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Sosemo

Associate Director, Paid Search (SEM)

Manhattan, NY · On-site

$95K - $117K/yr

We are seeking a talented Associate Director of Paid Search (SEM) or a strong Manager to join our growing team. We were recently named to Inc. Magazine's list of Best Workplaces. Therefore, this is a ...

Sosemo

Associate Director, Paid Search (SEM)

Manhattan, NY · On-site

$95K - $117K/yr

We are seeking a talented Associate Director of Paid Search (SEM) or a strong Manager to join our growing team. We were recently named to Inc. Magazine's list of Best Workplaces. Therefore, this is a ...

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Associate Director Sem information

What are the roles and responsibilities of an associate director SEM?

An Associate Director SEM (Search Engine Marketing) oversees the planning, execution, and optimization of paid search campaigns to drive online traffic and achieve marketing goals. This role involves managing a team of SEM specialists, analyzing campaign performance, developing strategies for keyword bidding, and collaborating with clients or internal stakeholders. The Associate Director also stays updated on industry trends, manages budgets, and ensures campaigns align with broader marketing objectives. Strong analytical, leadership, and communication skills are essential for success in this position.

What are the key skills and qualifications needed to thrive as an associate director SEM?

To thrive as an Associate Director SEM (Search Engine Marketing), you need deep expertise in SEM strategy, campaign management, data analysis, and typically a bachelor’s degree in marketing, business, or a related field. Proficiency with tools like Google Ads, Bing Ads, Google Analytics, and SEMrush, as well as relevant certifications such as Google Ads Certification, is highly valued. Strong leadership, communication skills, and the ability to manage teams and client relationships help professionals stand out. These skills ensure the successful optimization of campaigns, achievement of client goals, and effective cross-functional collaboration in a competitive digital marketing landscape.

What are some common challenges faced by an associate director SEM, and how can they be addressed?

As an Associate Director in a SEM team, common challenges include balancing strategic oversight with hands-on campaign management, staying ahead of rapidly evolving digital marketing trends, and effectively leading a diverse team of analysts and managers. Navigating budget constraints and demonstrating ROI to stakeholders are also frequent hurdles. Addressing these challenges often involves fostering open communication within the team, investing in ongoing training, leveraging data-driven decision-making, and collaborating closely with cross-functional departments such as creative, analytics, and client services.

What is the difference between Associate Director Sem vs Senior SEM Specialist?

AspectAssociate Director SemSenior SEM Specialist
Required CredentialsBachelor's degree, often with marketing or business focus; certifications like Google Ads CertificationSimilar certifications; often with 3+ years experience in SEM campaigns
Work EnvironmentLeadership role overseeing teams and strategy developmentHands-on campaign management and optimization
Employer & Industry UsageUsed in marketing agencies, corporate marketing teamsCommon in digital marketing agencies, e-commerce, and advertising firms
Comparison Search IntentUnderstanding leadership vs execution roles in SEMLooking for advanced SEM campaign expertise

The Associate Director Sem typically holds a leadership position with strategic oversight, managing teams and campaigns, while the Senior SEM Specialist focuses on executing and optimizing SEM campaigns with hands-on expertise. Both roles require similar certifications, but differ in scope and responsibilities within the digital marketing industry.

Is an associate director a high position?

An Associate Director is generally considered a senior management role within an organization, often overseeing specific departments or projects. It typically requires significant experience, leadership skills, and sometimes advanced certifications, making it a high-level position in many industries.

What cities are hiring for Associate Director Sem jobs?

Cities with the most Associate Director Sem job openings:

What states have the most Associate Director Sem jobs?

States with the most job openings for Associate Director Sem jobs include:

What are popular job titles related to Associate Director Sem jobs?

For Associate Director Sem jobs, the most frequently searched job titles are:

Associate Director Sem jobs near you
Infographic showing various Associate Director Sem job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 28% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Associate Director, Paid Search (SEM)

Manhattan, NY • On-site

Sosemo
Marketing • 11 - 50 employees
Learn more about Sosemoexternal

$95K - $117K/yr

Full-time

Re-posted 5 days ago

Job description

Company Description

We are a distinguished agency that specializes in strategic media planning, purchasing, and campaign management. Our excellence is widely acknowledged in the digital realm, particularly in serving pharmaceutical and consumer brands. Our dedicated team leverages the potential of key digital channels, including search marketing (SEM/SEO), social media, display advertising, and programmatic strategies, to amplify brand visibility and facilitate customer acquisition for our valued clients.

Job Description

We are seeking a talented Associate Director of Paid Search (SEM) or a strong Manager to join our growing team. We were recently named to Inc. Magazine's list of Best Workplaces. Therefore, this is a rare opportunity to join a stellar team

Sosemo is an award-winning digital marketing agency that specializes in search marketing, paid social, and media buying. The ideal candidate will have exceptional problem solving and client management skills, a firm grasp on marketing fundamentals, prior team management experience, a proven track record of success with relationship building, and be an expert in paid search marketing with working knowledge of paid social and other media.

The Paid Search (SEM) Associate Director will be required to wear many hats and roll up their sleeves often.

Along with a competitive salary (salary range: $95,000 - $117,500), yearly bonus, and benefits, we also offer opportunities for our employees to earn a significant amount of additional compensation by working overtime and earning reward points.

Our office is located at 26 Broadway. In addition to working with a stellar team, our office has beautiful common areas, daily wellness classes, and free coffee/snacks.  Please note: our office is following all CDC and state guidelines. ***Fully remote employees outside New York City (located within 1 hour of the Eastern Standard Time Zone) will also be considered and are encouraged to apply***

Duties & Responsibilities

  • Assist with proposal development for new and existing clients
  • Manage and delegate roles and responsibilities and tasks to a team of 2-3 strategists and associates and maintain high standards for quality work
  • Ensure that the "Sosemo Approach" is followed by the team
  • Function as a strategic expert on the team to help guide both clients and the client services team
  • Work with Operations/Project Management to manage timelines and confirm that all work is delivered in a timely manner levering status reports, hours tracking and project management software
  • Manage clients and ensure satisfaction
  • Conduct keyword research, social listening, analysis/insights/recommendations
  • Conduct inventory assessments and development budget allocation recommendations
  • Structure and setup campaigns
  • Paid search campaign management
  • Develop and optimize ads
  • Participate in PRC reviews for pharmaceutical clients
  • Manage paid media campaigns
  • Demonstrates value against all initiatives by providing monthly/quarterly metrics reports
  • Research and keep up on industry trends
  • Assist with strategy development and team management
  • Develop new marketing services and refine processes
Qualifications
  • 4-year college degree in marketing, computer science, or related field
  • 4-6 years of experience managing paid search campaigns
  • Must have 2-3 years of prior team management experience
  • Must have Fortune 500 or prior big agency experience
  • Prior pharmaceutical marketing experience
  • Passion for digital marketing and entrepreneurship
  • Must have strong analytical and problem-solving skills
  • Must have strong verbal and written communication skills
  • Must have stellar presentation skills (Virtually & In-Person) 
  • Ability to manage and prioritize multiple projects simultaneously
  • Must be able to make decisions in a fast-paced environment
  • Must be highly detail-oriented
  • Must have basic knowledge of web technologies
  • Must have working knowledge of social networking sites, search engines and app stores
  • Must have expert knowledge of paid search engine marketing
  • Must have working knowledge of paid social
  • Must have leadership qualities
  • Must have the ability and desire to train and develop talent
Additional Information

Note: This job specification should not be construed to imply that these requirements are the exclusive standards of the position. Performs other duties (or functions) as assigned.

All your information will be kept confidential according to EEO guidelines

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