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Associate Director Product Development Jobs in Atlanta, GA

BCD Travel

Director, Product Marketing

Atlanta, GA · On-site

Director, Product Marketing Remote Full time, remote, United States BCD Travel is redefining the ... development budget that fuels continuous innovation. This is your opportunity to champion a product ...

Home Depot

Director Product Management - Finance

Atlanta, GA · On-site

$221K - $231K/yr

... of passionate associates, we are looking for you to join The Home Depot leadership team as a ... Drives product development by reviewing performance and directing work efforts of product teams to ...

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All JobsAssociate Product Development JobsAssociate Director Product Development JobsAssociate Director Product Development Jobs in Atlanta, GA

Associate Director Product Development information

See Atlanta, GA salary details

$70.2K

$157.4K

$235.1K

How much do associate director product development jobs pay per year?

As of Sep 9, 2026, the average yearly pay for associate director product development in Atlanta, GA is $157,408.00, according to ZipRecruiter salary data. Most workers in this role earn between $126,500.00 and $178,400.00 per year, depending on experience, location, and employer.

What does an associate director of product development do?

An Associate Director of Product Development oversees the planning, creation, and launch of new products or enhancements to existing ones. They coordinate cross-functional teams, manage project timelines, and ensure that product strategies align with company goals. This role also involves market research, resource allocation, and collaborating with stakeholders to deliver innovative solutions. Additionally, they mentor junior staff and help drive the overall product vision and strategy.

What are the key skills and qualifications needed to thrive as an associate director of product development?

To thrive as an Associate Director of Product Development, you need expertise in product lifecycle management, strategic planning, and a relevant degree—often in engineering, business, or a related field. Familiarity with product management tools (such as Jira or Asana), data analytics platforms, and agile methodologies is highly valued, along with certifications like PMP or Scrum Master. Strong leadership, cross-functional collaboration, and problem-solving abilities help drive innovation and align teams toward common goals. These competencies ensure the effective development and launch of successful products that meet market needs and organizational objectives.

What are some common challenges faced by an associate director of product development, and how can they be addressed?

Associate Directors of Product Development often face challenges such as balancing strategic vision with day-to-day execution, managing cross-functional teams, and aligning diverse stakeholder interests. Navigating shifting market demands and ensuring products meet regulatory requirements can also be complex. Success in this role typically involves effective communication, strong project management skills, and the ability to foster collaboration between engineering, marketing, and sales teams. Proactively addressing these challenges helps ensure timely product launches and organizational alignment.

What is the difference between Associate Director Product Development vs Product Manager?

AspectAssociate Director Product DevelopmentProduct Manager
ResponsibilitiesOversees multiple product teams, strategic planning, and long-term development goalsManages specific product lifecycle, feature development, and customer requirements
Required CredentialsBachelor's or Master's in relevant field, experience in product development, leadership skillsBachelor's degree, experience in product management, strong communication skills
Work EnvironmentCollaborates with cross-functional teams, often in larger organizationsWorks closely with engineering, marketing, and sales teams on specific products

The Associate Director Product Development typically has broader strategic responsibilities and oversees multiple projects, while the Product Manager focuses on managing individual products and features. Both roles require relevant industry experience and strong collaboration skills, but the Associate Director is more involved in high-level planning and leadership.

Infographic showing various Associate Director Product Development job openings in Atlanta, GA as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $157,408 per year, or $75.7 per hour.

Associate Director of Product Marketing, ICHRA

Atlanta, GA • Remote

Oscar Health
Insurance Services • 1 - 5K employees
Learn more about Oscar Healthexternal

$147K - $193K/yr

Full-time

PTO

Re-posted 19 days ago

Key responsibilities

  • Execute end-to-end go-to-market activities and localized launch campaigns for Oscar's ICHRA business.

  • Translate insurance plan design and digital features into messaging frameworks and sales enablement assets.

  • Coordinate daily operations across Product Management, Sales Strategy, Creative, and Legal teams to support broker adoption and member enrollment.

Oscar Health rating

6.9

Company rating: 6.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

264th of 315 rated insurance

Job description

Hi, we're Oscar. We're hiring an Associate Director, Product Marketing, ICHRA to join our Product Marketing Team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves-one that behaves like a doctor in the family.

About the role:

The Associate Director, Product Marketing (ICHRA) executes the end-to-end go-to-market (GTM) activities and localized launch campaigns for Oscar's Individual Coverage Health Reimbursement Arrangement (ICHRA) business. Operating with a balance of 70% execution focus and 30% tactical strategy, you will translate insurance plan design and technical digital features into clear messaging frameworks and multi-audience sales enablement assets. The Associate Director coordinates daily operations across Product Management, Sales Strategy, Creative, and Legal teams to accelerate broker adoption and member enrollment. Working under general direction, you will manage execution timelines, leads product feature rollouts, and track key performance indicators to scale Oscar's commercial B2B motion footprint.

You will report into the Senior Director, Product Marketing.

Work Location: This is a remote position, open to candidates who reside in: Atlanta, GA. You will be fully remote; however, our approach to work may adapt over time. Future models could potentially involve a hybrid presence at the hub office associated with your metro area. #LI-Remote

Pay Transparency: The base pay for this role is: $147,549 - $193,658 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program and annual performance bonuses.

Responsibilities:

  • GTM Campaign Strategy & Positioning Architecture: Own the translation of technical plan features and regulatory structures into core value propositions and strategic positioning frameworks. Architect the Modular Messaging Banks and value narratives specifically tailored to separate high-priority audiences (brokers, employers, and employees). Run localized launch strategies and lead-nurture campaign mechanics to drive awareness and preference in targeted expansion regions.
  • Sales Enablement and Distribution Coordination: Train, support, and equip internal sales teams, broker networks, and general agencies (GAs) with updated materials for quoting engines and decision-support platforms. Gather regional broker feedback to optimize day-to-day conversion deltas.
  • Cross-Functional Launch Management: Project manage day-to-day product lifecycles and county expansions. Act as the primary interface between Product and Sales to organize feature updates, compliance filings, and workflow timelines ahead of high-volume Open Enrollment (OE) cycles.
  • Performance Analytics and Optimization: Track, synthesize, and report on core campaign metrics, including quote volumes, web tool adoption, and member registration deltas. Use data to troubleshoot execution blockers and improve channel performance.
  • Compliance & Operations: Maintain total brand integrity and adherence to state healthcare regulations by routing all customer-facing documentation through Legal and Compliance reviews. Ensure all claims match regulatory parameters.Compliance with all applicable laws and regulations.Other duties as assigned.

Requirements:

  • 7+ years of professional experience in product marketing, brand strategy, B2B enablement, or growth marketing within a fast-paced environment.
  • Bachelor's degree or 4 years of relevant experience.
  • Minimum 3+ years of experience leading GTM campaign execution specifically for health insurance, FinTech, or digital consumer health products. Track record managing project timelines and creative assets under strict deadlines.

Bonus points:

  • Experience supporting B2B broker networks or employer benefit administration platforms. Direct experience working inside a health insurance carrier (Payer) or digital healthcare startup.
  • Understanding of health insurance plan structures, quoting engines, or ICHRA reimbursement guidelines. Familiarity with MarTech technology.

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