in experience level and responsibilities. An Associate In Marketing typically is an entry-level position requiring an associate degree, focusing on supporting marketing activities. A Marketing Coordinator usually has a bachelor's degree and handles more project management and campaign coordination tasks. Understanding these differences helps job seekers identify the right role for their experience and career goals.

What are the most commonly searched types of In Marketing jobs in Michigan? The most popular types of In Marketing jobs in Michigan are:
What cities in Michigan are hiring for Associate In Marketing jobs? Cities in Michigan with the most Associate In Marketing job openings:
Senior Email Marketing Specialist

Senior Email Marketing Specialist

AAA Life Insurance Company

Livonia, MI • On-site

$69K - $85K/yr

Full-time

Posted 10 days ago


Job description

Overview
Why AAA Life
AAA Life is a respected and trusted American brand that has been focusing on Life Insurance and Annuity Products since 1969. At AAA Life we have over 1.8 million policies where we take pride in earning the trust of our policyholders who understand our promise to be there for them - and their families - when we're needed most. By joining the AAA Life team, you are joining a company that genuinely cares about helping each other, with a devotion to protect the lives of those around us. We embrace a diverse, equitable, inclusive culture where all associates can feel a sense of belonging and use their unique talents and perspective to influence, innovate, motivate, and thrive.
How You'll Work
Work Solution: Remote
Relocation Eligibility: Available
Responsibilities
What You'll Do
AAA Life is seeking a Senior Email Marketing Specialist that will be responsible for leading the development and optimization of AAA Life's acquisition email campaigns from strategy through to execution. This individual will manage the performance of our email channel and associated programs in support of AAA Life's marketing objectives. This role is responsible for managing email programs to achieve monthly sales targets while growing AAA Life's overall email marketing capabilities.
  • Campaign Development & Execution - Partner with internal and external teams to lead all aspects of email campaign management including strategy, technical and creative development, proofing, deployment and monitoring.
  • Quality Assurance - Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation links function properly; verify email renders correctly across various email clients; manage deliverability.
  • Technical Development - Partner closely with IT Development team to troubleshoot technical issues and design, build, and implement new functionality that enables continued growth of email programs. Lead the effort to expand into other one-to-one communication channels including SMS programs.
  • Performance Analysis - Monitor and analyze email campaign performance using key metrics. Generate reports on campaign performance and provide actionable insights for continuous improvement.
  • Strategy - Identify new programs, optimizations, and opportunities to grow the business through the development and management of new email marketing strategies. Provide consultation and recommendations to business stakeholders regarding email best practices, industry standards and regulations.
  • Testing & Experimentation - Lead AAA Life's email experimentation practice across the entire lifecycle from hypothesis development to test execution and measurement. Conduct extensive testing and analysis of email marketing efforts including delivery time, creative layout, messaging, subject line testing, and segmentation performance to develop best practices for ongoing email campaigns.

Qualifications
Qualifications
Basic Required Qualifications:
  • Bachelor's degree in Marketing, Advertising, Communications, Business or similar field of study.
  • Minimum of ten (10) years of professional experience in digital marketing or email marketing.
  • Five (5) years of hands-on experience writing campaign workflows in Adobe Campaign.
  • Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization.
  • Proficient in HTML, CSS, and JavaScript development for email design and customization.
  • Experience leading an email experimentation practice across the full testing lifecycle. This includes development, execution, and measurement of A/B and multivariate tests.
  • Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media.
  • Proficient in Microsoft Excel, PowerPoint, and Word.
  • Knowledge of relevant regulations and compliance requirements (e.g. CAN-SPAM, GDPR).

Preferred Qualifications:
  • 8-10 years Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization.
  • 5-7 years Proficient in HTML, CSS, and JavaScript development for email design and customization.
  • Minimum 5 years' Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media.
  • Insurance or Financial Services industry experience is highly desirable.
  • Email Marketing, Marketing Automation and/or Digital Marketing Certified.
  • Experience with Power BI for data analysis and reporting.

While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.
This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
AAA Life Insurance Company does not offer immigration sponsorship for this position. This includes visa types such as H-1B, TN, and STEM OPT. Please do not apply if you currently require or may require employer-sponsored immigration support now or in the future.
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